Director Customer Marketing
Current• Creating customer marketing programs and campaigns to increase customer lifetime value, such as cross-sell/upsell initiatives, loyalty programs, referral campaigns, and customer advocacy efforts • Developing and managing customer communication strategies across various channels (email, social media, events, etc.) to nurture relationships and provide a consistent brand experience • Conducting customer research and gathering insights to understand customer needs, behaviors, and preferences, which inform marketing tactics and messaging • Collaborating with product marketing, sales, and customer success teams to align customer marketing efforts with product roadmaps, sales strategies, and customer experience goals • Overseeing the creation of customer-focused content, such as case studies, testimonials, and educational materials, to support marketing and sales enablement • Analyzing customer data and metrics (e.g., engagement, churn, NPS) to optimize marketing efforts and identify opportunities for improvement • Building and managing a customer community or advocacy program to foster engagement, gather feedback, and leverage customer advocates as brand ambassadors • Developing customer marketing strategies and plans aligned with overall business objectives and revenue targets