Lead the end-to-end development of the premier 2024 haircare program, spearheading every phase from conceptualization to market launch.Provide regular strategic updates to senior leadership, offering insights into development progress and proactively addressing potential risks with mitigation strategies.Establishes product KPIs and related testing protocols to guide cross functional engineering and ID partners to design top-tier products that exceed consumer expectations.. Supervise a team of two direct reports, fostering their professional growth through compassionate leadership and adeptly resolving any obstacles encountered along the way.Take ownership of product positioning and collateral development, including user manuals, quick start guides, and digital content, ensuring cohesive messaging that resonates with the target audience.Conduct comprehensive consumer validation research, contributing to a 5-star rating and gaining invaluable insights into consumer preferences and behaviors.Drive brand marketing strategy by aligning product vision with technical specifications, leveraging a deep understanding of both the product and the market landscape.Serve as the primary authority on competitive benchmarking, continuously monitoring industry trends and performance metrics to inform strategic decision-making.Oversee all aspects of cost management, including negotiations for cost reduction and strategic production planning, optimizing resources to maximize profitability.Manage the strategic development of brand soft goods, encompassing storage solutions and accessories, to complement the core product offering and enhance the overall consumer experience.

Managed PD lifecycle for Decorative Accessories, Homescent, Seasonal, and Wall DecorCultivated and optimized vendor relationships, streamlining processes, and negotiating costs for a diverse portfolio of over 1000 SKUs.Managed fragrance development for homescent category.Maintained sole accountability for cross-functional collaboration, actionable item progress, and executive-level reporting on product updates.Ensured product excellence by analyzing sales data and market research, driving team accountability for consumer satisfaction.Led pre-development research to overcome challenges related to materials, techniques, cost, and minimum order quantities (MOQ), identifying growth opportunities for brand categories.Provided strong leadership, guiding a team of assistants in their professional development.Negotiated pricing for the 2023 decorative accessories category, achieving a significant margin improvement from 68% to 72%.Set and met cost and quality targets for the Seasonal Trim category, resulting in a 50% increase in SKU count and seizing business opportunities.

Oversaw the complete product development process for Gap Outlet Women's Denim Collaborated closely with vendors, mills, and factories to develop and produce the Women’s denim product line.Managed the Time & Action calendar with meticulous attention to detail and engaged in ruthless cost negotiations.Partnered effectively with design, merchants, and marketing teams to oversee all facets of 50+ styles each season. Conducted in-season user testing and pursued opportunities within denim 5 pocket, jackets and apparel. Executed fabric booking and platform strategy at a brand level, ensuring alignment with overarching brand goals.

LC Lauren Conrad Apparel, Handbags

Jumping Beans Boys - Infant, Toddler, 4-8-Drive end-to-end production and development for knits category resulting in $200 million annually -Implement solution-oriented processes for operational excellence across cross functional teams-Assisted PD Process Transformation team in updating PLM and ERP systems to improve efficiencies for total product merchandising team - drove teams to implement and adopt-Manage close vendor relationships through a plethora of tracking tools, cost negotiations as well as sourcing a platform of sustainable materials for development-Assist in building out T&A calendar for total cross functional team -Team leader for "Adaptive" clothing line for children with special needs, both physical and sensory.-Used research and consumer testing to eliminate pain points for special needs consumers through human-centered solutions.-Led hindsight for total Kohl's Adaptive product for senior leadership. -Analyzed white space opportunities seasonally through market research, competitive shopping analysis, customer reviews, testing through consumer insights, usability/wear testing, and ultimately synthesizing data into actionable steps -Analysis done on non-graphic t-shirts for kids resulted in developing a best selling "basics" line driving $7 million in sales its first season on-floor

Girls 7-16 Sportswear

Kleinfeld Paper Boutique is a unique brand which allows brides to customize stationery for every last detail of their wedding planning. I helped manage a clientele of over 50 brides, organizing wedding plans and strengthening customer trust. I worked with clients on visualizing and inputting invitations, reply cards, programs, menus, thank you notes, and much more. As an intern, I generate sales and expense reports daily, input orders, and works one on one with clients to achieve customized wedding stationery. I have learned the power of customer relationship and how to utilize creative advertising and marketing ability to attract potential clients. I have become proficient in managing accounts, leading appointments, working with vendors, and learned the balance between the in-store and online customer experience. This internship has allowed me to achieve the balance between fashion and business that I will need to rise as a leader in the industry.

Style, write, photograph, and report weekly fashion and beauty posts through social media outlets, pioneering campus fashion.

Contributed stories and interviews in a weekly fashion column published digitally as well as in print.

Maintain Odyssey at Kentucky local Facebook page to reach 10,000+ viewers per week. Maintain Odyssey at Kentucky’s social media strategy to engage over 200,000 users per month.

Organized effective visual merchandising, specifically in floor sets and window displays. Advanced processing and coordinating to creatively merchandise and market thousands of units of jewelry.

As a sales associate of a well-established brand with a widely known background and success rate, I was able to learn an abundance of valuable skills including creating ongoing customer relationships nd working effectively with successful individuals to satisfy guest’s needs. This position allowed me to personally gain a solid understanding of service experience, visual merchandising, promotional logistics, and the operations of a large corporation. Through this position, I was able to apply the valuable lessons learned in the classroom and utilize them to my advantage, thus allowing a greater understanding of the customer experience, the science of brand management, and the aesthetics of visual merchandising.

Through this position, I was able to implement and integrate sales tactics from two different product lines under AEO Inc. I was able to cross promote the connecting stores of American Eagle and Aerie amidst two separate but overlapping target markets. After spending time on the floor, engaging customer service, and visuals, I developed a systematic routine as the head of Aerie’s stockroom.Through this expansive learning experience, I was able to adapt to a new position and process shipment in a quick and timely manner. I had the responsibility of processing and visualizing merchandise in a way that aesthetically appeals to a certain target market. I was able to use these skills to understand manufacturing, buying, and inventory needs of a major apparel brand.