Founded full service boutique agency and secured diverse client portfolio in less than a year, during a pandemic, based on reputation and strong industry network. Offer first-in-class creative and operational services that help brands refine, optimize, and launch new brick-and-mortar strategies. Incorporate brand storytelling, client experience, store design, and visual merchandising best practices.Client Projects ✓ Hired to infuse brand story into window display design for new flagship store opening in Flatiron District for Rhone, a premium men's athletic apparel brand.✓ Conceptualized in-store holiday installation with custom design elements, referencing brand identity for Reinstein Ross, a high-end jewelry retailer.www.brickandmortarnyc.com

Led global creative development and production of store design, window and product displays, events and exhibitions, packaging, and in-store artwork and graphics. Managed $1.5M budget to support retail and wholesale channels. Designed and produced limited edition packaging solutions. Oversaw concept and execution of 20+ events and pop ups. Implemented visual standards, seasonal, and evergreen directives and planograms. Sourced new global vendors and negotiated costs.Key Design Projects✓ Designed and opened new concept boutique, gallery, and restaurant in Seminyak, Bali. Revamped and aligned brand storytelling, created new interactive displays, collaborated with local artisan groups to procure compelling assortment of home goods and gifts, and partnered with local artists to feature installations and art that complemented brand story.✓ Led concepting, design, and oversight of four seasonal campaigns each year, from vendor selection to launch, ensuring seasonal concepts easily translate from in-store to online campaigns.✓ Steered global brand expansion into physical retail stores; built 6 domestic full price, 3 off-price, and 6 international stores.✓ Developed new modular product display program for wholesale business; oversaw strategic allocation and program implementation to 250+ accounts.Key Accomplishments✓ Promoted three times within four years.✓ Conceptualized, designed, and opened entire fleet of brick-and-mortar stores which served as standard for all future stores.✓ Transitioned packaging to 100% post-consumer waste and saved 23% in costs.✓ Upgraded client experience by enhancing touch points throughout store including scent, music, art installations. and hospitality offerings.✓ Identified and implemented process improvements including market timelines, budget tracking, and a global roll-out calendar.

Strategized and redesigned visual merchandising directives, planograms, and calendars to establish cohesive and consistent brand experience throughout all stores. Led teams in implementing detailed store planograms, complex window installations, and creative interior product displays. Partnered with global and regional merchandising teams to achieve consistent global assortment strategy; regularly evaluated and adjusted strategy based on sales and visual impact. Educated and trained visual merchandising leadership on global strategy and standards. Managed imaging studio projects including product photography and talent management.Key Design Project✓ Elevated and refined in-store presentation and brand message to penetrate Chinese and Japanese consumer markets; introduced culturally-specific visual storytelling elements for each collection; traveled to China and Japan to install, train, and standardize program; resulted in increased sales.Key Accomplishments✓ Promoted three times in less than five years.✓ Introduced new learning tools, guides, and manuals with rich visuals that enhanced visual merchandising skills and output among team members.✓ Selected to traveled to international and domestic locations to evaluate implementation of global visual merchandising initiatives.✓ Streamlined communication between internal teams and vendors by developing comprehensive PM tool that guided design process from concept to delivery.