Sarah Elkins

Sarah Elkins Email and Phone Number

B2B SaaS Marketing Executive | Product Marketing, Growth, Brand Building @ Pandium
Sarah Elkins's Location
Vancouver, British Columbia, Canada, Canada
Sarah Elkins's Contact Details
About Sarah Elkins

Having led marketing teams at startups from Series A through to acquisition multiple times, I’ve developed a strong understanding of how to drive growth, nail ICP and messaging and align solutions with customer pain points. My approach to marketing leverages my demand gen and product marketing background, and focuses on getting a deep understanding of the customer and competitive alternatives. I build systems that allow for data-based decisions and create GTM strategies that meet buyers needs.Industry expertise includes: Integrations, Agile and DevOps, API Management and Security, Manufacturing, NFTs, Web3, Blockchain, Cybersecurity, Learning and Development. Functional expertise in marketing strategy, demand generation, product marketing, positioning and messaging, B2B enterprise marketing, brand development, category creation, partner marketing, community building, BDR/SDR management, building and leading highly-effective teams.

Sarah Elkins's Current Company Details
Pandium

Pandium

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B2B SaaS Marketing Executive | Product Marketing, Growth, Brand Building
Sarah Elkins Work Experience Details
  • Pandium
    Vp Of Marketing
    Pandium Oct 2024 - Present
    New York, Ny, Us
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  • Grow Powerful
    Fractional Growth & Marketing Leadership For B2B Tech
    Grow Powerful Feb 2023 - Oct 2024
    Denver, Co, Us
    Fractional marketing leadership for early-stage companies in a variety of spaces including IT, cybersecurity, web3 and cleantech.
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  • Guidewheel
    Advisor - Marketing
    Guidewheel Jul 2022 - Jun 2024
    San Francisco, Ca, Us
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  • Guidewheel
    Vp Of Marketing
    Guidewheel Nov 2021 - Jun 2022
    San Francisco, Ca, Us
    Guidewheel is on a mission to empower all the world’s factories to reach sustainable peak performance. The IIoT platform makes the power of the cloud accessible to any factory, inspired by the simple, universal truth that every machine on the factory floor has a power cord. Manufacturers can instantly analyze their machine downtime and pinpoint improvements in their factory processes that will improve their bottom line.
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  • Tasktop (Acquired By Planview)
    Vice President, Marketing
    Tasktop (Acquired By Planview) Nov 2015 - Oct 2021
    Vancouver, Bc, Ca
    Agile and DevOps are not enough to build software at scale, so Tasktop created the new category of Value Stream Management. I built and led the marketing team that delivers consistent pipeline growth, brand awareness and new category awareness. * Tasktop has been named a leader by three analyst firms in 2020 including Forrester* The category defining book Project to Product has sold over 36,000 copies * Launched the Flow Framework Community * 3x pipeline created in first half of 2021* Implemented new messaging and positioning across the company * Overhauled tasktop.com website, including new tech stack, design refresh and messaging
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  • Ca Technologies
    Director, Marketing Communications
    Ca Technologies Jun 2013 - Jul 2015
    San Jose, California, Us
    Led a cross-functional marketing team that continued to deliver rapid growth in lead generation for CA API Management post-acquisition. Integrated marketing campaigns and systems from Layer 7 Technologies into CA Technologies.* 2x won opps from marketing sources post acquisition
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  • Layer 7 Technologies (Acquired By Ca Technologies)
    Director Of Marketing
    Layer 7 Technologies (Acquired By Ca Technologies) Nov 2012 - May 2013
    Led a cross-functional marketing team that delivered rapid growth in demand generation and managed the introduction of a new SaaS product line. Layer 7 was a leading provider of API Management solutions for the new open enterprise. The company was named the 183rd fastest growing technology company in 2012 by Deloitte, a leader in the Forrester Wave for API Management and a Gartner Magic Quadrant Leader. The company was acquired by CA Technologies in 2013.* 60% increase in trial requests * Introduced field events program that scaled to 40+ events in 8 countries* Launched the API Academy education and community program
  • Layer 7 Technologies (Acquired By Ca Technologies)
    Marketing Manager
    Layer 7 Technologies (Acquired By Ca Technologies) Aug 2010 - Nov 2012
    Managed all aspects of marketing worldwide, including website, SEO/SEM, email, lead generation, automation and events. Developed extensive reporting and insight into lead generation campaigns and tactics. Built a team to support rapid growth and accelerate lead generation.
  • Questionmark
    Marketing Coordinator
    Questionmark Oct 2006 - Mar 2010
    New York, Ny, Us
    Managed marketing programs in UK and European markets. Questionmark Computing provides assessment and testing software to organizations and educational institutions. Their software allows organizations to create online surveys, quizzes, tests and exams.* 20% increase in leads from events * Introduced annual European Users conference
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Sarah Elkins Skills

Marketing Lead Generation Marketing Communications Salesforce.com Demand Generation Email Marketing Management Strategic Partnerships Trade Shows Saas Enterprise Software B2b Marketing Marketing Automation Social Media Cloud Computing Online Advertising Strategy Crm Analytics B2b Marketing Strategy Customer Relationship Management Marketing Budget Management Event Management Content Marketing Marketing Operations Software As A Service Lead Scoring Eloqua Marketing Management Marketing Communications Planning Campaign Plans Webinars

Sarah Elkins Education Details

  • University Of Wollongong
    University Of Wollongong
    Communications
  • University Of Wollongong
    University Of Wollongong
    Marketing
  • The University Of British Columbia
    The University Of British Columbia
    Introduction To Programming - Continuing Studies Course

Frequently Asked Questions about Sarah Elkins

What company does Sarah Elkins work for?

Sarah Elkins works for Pandium

What is Sarah Elkins's role at the current company?

Sarah Elkins's current role is B2B SaaS Marketing Executive | Product Marketing, Growth, Brand Building.

What is Sarah Elkins's email address?

Sarah Elkins's email address is sa****@****top.com

What is Sarah Elkins's direct phone number?

Sarah Elkins's direct phone number is +190327*****

What schools did Sarah Elkins attend?

Sarah Elkins attended University Of Wollongong, University Of Wollongong, The University Of British Columbia.

What skills is Sarah Elkins known for?

Sarah Elkins has skills like Marketing, Lead Generation, Marketing Communications, Salesforce.com, Demand Generation, Email Marketing, Management, Strategic Partnerships, Trade Shows, Saas, Enterprise Software, B2b Marketing.

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