Sarah Rogers, Rdi Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Dallas/Fort Worth Area

• Provide creative direction for Cricket Wireless, leading design, innovation, concepting and execution for 12 national retailers including Walmart, Target, Amazon and Best Buy.• Manage team of 12 creative professionals producing $6 million revenue with a $2 million budget.• Tailor brand solutions to each retailer and individual shopper to increase impact and sales.• Direct every strategy, promotion, packaging design and point-of-sale element for maximum ROI.• Facilitate understanding of clients’ target customers within specific retail channels.• Launched new retailer campaigns at Kroger, Dollar General, Meijer and military base stores....o Grew Walmart national footprint from 600 to 1,500 stores in one year....o Generated a 35% sales boost in Meijer stores in one year.

Dallas-Fort Worth Metroplex

• Provided internal/external creative leadership and brand expertise for creative (copy and art), account, studio, production and other support groups.• Managed a team of 16 creative professionals including budget management.• Led integrated creative solutions and connected experiences through static and digital mediums....o Increased customer engagement and impact by shifting print-only store formats to include digital screens....o Created store refresh efficiencies across all formats, reducing costs and increasing POS impact....o Reworked store messaging and design flow across new stores based on shopper journey to increase impact and ensure key message visibility.• Designed and drove customer experience development for new flagship store concept to move Comcast to more engaging concept aligned with Time Warner’s experiential concept prior to merger.• Integrated copy, design and technology to increase brand experiences, delivering creative solutions that met and exceeded goals....o Designed and launched ten distinct store formats per kit, supporting older stores, branded retail and pop-ups....o Produced 10 national campaigns, 15 overlay campaigns, 15 national sales events per year, all executed in store formats (over a million POS elements), plus 60 DCN spots and 10 ipad modules....o Opened 83 new format stores in six months.• Repositioned the Comcast brand at national retail and introduced new digital experiences within owned and earned retail environments like Best Buy.• Received Design of the Times Award 2018 - In-Store Fixture for Best Buy.

Dallas-Fort Worth Metroplex

• Focused on storefront concept and design with six seasonal changes per year including 200-piece POS elements.• Adapted design for five store formats.• Repositioned brand image to attract a broad customer profile....o Led a team of five in national retail executions....o Concepted and implemented promotions, new packaging and new product launches in Best Buy, Target, Kmart and Walmart.• Introduced first music streaming service, MUVE® Music, that connected the brand to young customers....o Launched the campaign at CES (annual trade show) with large outdoor graphics throughout Las Vegas, including on the side of the Luxor hotel....o Conducted CES booth demonstrations to spark interest, delivered sales kits to attendees’ rooms and kicked off a VIP concert starring Daughtry at the Hard Rock Hotel & Casino....o Continued campaign in-store with fixture to promote product demo and digital engagement....o Successfully connected with target customers through music, increasing smartphone sales and establishing Cricket as first no-contract carrier with included music service.• Developed marketing partnerships with Walmart, Target, Best Buy and Best Buy Mobile.

Dallas-Fort Worth Metroplex

• Partnered on promotions with Pepsico, Walmart, VineOne, ConstellationOne, Cricket Wireless, Disney, Marvel, DreamWorks, Warner Bros. and Summit Entertainment Group.• For Tropicana, designed and launched website and supporting POS for Tropicana Juicy Rewards, a year-long program focused on rewarding loyal customers and boosting shelf pulls.• As lead creative for Walmart, created compelling in-store promotions for corporate seasonal initiatives which won awards, grew revenue and set the standard for future promotions.• Led property launches including High School Musical 2, Spiderman 3, Shrek the Third, Pirates of the Caribbean 3, Harry Potter, AC/DC, Hannah Montana and Twilight.

Dallas-Fort Worth Metroplex

• Developed concept and design for websites, rewards programs and award-winning in-store promotions.• Served a variety of clients including Tropicana, Bimbo Bakeries, Clorox, PepsiCo and Propel.

Dallas/Fort Worth Area

• Managed projects from concept and design through production and delivery.• Designed environmental graphics, print and web promotional materials, logos and direct mail.• Provided photo shoot design/direction, budgeting and marketing plans.• Partnered with a variety of clients including Continental Cabinets, Furr’s Restaurants, University of North Texas, HR SOUTHWEST, Hudson Productions, Cozymel’s Mexican Cantina, Kirby’s Steakhouse, Perry’s Steakhouse and Texas de Brazil.

Dallas/Fort Worth Area

• Provided design services for restaurant clients, including menus, dimensional in-store signage, front- and back-of-house collateral and photo shoot direction.• Created brand identity, POS, newsletters, annual reports and corporate brochures.• Wrote copy and prepared client presentations.• Worked with clients including Cantina Laredo, Good Eats, El Chico, Spaghetti Warehouse, Steak and Ale, Tony Roma’s, Pizza Inn, Furr’s Restaurant, Knox Park Village, Mockingbird Station, HR SOUTHWEST, City of Irving, Toreador Oil and Resources and Lone Star Park.