Nourish makes it easy for patients to receive high-quality nutrition care, covered by insurance.• Building out a calendar for providers to manage their availability, schedule blocks, and appointments from within their provider portal instead of a third party platform• Onboarded a new engineering team member• Led the build out of a recipes app for our patient and provider portals (allows RDs to recommend recipes to their patients for more personalized nutrition therapy and patients to explore and discover new recipes)• Built a script to sync provider enrollment statuses to our database, replacing manual clinical ops workflows• Developed a page for providers to upload videos of themselves to their bios and integrated these videos into the signup flow to promote a better patient <> provider match

• Led a pod of engineers focused on customer-facing products• Reviewed code across all three engineering pods: customer-facing, internal admin tools, and infrastructure• Helped product team triage and assign bugs, iron out technical requirements, and scope projects to inform quarterly planningSample projects:• Redesigned our coupons system to track coupon usage, prevent overuse and abuse, and allow for more sophisticated marketing incentives like coupon sequences• Designed and implemented system-wide deliverability validation and intervention, improving customer experience by preventing undeliverable and late orders and saving CX and Ops agents time on manual workarounds• Migrated 15 grpc service methods and other legacy API endpoints to a new infrastructure (from Google App Engine python 2.7 webapp2, grpc SOA, and serverless cloud functions to Google Cloud Run 3.10 flask monolith)• Rebuilt our order fulfillment system for improved resilience (issue isolation) and performance (up to 4x speed)• Built out support for one-time, non subscription orders as a replacement for Shopify so that we could handle the order creation, customer data, invoicing, coupon application, crediting, charging, fulfillment, shipment, and accounting of all orders within a single in-house system. Using this foundation, I built out a new signup funnel to enable people to become Nom Nom customers without committing to a subscription.

• Led a team in designing, building, and launching a new product offering, including creating new data models, dynamic pricing and meal plan calculation APIs and admin tools, and user facing features• Created in-house tracking system for experiments using cloud function• Integrated new, more reliable shipping carrier to reduce delivery delays• Built alternate sign up flow to support the sale of an MVP flexible, non-prescribed meal plan• Migrated APIs from Python 2.7 monolith to Python 3.8 SOA system• Built data pipeline to export transit stats into BigQuery data warehouse• Developed new customer onboarding app with CSAT of 4.8• Launched new delivery date management feature used by 35K customers that reduced order skip length by 50% and moved up over $120k in order value in the first month• Developed order reminder email notifications, resulting in 33% reduction in refunds and 15% fewer deleted orders• Made add-ons recurring by default during signup, which resulted in 10x growth in percentage of 2nd orders with recurring add-ons• Monitor logs and file issues as they arise, fix bugs, and build out test coverage and threshold-based monitoringLanguages & technologies: Javascript, Python, HTML, CSS, Sass, SQL, React, Mobx, Bigquery, Google Cloud Platform, gRPC, cloud functions

• Built full stack creator authentication feature, enabling creators to confirm their identity through email, Twitter, or Instagram • Developed back end authentication routes and APIs, Passport.js strategies, database migrations to include new table columns that keep track of authentication for security, and UI to alert creators of auth status• Utilized React, Bootstrap, and Sass to build responsive, on-brand UI• Languages & technologies used: JavaScript (React, Node.js, Express.js), HTML, CSS, Sass, PostgreSQL, Redis, SendGrid, Passport.js, Git, Jest

• Rebranded multi-billion dollar design software company to align with the role they wanted to play for customers and the industries they lead in the future• Led our office-wide non-profit initiatives, including Prophet for Non-Profit day, charity auction, volunteering offsite events, and pro-bono consulting, and co-lead our office’s women in leadership initiative• Rebranded a next-generation mobility company to support in their expansion into a new market; Defined their target segment and developed a persona to bring that audience to life, conducted qualitative research across three markets to understand their target’s mobility needs and pain points, and developed a new brand positioning and voice and messaging guidelines• Developed a value proposition for a Fortune 100 insurance company to articulate the unique value delivered by their Agency business in the Chilean market (Spanish language project); Identified target segments, conducted quantitative research including a discrete choice model to uncover drivers of preference, identified the best way to express value, and created a winning combination of growth moves to activate value proposition across product design, services, and experiences that would optimize their share of preference in the simulated market

• Developed a brand architecture strategy for a Fortune 500 MedTech company after their acquisition of a multi-billion dollar medical device company; Conducted qualitative and quantitative research (including a discrete choice model) with clinicians and health system executives to uncover drivers of preference and determine how to best organize, brand, and name their integrated portfolio to drive clarity for customers, growth for the business, equity to the master brand and new capability areas• Launched the lifestyle brand, OOSA, for the USWNT Players Association to energize fans, represent the determination, diversity, and progress of past, present, and future players, push for global gender equality in soccer; Monetization of the brand helps offset the union’s operating fees; brand won a Transform award for ‘best strategic and creative development of a new brand’• Worked with a Fortune 100 food and beverage company to reposition one of their beverage brands; Refined their design target for the US West, developed a new brand positioning anchored on sustainability, and developed growth moves to activate the new brand across product design, services, experiences, and community engagement • Helped restructure Fortune 500 healthcare company’s portfolio of infusion products; Qualitative research with nurses, physicians, and hospital executives revealed an opportunity to create a new category to encompass a group of products designed for a specialized use case• Involved in quantitative research and analysis that supported the renaming one of the largest health systems in the US after they merged with another leading player

Evaluated digital presence based on search engine results page, website content and resources, relevancy, and user interface. Recommended improvements in accuracy, consistency, and content of reputation and social media pages for search engine optimization.

Developed practice exam questions and held office hours as an undergraduate TA for one of my favorite classes at UNC.

Analyzed company research, audited competitive landscape, and researched category to inspire and generate new use cases for global technology company looking to expand into a new capability; market sized prioritized use care opportunities

Hired as one of PwC’s first sophomore interns for a junior-year level management consulting position in the Public Sector Healthcare vertical. Developed a strategy that allowed client to reduce onboarding process redundancy and more efficiently share information.

Worked with Chief Growth Officer to write a white paper on brand relevance to help shape and harmonize the firm's thought leadership.

Identified talented candidates and assisted them through the application process for General Mills internships and full time opportunities. Expanded brand presence by hosting presentations, coffee chats, and info sessions. Represented company on campus and at career fairs.

Collaborated with micro-entrepreneur, Don José Luís, on expanding his hibiscus business into the tourist market through branding efforts. Learned about local development through interaction with micro finance institutions, lending circles, women's cooperatives, and other social businesses. Helped teach “English for vendors” class.

Provided four star, four diamond service - optimizing seating arrangements and dining experience based on guest preferences and waiting on up to 30 guests at a time. Trained new employees.

Learned to underwrite multifamily and commercial real estate loans. Collaborated with fellow associates for monthly case study and for community service project. Contributed to the evolution of Developing Excellence Program by recommending activities that improved group dynamic.