This role drives global brand expansion, enhances visibility, and contributes to Genea's growth by leading strategic, data-driven digital marketing initiatives.· Craft holistic marketing campaigns, including SEO/SEM, email, social media, and more, to foster market awareness, audience trust, and genuine demand within our Ideal Customer Profile (ICP).· Leverage advanced SEO techniques, encompassing technical aspects, content strategy, and on-page/off-page optimization, to drive organic traffic and lead generation.· Lead demand generation initiatives, consistently meeting ROI and KPI targets to ensure effective use of marketing resources.· Implement Account-Based Marketing (ABM) strategies to target and engage key accounts effectively, driving personalized marketing efforts.· Collaborate cross-functionally with various teams to align targeting strategies for customer acquisition, ensuring a cohesive and unified approach.· Analyze and optimize campaign performance using data-driven insights, identifying opportunities for continuous improvement and innovation.· Drive creativity and innovation by brainstorming and implementing growth strategies to expand market reach and drive revenue.· Utilize analytical prowess to assess and optimize customer journeys across various touchpoints, enhancing user experience and optimizing conversion paths.· Stay updated on emerging technologies and industry trends, providing actionable insights for potential adoption.· Manage relationships with external agencies and vendors to support channel and direct marketing initiatives.· Facilitate seamless lead handoff processes and collaborate with diverse stakeholders to develop strategies for maximizing lead conversion.

As a leader of the Global Digital Marketing team, this position oversees the strategic planning and execution of global digital marketing campaigns. The team this role manages is responsible for building a scalable, robust, and efficient digital ecosystem that supports marketing strategies and enables the organization to maximize its online presence, drive customer engagement, and sustain business growth across all portfolios under the Diasorin brand. · Formulate, plan, and manage global digital marketing campaigns across email, web, social, SEM, and other paid digital media.· Define and execute digital strategies for internal stakeholders and external vendors.· Collaborate cross-functionally with product management and sales teams to plan and execute successful product launches and go-to-market strategies.· Drive lead generation initiatives to attract, engage, and convert potential customers into qualified leads.· Optimize our paid media strategy, conduct competitor analysis, and perform keyword research using Semrush to enhance online visibility and identify growth opportunities.· Create and implement strategic marketing automation workflows tailored to each business portfolio and product line's unique audience demographics and engagement patterns.· Define KPIs and targets, monitor campaign performance, and analyze trends to inform future strategies.· Partner with product marketing and sales departments to identify target markets and develop marketing strategies that support business expansion and revenue growth.· Analyze and present comprehensive performance metrics leveraging tools such as Google Analytics, HubSpot, Salesforce, Semrush, Google Search Console, and Looker Studio.· Lead performance evaluations across digital properties, including website, channels, and content to optimize customer journeys and enhance audience segmentation strategies.

Oversaw all internal and external communications, including developing and implementing a holistic communications strategy that supported a broad and diverse range of business, digital, and marketing initiatives to drive business growth.· Spearheaded corporate strategy and messaging to enhance brand identity and market positioning.· Orchestrated a successful rebranding campaign, overseeing the development of a new website and refining brand positioning to reflect organizational values.· Utilized analytical tools such as HubSpot, Google Analytics, and Semrush to gather and analyze data, identifying strategic opportunities and informing decision-making processes.· Directed the creation and implementation of targeted email marketing campaigns, optimizing engagement and conversion rates.· Produced compelling content to convey a cohesive and persuasive marketing message, resonating with the target audience and driving brand awareness.· Developed branding initiatives, internal communications strategies, and external media relations efforts to foster positive brand perception and enhance organizational reputation.· Collaborated cross-functionally with various departments to ensure consistency in messaging and adherence to brand standards across all communication channels.

· Consulted as a contracted advisor, offering strategic guidance and brand expertise to company stakeholders.· Worked collaboratively with internal teams and external partners to implement cohesive integrated marketing and PR initiatives.· Devised comprehensive strategies to gather market and consumer insights, informing strategic decision-making processes, product development initiatives, and marketing campaigns.· Proactively pitched and secured media coverage that highlighted Blast Radio and the broadcasters on the platform.· Discovered new opportunities for the business to build brand awareness, engage with its target audience, and increase exposure.

Blast brings creators and audience together in an intimate audio environment, built for quality over quantity. Blast Box is a portable hardware device that allows audio creators to capture, distribute, and market studio-quality, live audio with a single click. The Blast platform lets fans listen anytime, anywhere.

· Networked and built connections within the community, continued to educate and train.· Advised clients on the buying process, legal requirements, and market conditions.· Determined clients’ needs and financial abilities to propose solutions that suit them.· Provided guidance and assisted sellers and buyers in marketing and purchasing property under the best terms.· Performed comparative market analyses to estimate properties’ value.· Accompanied clients to the property site and discussed conditions of sale.

Led the development and coordination of a comprehensive public relations plan, leveraging various communication channels to enhance company visibility and expand nationwide distribution. Proactively engaged with national and local media weekly, pitching Sugarlands' latest product innovations, success stories, and emerging trends. Additionally, crafted a monthly content strategy and supervised the production of assets and creative materials.· Organized and planned monthly content shoots to fulfill upcoming pitch, marketing, partnership and other internal and external company needs.· Secured media placements in top-performing outlets such as Garden & Gun, Forbes, Southern Living, and Travel + Leisure. · Served as copywriter and copyeditor across all departments, shaping a distinct brand voice reflective of Sugarlands' extensive product and partnership portfolio.· Collaborated seamlessly with the marketing department to coordinate assets for social media platforms, newsletters, and pitch materials.· Designed and executed quarterly product launch campaigns and established a robust influencer strategy for Roaming Man, an award-winning whiskey brand under Sugarlands.· Developed and implemented PR strategies for on-site activations with prominent partners such as NASCAR, the Atlanta Braves, Chipper Jones, and Bristol Motor Speedway.· Evaluated and adjusted brand content strategies based on thorough analysis and critique.· Provided comprehensive monthly reports encompassing coverage, social growth, and website traffic.· Facilitated the expansion of distribution into new states by liaising with distributors, retailers, and the public.· Oversaw endorsements, sponsorships, and charitable initiatives.· Supported the design team with graphic requests and ensured all generated content met company standards.

· Consulted as a contracted advisor. · Implemented innovative marketing strategies that aligned with core company values and brand standards, ensuring their effectiveness.· Collaborated closely with events, retail, and sales teams to secure local sponsorships, ensuring timely delivery of all marketing materials and adherence to project timelines.· Reviewed and authorized all copy and content for both external and internal communications across the organization.· Executed effective, innovative, and comprehensive marketing strategies that adhered to and accurately represented core company values and brand guidelines.· Implemented and approved department budget and allocated costs appropriately amongst projects and priority needs.· Generated marketing reports by gathering, analyzing, and summarizing quantifiable data.· Offered insights into market trends, forecasts, account analyses, and new product details to support informed decision-making.

· Oversaw content creation for Live Nation venues and digital marketing channels.· Managed editorial calendars, scheduling, and dissemination of content across multiple platforms.· Served as the primary voice for the venue, addressing customer inquiries and issues on social media promptly and professionally.· Boosted ticket sales and enhanced venue branding through targeted promotional strategies.· Collaborated closely with local Marketing Managers and Vice Presidents of Marketing.

· Directed marketing and communications initiatives for a Nashville-based temporary creative agency sponsored by Jägermeister.· Formulated a cohesive and strategic six-month marketing plan to organize, promote, and execute six curated events.· Presented the comprehensive six-month strategy plan to the Jägermeister corporate office in New York.· Implemented unconventional marketing strategies designed to challenge traditional norms and expand brand reach.· Managed all aspects of social media, direct marketing campaigns, and earned media tactics.· Developed the unique brand voice for Concept56 while representing Jägermeister as a global brand.· Oversaw and allocated budget resources for marketing and social media campaigns, digital media, ad placements, and various promotional mediums.· Collaborated closely with the graphic design team to ensure effective distribution and formatting of marketing and promotional materials.· Watch the documentary here: https://vimeo.com/210669102

· Developed and executed digital marketing campaigns aimed at enhancing brand visibility and driving website traffic.· Designed websites and marketing assets to effectively communicate the company's objectives and key messages.· Enhanced the functionality, design, content, and conversion rates of company websites.· Improved the usability, design, content, and conversion of the company websites· Created essential graphics and multimedia elements to support marketing initiatives.· Leveraged fundamental programming and web design expertise to optimize SEO performance.

· Assisted marketers & talent buyers by conducting market research in local & regional markets.· Reached out to local businesses, colleges, and media outlets for co-promotion opportunities.· Updated social media sites & research strategies to be implemented in upcoming shows.· Created e-cards, banners, and other online advertising elements.· Assisted the Marketing staff on projects that included but weren't limited to researching, writing, organizing, postering, handbilling, post-event marketing campaign evaluations, and internet marketing.· Assisted in organizing and preparing press releases.

· Arranged for the collection of advertising materials such as tear sheets, affidavits, invoices, and pre-bills.· Coordinated settlement packs.· Completed marketing summaries for concerts at least 24 hours prior to the show date. · Managed Outstanding Order Confirmation and Outstanding Invoice systems in Promotions Tracker.· Confirmed all invoices in a timely manner and submit to the appropriate accounting department for payment.· Assisted in organizing and preparing press releases.· Maintained Master Contacts with current account executive information