My mission is to initiate new relationships in the construction industry! I work closely with the sales, product, and customer success teams to create the best customer experience. My key responsibilities include...Lead Generation: Managing campaigns across various channels including tradeshows, digital platforms, LinkedIn, email, and direct outreach.Strategic Planning: Developing annual marketing plans incorporating digital marketing, public relations, sponsorships, content creation, and social media to enhance brand engagement.Data-Driven Oversight: Tracking key metrics such as Qualified SQLs, Customer Acquisition Cost, and Monthly Recurring Revenue to measure marketing effectiveness.Brand Management: Maintaining consistency across all marketing communications, ensuring clarity and impact of every message.Industry Expertise: Deepening my understanding of the construction business, their sales process and how our product serves client needs.

Coming alongside companies with the outsider perspective, relevant experience and care to create a marketing plan to move forward successfully. Services: Audience IdentificationCompetitive Analysis Customer Journey MappingBrand Messaging Content CreationBrand Awareness/ExposureEvent MarketingPartnership OpportunitiesFunnel Building

Foster & Adoption Ministry:Recruiting and retaining volunteersManaging volunteer communications and eventsPreschool Ministry:Overseeing volunteer communication and schedulingManaging Facebook group and Instagram presence

Owning content strategy and managing the company blog, social media channels and email communicationsUpdating company website, including analyzing performance and optimizing for SEOLeading email marketing/outreach effortsDeveloping, promoting and executing marketing events Identifying recognition opportunities and submitting proposals/nominations for speaking engagements, awards, memberships, sponsorship and media placementEquipping business development with marketing collateral as needed

Creating marketing campaigns that generate awareness, leads, and revenueLeveraging email, content, and paid digital campaignsPlanning and iterating conversion rate optimization testsOverseeing paid search and social media campaignsImplementing marketing analytics strategyManaging ad spending to maintain marketing budgetsDefining and aligning product messaging with market demandsGaining insight into customer use of current products, untapped opportunities, and buyer personas through interviews, surveys, focus groups, and sales dataDriving projects that include coordinating resources such as content, creative, and development

Responsible for providing strategic creative marketing communications support and guidance for the company's marketing and fundraising efforts. Serving as integral partner to fundraising groups with fiscal responsibility generally from $50-$100 million. Managing the marketing strategy and development of internal and external collateral, including print materials and public relations materials, video productions and interactive media elements to support fundraising programs managed by the departments. Working with Marketing management to develop strategies to increase awareness of the Hospital in an effort to educate and enhance the public image of the Hospital among donors and volunteers.

Assisting with the on-site execution of cultural marketing experiences that leave a lasting impression with our audiences. This includes anticipating attendee needs, keeping a precise schedule, vendor relations, quality control, customer service, directing crowd flow, etc.

- Strategic input on diverse accounts reaching many industries including financial, environmental, education, non-profit, building, healthcare and more- Tactical execution of news releases, advisories, blog posts, newsletters, social media plans and other content driven materials- Media relations including establishing and maintaining relationships with reporters, monitoring news, being aware of trends and pitching relevant stories- Planning and execution of client branding and advertising as needed

- Supporting Financial Peace University registration for 3,500 people by processing payments, distributing materials and assigning meeting times- Volunteer recruitment and training- Tracking attendance, collecting and recording participant feedback- Updating format, editing content and reordering of print publications for HomePoint resource centers

- Media monitoring, compiling daily clips, writing and distributing releases and advisories for Giant Food, an American supermarket chain with 170 stores and 156 full service pharmacies located in Delaware, Maryland, Virginia, and Washington, D.C.- Blogging, media outreach and social media content creation for the Institute of Museum and Library Services (IMLS), which supports the nation's 123,000 libraries and 35,000 museums- Fundraising campaign planning and event preparation and execution for the The National Museum of the Marine Corps

- Working with clients such as Hilton Worldwide, Dannon, the Smithsonian's National Museum of the American Indian, MGM National Harbor and the Healthy Weight Commitment Foundation- Compiling media lists, phone and email pitching, editing RFPs, crafting social media posts, monitoring online conversation and compiling/calculating data analytics

Actively recruiting students, making in class presentations, managing social media outlets, planning events and strategically placing product.

A student produced news show of the happenings around campus, shown every Wednesday to more than 15,000 students and faculty members and then put on Liberty University's homepage and social media outlets to be seen by an online audience exceeding 100,000.

- Writing content for web, managing social media outlets, purchasing online and print advertisements, improving SEO- Leading employee workshops on digital strategy, assisting at speaker engagements- Preparing print materials, a booth and celebrity appearances for international trade shows hosted in Las Vegas and Atlanta

• Researching, organizing and editing a monthly magazine for over 36,000 people• Creating a bilingual tourism guide called "Dine and Doze" to be displayed in visitor's centers across the state of Texas• Assisting the Chamber of Commerce with events and other duties as needed