• Leadership oversight for the global Salesforce CRM application, managing various modules including Sales, CPQ, Service, Field Service, Marketing, Manufacturing, Einstein GPT• Develop and execute strategic roadmaps for CRM application enhancements, collaborating with stakeholders and guiding the team in delivering innovative solutions to meet evolving business requirements • Drive continuous improvement initiatives in CRM applications, including system upgrades, data management, user training, and support to enhance customer experiences and drive revenue growth.• Management of the annual CRM budget, overseeing vendor relationships, software procurement, travel allocations, and employee expenses with a focus on optimizing resource utilization and cost-effectiveness.• Implemented standardized Monthly Release Management Process streamlining categorization and prioritization of enhancement requests, incidents, bug fixes, and service requests for ongoing platform updates. Resulted in elevated quality assurance and streamlined IT project delivery.• Enforced Project Management Standards and methodology, ensuring adherence to milestones, scope definition, and budgetary constraints across diverse projects, thereby enhancing organizational efficiency and project success rates.• Led successful CPQ implementations across multiple divisions, driving substantial enhancements to sales processes and standardized proposals• Implemented WalkMe Sales Enablement Training tool to enhance user knowledge and adoption,thereby empowering teams with the necessary skills to maximize productivity and drive business growth

• Collaborate with key stakeholders to align technology initiatives with business objectives, ensuring the effective utilization of enterprise resources.• Lead cross-functional teams through project lifecycles, ensuring the successful delivery of complex enterprise solutions on time and within budget.• Foster a culture of innovation and continuous improvement, driving the adoption of emerging technologies to enhance operational efficiency.• Manage vendor relationships, negotiate contracts, and ensure the delivery of high-quality services and solutions.

Managed a team supporting Salesforce, responsible platform adoption, training, maintenance, enhancement, and governance. The merger of Brand Industrial and Safway resulted in the formation of BrandSafway.• Led the global re-launch of Salesforce to 1200 users, consolidating multiple divisions onto a unified platform, streamlining processes and improving efficiency across multiple regions• Collaborated with key stakeholders to gather requirements, prioritize projects, and drive continuous improvement of Salesforce CRM capabilities• Re-architected and designed a global account structure for improved visibility into account activity.• Established a Global CRM Working Group for reviewing and approving system changes.• Orchestrated the implementation and training of commercial lead source tools from the Salesforce AppExchange.• Managed off-shore development teams for system development, enhancements, and project updates.• Oversaw system integrations, data migrations, and upgrades to maintain optimal performance and alignment with business objectives• Developed and implemented governance processes and best practices to maintain data integrity and system security on a global scale.• Collaborated with senior leadership to define roadmap for future Salesforce platform growth and optimization across worldwide operations.• Conducted regular data analysis and generated reports to identify trends and patterns, providing valuable insights to support strategic decision-making• Collaborated with cross-functional teams to identify and resolve system issues, optimize workflows, and implement best practices for CRM utilization.

Dedicated to enhancing Business Process Improvement and streamlining the Salesforce Platform for increased efficiency. As the sole system administrator catering to over 400 users, I've devised a multitude of system enhancements and innovative solutions, aimed at amplifying both my productivity and that of our sales team.• Developed, implemented, and communicated Salesforce system enhancements to drive productivity improvements.• Introduced Salesforce Chatter and executed the upgrade of the Salesforce platform to leverage the latest Salesforce User Interface, facilitating enhanced user experiences and efficiency.• Deployed the Salesforce Partner Portal for the Brazilian team, facilitating streamlined opportunity tracking capabilities.• Collaborated with internal and cross-functional teams to gather requirements, document processes, and define solutions to enhance Salesforce platform functionality and meet business objectives.• Managed system integrations and customizations to streamline workflows, improve data visibility, and enhance user experience within Salesforce platform.• Identified business process inefficiencies and conducted gap analysis to optimize workflow within Salesforce platform, resulting in increased in productivity.

In my role overseeing Salesforce operations for the North American Region, I collaborated closely with counterparts in Europe and Asia. As a member of the IT department, I served as a liaison and trusted advisor to various business units within my region, while also managing and cultivating a Center of Excellence. Within this COE, I spearheaded communication and delivery of multiple projects, system changes, and enhancements, advocated for best practices, and prioritized sales effectiveness initiatives My extensive knowledge of the Salesforce platform proved beneficial and was very helpful with my rollout of the platform in Brazil, as I was able to understand and support training of the tool in Portuguese.• Secured project approval, formulated project plans, and executed Salesforce implementation for Brady Brazil• Appointed as a representative for IT within the Corporate DVOC (Discovery Voice of Customer) Initiative• Initiated and seamlessly integrated the replacement of the existing Marketing Automation Tool (SilverPop) with Eloqua• Defined and executed multiple projects, including the establishment of account data validation rules, the launch of the Google Email Gadget, global rollout of Salesforce Chatter and the transformation of role hierarchies• Developed and delivered training sessions on DemandTools scenarios tailored for business end users to support and maintain data integrity and standards• Integral member of the global internal Salesforce team, actively involved in defining and strengthening Salesforce system governance.• Played a key role in Salesforce platform upgrades, data migrations, and integration projects to ensure seamless operation and alignment with business goals at Brady North America.• Developed and maintained CRM reports, dashboards, and analytics to provide insights on sales pipelines, performance metrics, and customer interactions.

Following the acquisition of Metavante by FIS, my role was made redundant. However, as a valued team member and employee, I smoothly transitioned into another role within the company. I moved into a project management position within the corporate systems department, where I spearheaded high-visibility enterprise projects within FIS.• Led change and project management for the replacement of existing email client to Microsoft Outlook.• Developed, measured, and conducted analysis and review of monthly Balanced Business Scorecard metrics and Objectives and Key Results (OKR)• Developed, conducted and managed communication plan to transition from existing CRM platform to a new tool• Led change and project management for replacement of existing email client(Lotus Notes) to Microsoft Outlook effecting over 5000 business users• Managed, communicated and coordinated transition to new corporate web conferencing tool, standardizing common platform within new corporation• Managed replacement of existing document management tool to Knowledge Lake• Successfully led cross-functional teams to deliver multiple projects on time and within budget• Managed project scopes, schedules, and budgets for large-scale initiatives with a focus on delivering quality results• Conducted risk assessments and developed mitigation strategies to ensure project success• Facilitated effective communication and collaboration between stakeholders, ensuring alignment with project goals and objectives• Conducted regular status meetings with stakeholders to provide updates on project progress, address any issues, and ensure alignment with project goals.

As a key team member, I played a significant role in the research, evaluation, and selection of Salesforce as our new CRM tool. Building the Salesforce presence from the ground up, I contributed in requirements definition and business process review sessions aimed at unifying 12 distinct business units resulting from recent acquisitions onto a unified platform. I spearheaded the implementation and rollout of Salesforce at Metavante, overseeing training sessions, crafting a communication strategy, establishing a centralized support framework, and ensuring the tool's successful adoption. Managing a team of direct reports, I was responsible for overseeing all aspects of business process design, development, implementation, training, support, and enhancements.• Implemented Salesforce for over 475 users, defining critical business requirements, coordinating and developing training materials, and establishing a support structure for users• Conducted in-depth analysis of business processes and user requirements to design and configure custom Salesforce solutions that met the needs of stakeholders.• Managed stakeholder communications and training efforts to support the adoption of Salesforce enhancements, resulting in increased user engagement and satisfaction.• Developed and established a centralized process for user support to resolve and troubleshoot technical issues• Provided strategic guidance on Salesforce best practices and industry trends to senior leadership, influencing decision-making and driving continuous improvement.• Defined streamlined processes for data integration, customer support, ongoing training, and communication• Managed a team responsible for business process design, development, training and support

Originally known as Customers Forever, LLC, I was one of the first team members of this start-up company. This provided the opportunity and necessity to develop several new processes and procedures.• Conducted project based analysis to drive continuous improvement of business systems and operations• Defined internal report writing tool implementing Crystal Enterprise as company-wide report automation tool distributing key operational metrics• Managed projects and coordinated updates of multiple systems to ensure compliance with government regulations• Developed and provided comprehensive documentation of new procedures to enhance operational efficiency• Conducted data mapping and analysis to facilitate implementation of new clients• Innovated creative, unconventional solutions tailored to a continuously evolving growth orientated setting• Designed, documented and implemented procedures governing trust accounting and loan shipping to enhance operational efficiency• Contributed to the entire lifecycle development, defining requirements and assessing system impacts to technical interfaces for projects of varying scales• Conducted database analysis to identify high-interest customers and launched targeted direct marketing campaigns

In my role as a Marketing Coordinator at UW-Milwaukee's EMBA Program, I collaborated closely with the Program Director to recruit students and promote the executive level master’s degree program. By developing and maintaining detailed documentation, utilizing data analysis tools, and coordinating promotional events, I successfully increased student applications and program visibility.• Developed and maintained detailed documentation of processes, procedures, and workflows to enhance efficiency • Utilized data analysis tools to generate reports and key performance indicators to track progress and make data-driven recommendations • Coordinated promotional events to disseminate key information about the program and encourage student applications• Managed mailing lists and customer database for direct marketing campaigns, monitoring response rates and effectiveness