Since 2007, I have provided consultancy services for brands and agencies (PR, brand experience and advertising) tasked with improving campaign delivery, tackling new biz briefs, and creating campaigns that engage audiences through stories, conversations, and experiences. A full list of agencies and brands I’ve worked with during that time can be found in my creds.Highlights include:Q: How do you make engineering interesting to a non-engineering audience?A: You use National Engineering Day to talk about something engineers and an unsuspecting public have in common – baking. How many of Great British Bake Off’s 9.2m viewers will know that baking is engineering or clocked that nine of the show’s bakers are engineers by trade (four of whom have done exceptionally well)? That's why, for National Engineering Day 2022, the Royal Academy of Engineering took the unusual step of talking about cakes and challenging the engineering profession to engineer a showstopper, starting with three GBBO supremos and engineers (Andrew Smyth, Giuseppe Dell’Anno and Rahul Mandal) who co-created a celebratory cake as well as a simpler version the baking-obsessed public could replicate. Result: National Engineering Day 2022 was the most successful campaign ever, notching up: 80 pieces of coverage including Metro, Express, Mirror; 13 broadcast interviews across TV and radio including BBC Radio 2 and Steph's Packed Lunch; 32 x trade pieces; over 77 million potential impressions across social media (more than double previous year's equivalent number); 56,000 engagements on social media; 66% retweets; over 200,000 video views of the Time To Celebrate Engineering bakers’ film; constant coverage from 07:00 to 22:00; #NationalEngineeringDay trending at #3 on Twitter in the UK; ROI equating to 3,790 people reached for every £1 spent.

As Head of Publicity, I was tasked with engaging and inspiring client audiences (both internal and external) through news and storytelling, taking the lead and managing comms teams in creating purposeful stories and compelling content, from written articles to film production. Key responsibilities included:1. Developing communication strategies for both earned and owned media2. Creating engaging stories and content that brings business objectives to life as well as resonates with diverse internal and external audiences. 3. Driving client storytelling and message development.4. Managing and collaborating with external agencies to develop and deliver compelling content.5. Building and managing relationships with the media.6. Event creation and management.7. Managing campaign budgets and deliverables.8. Crisis management and campaign troubleshooting.9. Commissioning market research.10. Partnership development and management including brand sponsorship deals, third party/influencers, celebrities.Highlights include:Making the Territorial Army (TA) advertising recruitment campaign work harder by tackling the biggest barrier to joining up – fitness, and providing an online ‘bootcamp’ to make potential applicants fit to join. GetfitTA.co.uk presented a step-by-step, couch to camouflage,12-week training programme designed by the TA (now known as the Army Reserve), for people just like them - busy people who have day jobs and want to be fit. The programme was accessed online and ensured participants could achieve a fitness level that would enable them to pass the TA’s annual fitness test. The campaign received widespread and favourable national and regional media coverage. Two months after launch, some 25,500 registrations were achieved, double the expected number, 70% of these registrations had come directly via the website.

As an Account Manager, I was tasked with devising and then bringing largely B2C campaigns alive with the ultimate aim of securing national, regional, and trade media coverage.Key responsibilities included:1. Analysing activity outcomes and interpreting data.2. Maintaining good relationships with clients.3. Analysing media coverage.4. Building client and media relationships.5. Delivering presentations.6. Financial management and budget reporting.7. Managing media inquiries and interview requests.8. Managing multiple PR campaigns and projects.9. Planning publicity strategies and campaigns.10. Event management and execution such as press conferences, roundtables, and store/product launch events.Highlights include:Challenge: Ensure Harper Collins’ latest thriller release - Messiah - debuts in the top ten best-sellers charts. Solution: Positioned Messiah’s author, Boris Starling, as the gritty alternative to an established best-selling peer - Alex Garland - and focused media interviews on “newsy” elements of Starling’s previous careers. Impact: Features in GQ, Esquire, Loaded, Front, Evening Standard, LBC, IRN, and Sky News followed. Messiah charted at No. 3 and became the subject of two BBC two-part prime-time dramas.

Global Entertainment Group offered a range of courses that provided a deep dive into various aspects of the music industry, from band management to dance label creation. The courses were created in conjunction with and delivered by industry names like Ed Bicknell (manager of Dire Straits) and Rollo Armstrong (Faithless) providing networking opportunities as well as first-hand advice and experience of the industry. As a start-up. I was one of four people involved in the day-to-day running of the company and tasked with marketing and publicising the company’s services to the music industry and to those looking to further a career within it. My time with the company involved advertising the courses, converting course enquiries into sales, and then managing the courses to ensure a satisfactory outcome for both attendees and tutors. During my time at Global, I championed a partnership with Musik magazine which involved taking a bespoke dance industry course on the road to both engage the magazine readership as well as drive awareness and subsequent attendance on Global’s other music courses.

Providing full secretarial and administrative support to busy MD as well as organising internal company events

Assisted the Marketing Manager in the marketing and PR of the company’s properties (Beaufort House Apartments) and health spas (Champneys Health Resort and Inglewood Health Hydro)

This was my first job after university. I joined as an Assistant to the two company MDs and began working on an 18-day sale conference roadshow for Dale Farm Dairies. This not only involved organising and managing the travel, accommodation, and food for the production team on site (across 18 sites), I also helped produce the sales conference video featuring a skit set in a 1940s War Room. Whilst the two MDs were away on leave, I stood in to write scripts for two videos for the Manchester Olympic Bid Committee, for which I organised the filming, helped with the edit and oversaw the voice over delivered by the actor, Robert Powell.