Marketing Manager
Current- Develop a comprehensive marketing strategy implemented across organic social media, paid ads, and email marketing- Create content, sales and promotions, and product launch calendars- Manage creative, merchandising, and navigation of the website- Write website copy including product descriptions, blog posts, and campaign landing pages- Create and manage products in Shopify- Manage brand partnerships and influencer marketing strategy- Create photo, video, and graphic assets for campaigns, social media, and print- Measure and report the performance of all marketing campaigns, assessing ROI and KPIs- Lead weekly meetings with the marketing team- Manage projects including scope, timelines, priorities, and team within project management programs
