Working with some of the best and brightest to build and bring to life marketing + brand strategy, digital + social, media, and content. Clients vary from time to time, but to name a few: Yes Way Rosé, oHy Sparkling Water, Cozi family app, Vivid Seats, and KICK agency.

Led consumer and brand marketing efforts across PBG's esteemed portfolio of 10+ wine and spirits brands. Top brands include but are not limited to: Yes Way Rosé, Kinky Liqueur, Risata Wines, 2XO Whiskey, Windsor Whisky, and more. Developed and executed go-to-market strategies for product innovation, new-to-Prestige brands, and new-to-world brands.Built and implemented brand campaign strategies with internal teams and external partners through strong storytelling, unique positioning, and meaningful connections with consumers. Drove digital marketing and content strategies and efforts across social, web, email, and e-commerce. Developed influencer, creator, and ambassador capabilities and programming. Led brand-building and repositioning efforts, including brand values, mission, positioning, brand story, personality, tone of voice, visual identity, messaging hierarchy, and content pillars, leading to brands outpacing the category. Created and amplified brand stories and product messages through media relations, PR, collaborations and partnerships, and influencers to build credibility and differentiation within a saturated market.Drove paid media strategies across various channels such as programmatic display, podcasts and audio, CTV/ATV, e-commerce, publisher partners, SEM, social media, and more. Worked collaboratively and cross-functionally with trade, creative, compliance and legal, commercial/sales and IT to bring brand marketing and campaigns to life.

Launched the consumer-centric DTC business for the Nature's Way family of brands including but not exclusive to packaging, fulfillment, CMS and CRM, order processing, customer service, digital marketing, web design and development, and pricing and promotions.Developed and implemented the first-ever e-commerce content strategy and approach for both e-retailers (Amazon, etc.) and DTC channels, maximizing brand growth and driving sales. Led social-first strategies that met core brand objectives and generated a high-performing platform that prioritized brand relevancy and audience engagement. Created brand and communication guidelines and manifestos including tone of voice, brand look and feel, messaging hierarchy, and style and language rules to build brand recognition, maintain quality, and create consistency. Was digital editor for all Nature's Way content, overseeing strategy, planning, edit cal development, project assignments, SEO research and recommendations, reviewing and editing content, and publishing. Built and nurtured Digital and Brand teams; oversaw in-house Creative team (designers, art directors, copywriters) and Digital team (CRM, social, paid media, content) growing the team from one to 12. Established and expanded influencer marketing capabilities resulting in increased headcount and budgets due to strong performance and ROI.Utilized data, insights, and trends to influence entire integrated marketing plans. Led performance marketing plans to include affiliate, SEM/SEO, paid media, and more.

Championed and led the organization into a content-oriented business to build meaningful, two-way connections with consumers and tell engaging brand stories across the digital ecosystem.Responsible for consistent, on-brand, and on-strategy storytelling and content creation across all digital channels such as ecomm (Amazon), email, web, social, digital media, video, and more.Digital editor for all NW content, assigning stories and projects, establishing templates and outlines, and reviewing and editing content for accuracy.Led cross-functional content planning with multiple teams to developing master marketing calendars. Developed content strategies for direct-to-consumer websites and e-retailer marketplaces, including best practices, optimizations, copy and image must-haves, and analysis/evaluation. Compiled and leveraged data, insights, and SEO research to influence editorial calendars and content creation that supports a point of view and pulls consumers through the funnel.Led content system and tool evaluations; assessed organization needs, built processes and workflows, defined SOP, and trained/onboarded team members.Built and guided all influencer marketing and creator partnerships, developing strategies, establishing casting criteria, negotiating contracts, kicking off programs, reviewing and evaluating content, and maintaining positive relationships with partners.Oversaw, managed, and coached content team inclusive of leadership and technical skill development; foster creativity and collaboration.

Built and launched Nature’s Way brands in the social space by creating successful programs to grow the brand communities; continuously advocated for social media excellence across the organization to push our business forward. Played lead role on NW 50th Birthday team to bring the brand’s history and mission to the masses including executing PR and media relations; managing business affairs for Mandy Moore and influencers; planning and executing multiple consumer-facing events, and creating content for web and email. Efforts have exceeded goals, resulting in 1.2+ Billion impressions.Led, built, and implemented forward-thinking digital media strategies across categories and brands within the Nature’s Way portfolio to grow our awareness, create community, and drive sales.Worked across internal and external teams including brand, web and IT, design, agency, legal, sales, and ecommerce to develop campaigns and content that help achieve goals.Analyzed data and insights to test and measure content across social media and other digital touchpoints, making smart adjustments and optimizations along the way.Develop and create digital brand personas by detecting voice and tone, key content pillars, creative look and feel, and language using guidelines to ensure consistency across all content.

Oversaw strategic digital planning, working collaboratively across the agency to develop smart programs for multiple CPG, retail, and hospitality clients including Galbani Cheese, True Value, Radisson, Great Grains, President Cheese, and American Standard Built and executed paid content strategies across a variety of platforms, managing budgets, fleshing out flight plans, analyzing results, and optimizing performance Led and coached social media team to build digital foundations and architectures through a deep understanding of clients’ businesses and consumer profiles, digital media principles, and test and learn models Created content for variety of clients such as copywriting blogs, web pages, video scripts, and emails; shooting original photography and video; and designing GIFS, infographics and banner ads

Planned and activated community-centric digital programs including influencer marketing, Random Acts of Kindness, sponsorships, and other content collaborations to increase brand share of voice, generate positive consumer sentiment, and create an always-on presence Built multi-channel content strategies and crafted compelling storytelling that demonstrated brand differences but also provided value and solutions for consumers Composed master editorial calendars for clients focusing on key themes and concepts as well as the nuances of each digital channel to tell cohesive, impactful brand stories Developed and managed Bolin’s internal marketing plans including strategic vision, business challenge audits, and competitive analysis, implementing through web content, presentations, whitepapers and blogs, and digital media

Formed, developed, and launched comprehensive digital content plan for one of IWM's largest clients, Vista Prairie Communities, including content strategy and creation; social medial; email marketing; web; digital ads; and paid, owned and earned mediaBuilt digital capability for the agency, determining resource needs and team structure as well as hiring and managing collective team Developed and managed content architecture and digital strategies for IWM and its clients; planned and executed integrated 12-month content mapping for clients featuring social, email, blogs, paid and owned media, SEO/SEM, brochures, direct mail, and out of home media Presented comprehensive strategies for digital community building; identified channel opportunities designed to maximize engagement, elevate brands, and optimize content for higher quality trafficMonitored and tracked digital campaign performance across multiple communities, using insights and learnings to optimize future efforts Executed branding efforts: brand analysis, market research, audience development, and persona creation

Worked directly with account management team to develop and implement strategies for clients based on business challenges and goals. Wrote and created materials for the sales team including case studies, SOWs, proposals and presentations.Performed secondary research, market research and target audience development as well as brand and web/digital audits for clients. Wrote and executed IWM brand and prospecting efforts such as social media, e-newsletters, blogs, prospecting letters, inbound marketing, and event and association coordination.

Created and executed marketing campaigns and generated marketing content to support campaigns including white papers, reports, case studies, presentations/scrolls, website maintenance and other materials. Managed all social media outlets and groups engaging with followers, increasing brand exposure, and demonstrating thought leadership and industry expertise.Oversaw all public relations efforts from press releases and media relations to event planning, award nominations, and speaking engagements.Responsible for weekly blog topics and content as well as distribution via social media and inbound marketing initiatives, which are leading sources for driving site traffic.

I ran my own business by building and maintaining important relationships. I exceeded personal and company goals by utilizing marketing methods and product knowledge to drive sales and surmounting expectations while providing superior customer service. Additionally, I was responsible for all social media outlets for the BP. Shoe department. I created content, updated statuses and monitored activity.

I utilized social media concepts and tools to drive company messages and culture and constructed and updated internal and external communications for various events and activities. I also worked with the media demonstrating a strong knowledge of trends and the industry in which I researched and pitched ideas for segment and press opportunities. I created, built, and maintained relationships within the workplace as well as with other companies, the media, and constituencies.