► Living the dream creating social content and empowering fans with the message that life is what you make it, so follow your passions to create your fairytale ◄Primary focus on YouTube; secondary focus on Instagram & TikTok (@sarah_e_ingle)Extensive experience on client side of influencer marketing campaigns as former social media manager for Fortune 500 companies.Areas of Influence: hair science, busting beauty myths, marketing vs science

· Led Facebook brand lift study, achieving phenomenal results far beyond industry norms; Facebook featured it as a case study and WU awarded it the annual Gold WU Lion award· Overhauled US paid search strategy, increasing transactions by 163% and decreasing cost per transaction by 25%· Drives direct response social advertising, decreasing cost per transaction by 89% since January 2017· Leads workshops on topics including using social data to understand WU customers, driving revenue with social, and advanced social targeting & analytics

• Evolved social pages from competitor lookalikes to trendsetting communities that authentically tell the brand story, resulting in 830% increase in primary KPI YoY• Combined social and web development expertise to find Facebook platform loophole and pioneer groundbreaking digital target strategies• Primary marketing POC for programmers including Disney, NBCU, CBS, A&E, Viacom, HBO, Starz, and more• Managed multi-million dollar annual contractual marketing funds budget and works to develop mutually beneficial campaigns for DISH and programmers

• Analyzed WU and competitor social media data to uncover customer needs for Global Share Platform• Rebranded WU Prepaid, including packaging & product redesign, winning industry awards and lifting sales & reloads• Enhanced KYC process that led to drastically reduced fraudulent acquisitions and ability to verify new consumer segments • Collaborated with cross-functional teams to launch My WU loyalty program

• Developed a research design and creative sampling method through social media, allowing an unprecedented view into the UM experience, areas to improve it, and its impact on customer lifetime value• Uncovered industry-wide flaws in UM programs and provided actionable steps to improve immediate satisfaction and long-term loyalty; results used in enhancing the UM program and remodeling of Delta Sky Zones• Segmented customers into distinct groups via multivariate statistical analysis to allow for better targeted messaging and a richer understanding of similarities and differences between customer subsets

• Led quantitative market research and qualitative profiling of luxury goods consumers to shape brand repositioning• Redesigned web presence and social media strategy with customer-centric experience to drive sales, long-term brand equity, and advocacy

• Created a unique social media strategy tailored to maximize both B2B and B2C goals• Launched CRM system and trained sales team to harness tool to make sales calls more efficient and effective