Responsible for group level marketing enablement and alignment across a diverse family-owned network of businesses operating across tourism, hospitality, aviation, agriculture and sustainability. Lead group level brand, reputation and external and internal communication programs

Lead marketing teams across Motor, Home and Leisure portfolios and responsible for introducing and leading the performance marketing team.

Lead marketing across diverse Leisure portfolio including RACV Resorts, RACV Club, Travel Partners, and Events. Responsible for the Member Benefits marketing strategy.

Lead all brand & channel strategy and execution for Crown across traditional media, digital media, social and CRM, reporting to the CMO.

Lead the customer marketing plan across Crown Melbourne and Crown group portfolios, managing a team of 19 reporting to the Group General Manager – Marketing.Oversaw integrated marketing campaign plans across a diverse portfolio including gaming, loyalty, hotels & spas, events & conferences, restaurants & bars and retail.In a fast-paced and reactive environment, lead the delivery of high volume campaigns through all channels.

Lead the customer marketing plan for Crown Perth managing a team of 12 reporting to the Group General Manager – Marketing in Melbourne.Oversaw marketing strategy and campaign planning across Gaming, Loyalty, F&B and Theatre/Events with responsibility for major ATL campaigns within a fast-paced reactive environment.

In a four-month project role I led a cross-functional project team with responsibility for mapping and executing CX and communications plan for VIP gaming customers.Working closely with analytics and research teams I was responsible for project managing a team to design an improved customer experience including the introduction of new products, services and communications.

Lead the planning and execution of campaigns for Gaming and Loyalty portfolios.Lead all integrated campaign plans including acquisition campaigns for two of the global top ten largest poker tournaments – Aussie Millions & World Series of Poker Australia Pacific.Oversaw the annual Signature Club loyalty marketing plan As Managing Editor of Crown publications, responsible for funding business case, planning, content development and delivery of customer magazines working with publisher.

Responsible for the development of a new retail marketing plan encompassing both corporate and dealer cooperative programs.Lead the build and ongoing management of the retail marketing plan including the development of an annual promotional calendar. Responsible for creative development, media planning and execution through all channels.Responsible as lead of the national dealer cooperative marketing activity and development of the local area marketing system.

Responsible for the planning development and execution of Mazda Australia’s marketing plan reporting to National Marketing Manager.Management of all ATL campaigns working with creative and media agencies including both new vehicle launches and retail campaigns.Oversaw the activation of the national sponsorship program including Opera Australia, Winter Masterpieces at NGV, Run for the Kids, North Melbourne FC and NSW Waratahs.Management of content, design, production and distribution for all dealer and customer collateral and POS.Managed integration of global marketing programs from Mazda HQ and other international offices.

Responsible for planning, development and delivery of the dealership customer experience nationally including the development and implementation of corporate identification standards and guidelines reporting to National Marketing Manager.Lead the management of new product and retail marketing campaigns in dealership network -including POS, collateral and local area marketing campaigns. Lead planning and execution of national events and promotions including the five-state Motor Show.Managed the activation plan for the national sponsorship portfolio.