Serve as Agile Team Lead/Scrum Master for Membership Acquisition, boosting project completion rate by 42% and increasing speed to market by 1.3 weeks within 90-day pilot periodSpearheaded record-retention and digital asset management initiatives, bringing on our first intern within Marketing Operations and a Digital Asset Management LibrarianLead a team of 4 Marketing Project Managers who oversee programs and projects that support membership, travel, automotive services, social media, and content marketing initiativesWork with strategic marketing planners, creative team members, marketing channel owners, and executive leadership to translate company business goals and objectives into successful marketing campaignsMonitor progress toward company goals within evolving business conditions, adjusting as necessary to ensure program goals & project deadlines are met on time and within budgetEstablish, maintain, and optimize marketing department processes and procedures, providing leadership, communication, and training to ensure the team follows best practicesSystem administrator for our work management platform, Adobe Workfront, responsible for the onboarding, training, utilization, and optimization for a staff of 500+ usersEvaluate new technologies and integrations to optimize marketing team performance and enable our digital transformation

Oversaw the management & execution of marketing projects and initiatives that support ACG Travel product line to meet business unit objectives and goalsOpened, scheduled, trafficked and monitored multiple, concurrent marketing projects across marketing channels from initiation through implementation to ensure program goals & deadlines are met on time and within budgetDeveloped and documented marketing processes and proceduresObtained timely approvals from key reviewers and Legal and Regulatory Compliance to ensure adherence with applicable laws, regulations, company policies and guidelinesDeveloped and maintained effective working relationships with internal partner work groups (Creative Team, Channel Owners, Marketing Planning/Strategy, Procurement) and external vendorsSole Workfront Core Team member (Administrator) for our Dearborn headquartersDrove user adoption, process improvement, formal and informal training and troubleshooting for staff of 500+ users

Project management of promotional marketing campaigns including direct mail, trade show premiums, employee recognition, and executive gifts from concept to completionAssembled compelling client presentations and responded to RFQs keeping in mind client's budget, deadline, and goals Managed vendor/client relations; placed orders, monitored order status, and tracked & confirmed deliveriesDesigned product virtuals, created artwork layouts, and adjusted logos as necessary Developed and managed e-commerce company store with branded apparel and merchandiseAssisted company president with new business developmentClients included Nasdaq, Boston Consulting Group, Dow Jones, The Wall Street Journal, The Auto Club Group, and Comerica BankExperienced with Adobe Illustrator and Photoshop, Microsoft PowerPoint, and BrightStores e-commerce platform

Supported sales representatives and management in the implementation and execution of digital advertising campaigns at www.theoaklandpress.comInput digital sales orders into billing system with high level of accuracyCoordinated development of creative by acting as liaison between sales reps and external creative vendorsSubmitted and proofed advertising creative, proactively troubleshooting any creative issues and meeting all deadlines to ensure ads were published as expected

Day-to-day campaign management of radio endorsement campaigns in the US and Canada Developed solid working partnerships with national radio networks and local stationsTrafficked creative within strict deadlines and analyzed endorsement commercials with strong attention to detail in order to provide recommendations for optimizationCreated broadcast orders, updated spreadsheets that tracked ROI of direct-response campaignsAssisted account supervisor with media planning, audience research, and copywritingProvided leadership and training to account coordinatorsClients included Citrix Online, Stamps.com, and Proctor & Gamble

Assisted team of account executives, director of sales, and west coast regional manager Maintained relationships with hundreds of client radio stations throughout the country and with several dozen advertising agenciesInput national radio sales orders into billing system with high level of accuracyNegotiated makegoods and added value exposure

Assisted in the planning and coordination of station events and interacted with listeners at the events, including Bill Handel’s Anniversary Extravaganza at Morongo CasinoEdited podcasts and wrote copy for station websiteCoordinated prize fulfillment for contests and promotional giveaways