Small design and branding studio making a big impact.Web – www.storyfolk.com.auEmail – sarah@storyfolk.com.auInstagram – @storyfolk_studioServices:BrandingStrategyCXPrint designDigital designPackagingWayfindingSocial strategyIllustrationTypographyMotion graphics3D animationOur ethos is simple.1. Build meaningful relationships2. Make work that matters3. Invest in strategic thinking4. Push our ideas further

Building, elevating and crafting brands through design, art direction and compelling stories (copy)Services Graphic DesignStrategy / Brand storytelling (copywriting)Art DirectionBranding and Identity CX (Customer Experience)Packaging DesignConcept DevelopmentDigitalIn-store promotion / POSPR, Activations and Event Design Clients• Cotton On• Contiki • Disney• Factorie • WWF• Gemma O'Brien • Royal Flying Doctors Service• Air North Cable Beach Polo• G Adventures• Etiko• To Barwyn and back• Pocket Prints App• Goongerah Environment Centre• The Hero Agency • KW David Acosta Group (USA)• The Designers Republic (UK)• Travelling People• Wonderlick Entertainment • Forte Magazine• Esperanto Magazine • Crisp Magazine • Geelong Times, Surfcoast Times and Bellarine Times • Musk Hair Co• Femme Connection / CKM

Womentor is a global mentorship program for women in graphic design that brings together senior designers with creative directors and founders. I was fortunate to be selected for the 2019 program and paired with incredible Mentor, Simone Elder, Director & Co-Founder of Ortolan.https://www.womentor.com.au/info

In-house Marketing Graphic Designer for Co Brands and Rubi Shoes.Working across global Marketing Campaigns for Rubi Shoes, Cotton On Foundation and Co Brands (Cotton On, Rubi, and Cotton On Body) with creative concepts, development and rollout of impactful campaigns across Australia, New Zealand, South Africa, Singapore, Hong Kong, Thailand and Zambia.Some key campaigns include Christmas, Boxing Day, Black Friday/Cyber Monday, CNY, Ramadan, and Mothers Day. These campaigns would then be rolled out across in-store, VM, Digital, Social, PR, and activations.Some particularly noteworthy projects include Cotton On x Disney “Mickey's 90th Birthday” collaboration, influencer program #RUBIMUSE, spacial and event design for PR events such as the Rubi 2017 re-brand, the launch of Rubi Beauty in 2018, Rubi x Cotton On Kids “Mini-Me” collab, design/writing for Life with Rubi Magazine and being selected for a custom lettering project where I personalized sneakers at key Rubi stores around Melbourne over two weeks to launch "The only white sneaker" campaign.Our 2016 summer shop range was particularly significant (and fun) as we saw sales far exceed the projected amount to become our highest-performing Christmas in history for the brand. This involved the design of the core patterns on the range of products being sold and bringing that to life in the marketing material/campaign.

In-house freelance designer for TDR™ working under Creative Director Ian AndersonRoles and responsibilities include assisting on commercial, typically media / culture orientated design projects from in-game and packaging for computer games such as WipeOut spiritual successor Formula Fusion to concept, development and artwork for music packaging and promo campaigns such as PWEI,The O.R.B and Roosevelt, assisting in campaigns, branding and brand expression for various companies in the UK and internationally and working on TDR™ projects.www.thedesignersrepublic.comwww.pho-ku.com

As a Graphic Designer for Factorie / The Cotton On Group in the product design team. My main focus was packaging and accessories but would also work on the apparel design for big ideas or peak trading ie. Mothers Day, Christmas, Back to school or Black Friday. We design a range of guys and girls clothing along with accessories to be sold in Australia and internationally. My role is to collaborate with the Senior Designers, Buyers and Product Developer to complete artwork. My role included designing accessories, creating new brand labelling, yardage design, placement prints, setting up artwork for print, market research and ensuring designs are on brand with our brands marketing vision.www.factorie.com

During my final semester of my Graphic Design course, I was selected to undertake a 3 month internship (which was extended to six months) with Factorie. I was involved in a variety of projects which enhanced my knowledge in fashion design, yardage design, placement prints and packaging. I worked with the Senior Designer, Product Developer and Buyers to create products for their summer range of clothing and accessories.

My primary focus was building our audience and increasing our customer engagement, reach and to align with advertising partners with similar brand values and goals. To further our reach and increase our customer engagement, we launched a series of social competitions that aligned with our magazine launch dates. We wanted to get our readers excited about the magazine and become part of the process, we did this by creating pop-up magazine launches where we collaborated with advertising partners, local business and influencers. These events were invaluable opportunities for our readers and students to mingle with some of the industries best. My role was to coordinate these events from idea to execution from managing the budgets, organising the guest list, booking the space, photographers, musicians, seeding influencers, and industry. I also managed our online presence which included Instagram and Facebook. We increased our Instagram followers by 300% in our first 4 months, this led to an increase in traffic to our website which during my time we completely redesigned to create a seamless 360 print to digital experience. To make sure our printed magazine was up to the quality that we desired. We relied heavily on sponsorship. I was responsible for generating new business and advertising. I did this through cold emailing, seeding, strategic partnerships and pitching to gain advertising sponsorships.http://esperantomagazine.com/

agIdeas International Design Week is one of the largest and most prestigious design festivals in the world. Established in 1991 by Ken Cato and developed and presented by the Design Foundation in Melbourne, Australia. agIdeas offers an extraordinary program of events that celebrate design excellence and promotes the value of design driven innovation. http://www.agideas.net/

Gemma O'Brien is an internationally acclaimed typographer, illustrator and hand letterer from Sydney, Australia. It was my absolute pleasure to work with Gemma assisting her with all areas of her solo exhibition "You Make Me Sick" as well as helping her with studio projects for Retrosweat and Free Girls Yoga.@mrseaves101http://jackywinter.com/artists/gemma-obrien/

Forte Magazine

I was fortunate enough to work across many photography and art direction projects during my time as lead photographer for Forte Magazine.Some people I've had the privilege of shooting were Missy Higgins, Kimbra, Gotye Public Enemy, Washington, The Wombats, Architecture In Helsinki, Art Vs Science, Birds of Tokyo, Bliss n Eso , Cut Copy, Ball Park Music, John Butler Trio, Vampire Weekend, Tegan & Sara, Silverchair, Grinspoon, Empire Of The Sun, City and Colour, Hermitude, Hilltop Hoods, San Cisco, Matt Corby, M.O.P and 360.

Freelance Photographer and Art Director working within the music (live music, music festivals, advertising, promotional, album art, marketing material), events (wedding, engagements, birthdays, functions) and for media (Lead photographer for Forte Magazine and contributing photographer for Geelong Times, Surf Coast Times, Peter Edward Photography and Bellarine Times)

In this position I would lead a small team to create, implement and manage Student Activities at The Gordon. I would be responsible for presenting these ideas and new findings at a monthly board meeting. This role was incredibly rewarding as I was able to implement positive change and improve the student experience for TAFE at The Gordon. This position also required meeting local, state federal education ministers including a meeting with Minister of Tertiary Education, Skills, Jobs, Science and Research, Mr Chris Evans.