Sarah Dasilva Email & Phone Number

New York, Ny, Us

Bethpage, Ny, Us

Bethpage, Ny, Us

Bethpage, Ny, Us

New York, Ny, Us

• Oversaw, managed, and developed communication content for QSAC, including over 30 programs and services, all fundraising efforts, and recruitment initiatives.• Monitored and tracked performance of all digital communications to improve community engagement and participation in fundraising events and initiatives. • Defined, enhanced, and maintained overall company brand guidelines, including logo development. • Developed and monitored all external and internal email communications using CRM and an integrated email marketing platform. • Oversaw company social media presence, including the creation of strategic content to be disseminated among multiple platforms to optimize brand, message, and engagement. • Strategically developed and implemented branding, marketing, and public relations for the launch of a new vocational training storefront initiative. • Implemented and oversaw creative request and a project management system to ensure effective, efficient, and on-time material.

True Blue, St. George, Gd

• Commissioned to revitalize and implement recruitment communication plans from lead acquisition to matriculation. • Analyze previous and current communication campaign effectiveness as well as current marketing trends to develop a new multi-channel communication strategy. • Build, execute, and monitor communications plans in CRM and social media platforms to maximize conversions and reach application and matriculation goals.

True Blue, St. George, Gd

• Manage an integrated multiplatform marketing-recruitment strategy to increase lead generation, increase ROI, decrease cost per acquisition, and consistently meet annual recruitment goals• Execute and monitor all domestic and international marketing-recruitment campaigns from production to implementation on both digital and traditional platforms• Analyze market research and data analysis to set strategic goals and track all KPI’s, throughout our domestic and international markets• Liaise with SEM/SEO and digital vendors on data-driven marketing plans from conception to copywriting, implementation, testing, and optimization • Negotiate with outside agencies and vendors to ensure cost efficient and highly targeted spend while maintaining a multi-million dollar marketing budget • Ensure that all marketing collateral has consistent messaging concurrent our with brand and value propositions and is updated for all markets, both international and domestic, across all media platforms• Liaise with external advertising agency, internal departments, and legal counsel to ensure all marketing and recruitment communications are in compliance with federal regulations and in compliance with legal guidelines

New York, New York, Us

• Conceptualized, wrote, and executed creative and high-profile member events, marketing and news campaigns• Liaised with administration and 15 Club Committees to enhance club positioning and strengthen corporate image• Provided support to the General Manager in all operational and business development efforts• Initiated and implemented online and print marketing campaigns and initiatives to promote events including but not limited to a monthly newsletter, email blasts and postcards• Developed and administered best practice processes with accounting to ensure events were accurately billed and within budget• Took an antiquated paper-based admissions system and introduced a new excel-based tracking system

Oversaw and coordinated 25-40 events per week yielding a $1M USD annual profit. Created and implemented marketing initiatives to increase sales in membership, banquet facilities, hotel, and dining room. Developed and maintained marketing strategy and timeline for each year. Planned, managed, and oversaw redesign of the company website.

True Blue, St. George, Gd

Managed special 30th Anniversary Alumni Video Project highlighting domestic and international alumni, including research, talent selection and management. Created completion monitoring system to final posting of videos on website. Conceptualized and designed packaging for all branded materials. Provided instruction and coached every participant in the video throughout the process.

Acted as office manager and HR for a team of freelance artists and production assistants. Coordinated numerous video projects from concept to delivery, including project managing and production assisting. Produced the company reel from building/creating all the assets, timelines, editing, and QT compressions to designing and disseminating packages.