A senior industry leader with over 20 years of experience, I champion the customer across Strategy, Category, Marketing, Brand and Customer Experience. My expertise is in utilising data and unlocking insight to drive effective business and marketing strategy, impactful category growth initiatives, and deliver a holistic and positive customer experience. Builds trusted stakeholder relationships to meet organisational goals. As a leader, passionate about harnessing strengths and developing capability and confidence through stretch and support. Known for building engaged, collaborative, and results-focused collective teams, where thinking is challenged to achieve outcomes that delight and exceed expectations.