Sarah Shumack Email & Phone Number

Lead multiple, large-scale, multi-platform, strategically important projects and RFPsManage and prioritise multiple assigned projectsPresent creative concepts to internal teams and external clients clearly communicating creative rationaleLead identification of and and oversee implementation of new ways of working processesSource, liaise and manage third party vendors

Building and maintaining strong relationships with clients, acting as a point of contact and trusted advisor for marketing strategy, creative and executionActively supporting new business development efforts, including proposal development and pitch presentations to drive agency growth and expand client base by implementing creative, data driven marketing strategies, leveraging multiple channels and platforms to maximise engagement and ROIContributing to the development of thought leadership materials and initiatives from ideation through to executionDeveloping tactics to meet client needsSupporting with analysis of campaign performance providing data-driven insights and recommendations to optimise marketing efforts and drive continuous improvement

Remote

Project managing multiple concurrent innovative and strategically important projects from start to finish Playing a key ‘translation’ role in the digital briefing process by extracting information from clients and colleagues and translating into briefs that the studio team and external vendors can understand and execute to a high standardProactively promoting and up/ cross selling projects into key stakeholders to expand the depth and diversity of the digital offering Presenting digital and print concepts to both internal teams and eternal clients clearly communicating the creative rationaleWorking in partnership with Account Management, Scientific, Editorial and Creative colleagues Participating in recruitment of candidates, developing and implementing onboarding plans and monitoring progressIdentifying training and development needs and developing strategies to meet themPromoting EPG best practiceIdentifying process enhancements that optimise efficiency and quality of delivery and overseeing the implementation of new ways of workingKEY ACHIEVEMENTS• Working alongside the wider digital team to identify and produce numerous white-label products from congress booth interactive pipelines and HCP patient journey tools to diagnostic support apps• Implementing and driving in-house training of Hive’s productivity software leading to increased time efficiencies• Introducing new ways of working to improve teamwork across digital, creative and PM divisions

Blackpool, England, United Kingdom

Managing all day to day operational aspects of projects and resources (including drafting proposals, managing project finances, project schedules, checking standards)Championing new processes and better ways of working Leading and delivering daily internal meetingsWriting proposals and invoicingSourcing external suppliers (videography, photography, copywriters, illustrators)Identifying and litigating project issues and risksArranging, preparing and delivering scheduled client updates (quarterly reviews, base points when project milestones met)Timesheet reviewsCoordinating cross-department work to facilitate campaign successEnsuring the archival of project assets and filesKEY ACHIEVEMENTS• Led on the implementation and in-house training of Basecamp’s project management platform which contributed to increased time efficiencies in the studio

London, United Kingdom

Co-ordinating online, social, radio, press, in-store and OOH digital campaigns from initial brief to final deliveryProject managing the weekly output of the in-house production and studio teamsEstablishing new ways of working, providing direction, optimising structured workflows, interpreting briefs and problem solvingCollaborating and building strong relationships with other business areas, agencies and print suppliersSetting and implementing annual strategic content plans ensuring regular and consistent communication of key marketing priorities across departmentsProcess management of in-house studio output ensuring best practice, development of/ adherence to brand guidelines Ensuring content aligned and on-brand across all platformsOverseeing the delivery of a range of artwork for offers, promotions and campaignsEnsuring regular and consistent communication of key strategic marketing messages (brand perception, quality, range and freshness)Leading in weekly cross departmental meetings to support channels Managing and establishing a well-structured framework for briefing and allocating resourceBuilding a ‘black book’ of external suppliers (photographers, food and prop stylists)KEY ACHIEVEMENTS• Campaign managing digital, social, radio, print and partnership content for Halloween 2020 with best overall campaign internal recognition• Implementing process improvements across promotional signage for over 800 stores resulting in operational efficiencies• Coaching and mentoring a team of in-house photographers and artworkers increasing imagery creative capability, quality and content production by 100% in 6 months• Establishing and project managing the briefing, creative development, design and delivery of a standalone 12pp leaflet promoting 36 lines with a commercial value of £6.4m and circulation of 5.19m• Implementing the LinkedIn Learning platform as a departmental resource for investment in retaining and transforming the talent of over 80 colleagues

Dubai, United Arab Emirates

Developing and implementing marketing strategies to drive the business forward Developing a social media schedule and managing all company channels Liaising with corporate clients and other suppliers for timely project handovers ensuring all deliverables met clients brand standards and guidelines Serving as lead producer throughout pre-production, shoot, post-production and delivery KEY ACHIEVEMENTS• Successfully launching and promoting a commercial photography and videography business• Guiding the studio business to a profitable return through a difficult financial climate• Managing a portfolio of key clients including: Costa Coffee, Emirates Airlines, Marriott Hotels and Resorts, Fairmont Hotels, Honda, Jumeirah Hotels and Resorts• Conducting photography assignments across the UK and abroad

Hayes

Recruiting, training, managing and developing a graduate trainee sales team Researching, compiling and presenting sales data Delivering confidential team performance reviewsMeeting and exceeding quarterly revenue targetsProducing team meeting presentations, workshops and marketing material

London, United Kingdom

Implementing ongoing staff training and incentive schemes to ensure advertising growthDeveloping new business through quarterly featuresAttending and reporting at regular performance update meetings with the SMTCoordinating and managing the annual property advertising awards event in LondonLiaising with Department Heads to ensure a coherent sales and marketing strategy

London, United Kingdom

Promoted from a Field Sales Representative to the position of Reception Manager responsible for recruiting, training and mentoring telesales staff and Graduate trainees.Promoted again during this time to position of Classified Field Sales Manager in charge of a team of 6 responsible for leading the team to build and maintain relationships with key advertisers such as The Armed Forces, retailers which included Debenhams and Next, as well as key London advertising agencies such as JWT and Saatchi and Saatchi.

Heathrow

A customer facing role based in the first class lounge, first class check in and chauffeur drive-through where high levels of service had to be consistently achievedMeeting and greeting VIP’s ensuring their safety and comfort travelling through the airportWorking with the team to ensure on-time departures.