International TV content market: fundamentals and challenges

New name, expanded mission. TV France Intl has merged with UniFrance in June 2021.

MediaClub'Elles is a group of media professionnal which objective is to improve women's career and representation in TV, Cinema, Radio, Musique and New Media.Through debates, workshop and a network, MediaClub'Elles wants to help all women in the media to create a more diversified and balanced workplace.http://www.mediaclub.fr/mediaclub-elles/presentation

Promoting French Audiovisual Programs to the World. Constant inscrease in sales.Changed position after TV France has merged into Unifrance.

- Support and accelerate the development of Reed Midem esports events portfolioworldwide- Implement the process and tools to manage the sales activity- Animate and develop strategic guests network

Creating the first and unique International B2B market for the Esport industry.From identifying the opportunity of a new market to creating the event itself and coordonating the launch of 3 editions in a year: Cannes in February 2017; Miami in Sept 2018 and back to Cannes in Feb 2018 with an extended formula. Recruiting both team and audienceCurrently managing the growth and the geocloning.https://www.the-esports-bar.com/en.html

- Identifying launches & acquisitions opportunities, in events and digital solutions, for in the Entertainment Business. - Launching specific projects of MIP & MIDEM brand development worldwideEx: MIPChina Hangzhou - http://www.mip-china.comMIPCancun - http://www.mipcancun.com/

Conference Programmer about the Future of TV at MIPJunior, MIPCOM & MIPTV Dedicated to all digital topics, I have participated in the launch of the following events:- MIPCube in 2012, an event bridging the TV business and all the digital players, tech companies, and also brands & agencies. MIPCube is now fully integrated in MIPTV, the world’s most-established TV and digital content market and the biggest gathering of entertainment industry professionals.- MIP DIGITAL FRONTS, the 1st international market & screenings for original online video.Designed for digital entertainment executives, MIP Digital Fronts is the first international digital content marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for online audiences. Concretly it means:- Strategic planning, identifying the newest trends in audiovisual every 6 months- Defining the editorial line of each shows & conference tracks- Programming the conferences, select the speakers - Promoting the editorial side of MIP through all communications tools- Producing the conferences on site.To do so I coordinate a network of contact all around the world and also manage teams internally at REEDMIDEM to achieve the set objective together.Access the all conferences videos: https://www.youtube.com/channel/UCVBlg9ZldvhuGS70YwkHBNg

- New trends in audiovisual on the web : an overview of audiovisual creativity on the web- How to conceive and produce transmedia projects : tips and experience sharing

- TheCreateurs.com: Communication & Partnership Manager – Communication strategy definition, community development & management, partnership research & implementation- GL events: Definition and implementation of digital strategies for events, development of new audiovisual formats, diversification of corporate event brand in media, research of new business sources.- GDF SUEZ: editorial consultant for digital strategy definition (top executive interviews and recommendations)- Unifrance: Online communication for the MyFrenchFilmFestival

A production company integrating digital communication tools & skills. - Business development: agency & brand contacts- Project management: team building, talent scout- Communication: website, Facebook, Twitter, public relations, conferences- Company administration & finance managementReferences:- A brand-content web-series for Mennen « On Lâche Rien ! » (24 x 5 min) sponsored by Mennen – May-July 2010, broadcast online (Yahoo, L’Equipe, MSN…) and on cable – 70 000 views/episodes- A 52’ documentary for Canal+ « UNITED STATES of AIRNADETTE » Broadcast in May 2011

- Creation & business development of the Business Unit- Production of corporate brand content for the web & events- Creation of a network of audiovisual professionals- Management of a team of 4 + free-lancers- Creative & technological planningReferences :- France Telecom/Orange: internal web-series (6x5 min) to accompany the merger of France Telecom & Orange- EDF: identity change revelation videos - Eurocopter: web-documentary on after-sales services

Key accounts : AIRBUS & CapGemini- Strategic planning, creative development and project management- World-wide TV, Press & Billboard campaignsCannes Silver Lion in 2002 with “The Magma”, a global corporate TV campaign for AirbusCapGemini Campaign directed by Kathryn BIGELOW

Website projects management, corporate and e-commerce

- Project management in web, print, design & advertising- Business development- Local representative of the BBN Network