Sarah Pond Email & Phone Number

Ermington, England, Gb

Plymouth, England, United Kingdom

Led a high-performing marketing team, fostering a culture of collaboration and creativity, resulting in a 30% increase in departmentalproductivity and achieving 95% of key performance indicators (KPIs).Created and implemented targeted marketing strategies for both B2B and B2C markets driving brand awareness and lead generationDeveloped and implemented strategic marketing plans that aligned with company objectives, leveraging market research and consumerinsights, which drove a 25% reduction in PPC costs across campaigns.Executed split testing across multiple platforms, optimising ad spend and improving conversion rates by 40% through data-driven decision-making.Created and hosted the Imployable Podcast in collaboration with Imployable.me, sourcing and interviewing local influencers andindustry experts to deliver engaging content on career development, while managing the entire production process from content strategy toepisode deliveryProvided comprehensive board reports on marketing performance, campaign effectiveness, and key metrics, leading to strategic initiatives that increased brand engagement by 20%.Cultivated and maintained strategic partnerships with key stakeholders and external vendors, including SERCO, Maximus, and LSIP FE Sussex,enhancing brand visibility and contributing to a 15% growth in market share.Spearheaded relationship marketing initiatives, utilising advanced customer segmentation strategies to personalise communications, resulting in a 35% boost in customer engagement and retention.Drove innovation within the marketing team, encouraging creative thinking and exploring new opportunities that differentiated the brand, leading to a 50% increase in social media engagement.

Plymouth, England, United Kingdom

Plymouth, United Kingdom

Welwyn Garden City

• Managing existing online and offline direct marketing campaigns on time and to budget, including supplier liaison, internal communication, sign off processes, evaluation of activities• Effectively manage and develop the implementation of new profitable customer acquisition campaigns, and activity within the UK’s parenting and baby clubs across all channels that meet & exceed company targets• Develop supporting literature and online business internet for new company charity, whilst supporting all communications and online support to aid the launch of charity• Advise and show direction on company websites including online marketing materials to help raise the company profile• Develop communication strategies and marketing plans to an online audience and demonstrate integration with offline materials• Implement new processes and improve levels of service and results for each individual business area whilst carrying new processes through to external suppliers• Developed new marketing team to be able develop the ambitions of marketing plans and work loads• Pro-active communication with counterparts in other divisions to share insights, best practices and ideas • Monitoring of online and offline marketing effectiveness, proactively identifying opportunities to enhanceand optimise activities

Harrow, United Kingdom

Contract Position• Working with mortgages and secured loans direct to end consumers, mailing campaigns in region of 5-12million• Effectively manage the implementation of customer cross sell mailings• Managing campaigns on time and to budget, supplier liaison, internal communication including, sign offprocesses

Birmingham, United Kingdom

• Effectively manage the implementation of profitable customer acquisition, retention and activity in the Healthcare direct, affinity and intermediary channels that meet & exceed the targets• Support the Marketing Manager in the development and delivery of Healthcare Marketing Plans & customer centric communications• Develop product literature, communications and online support to aid the launch of a new product • Represent Marketing Manager when required• Managing on and offline campaigns on time and to budget, including supplier liaison, internalcommunication, sign off processes, evaluation of activities pre and post launch• Providing input to marketing plans and suggesting activities and contingencies where required• Manage and control budget for key activities, keeping a clear record of all relevant documentation andreporting and gaining authority for any anticipated over/underspend• Develop good working relationship with Marketing Agencies & Suppliers to ensure the timely and costeffective development and implementation of offline campaign activity

Birmingham, United Kingdom

Contract Position- Successfully produced regular communication campaigns to financial advisors and brokers• Actively gained understanding of various elements of broker insurance to produce factual guides toassist brokers in sales

West Midlands

Contract PositionDrove Customer System review project & implemented changes to strengthen customer experience• Successfully produced customer centric communication pieces for the chip & PIN project & put in placeMI to measure success• Project managed the reissue of 250,000 chip and PIN debit card with a view to a further 3 million • Identified customer segmentation and email capture opportunities to create brandwarmth, cost saving & drive online communication• Identified key stakeholders & developed working relationships with line management & colleagues• Actively gained a thorough understanding of customer insight & targeting, applying this to campaigns • Questioned current business processes within the DM and category teams toidentify areas for improvement where appropriate• Delivered campaigns within specified timeframes and to budge

West Midlands

• Campaign Management of direct marketing campaigns • Brand Management with affinity partners• Responsibility for monthly KPI reports• Implementation of new scripting process• Producing training documentation on new FSA procedure • Implementation of Guard Files• Organisation of photography shoots

West Midlands

Control and management of £500,000 yearly budget• Planning and development of marketing strategies both on and off-line• Analysis, evaluation and production of market research reports• Organisation, management and evaluation of trade shows, exhibitions and seminars • Creation and implementation of brand awareness• Co-ordination of direct mail campaigns• Accountability for maintenance of marketing database• Development of e-shot campaigns’ and ensure company internet sites are maintained• Organise training to ensure all staff are up-to-date current marketing concepts• Writing/editing copy and liaising with advertisers and designers for press and media projects