Sarah Kendall, Mba, Ssyb Email & Phone Number

Greendale, Wi, Us

I'm devoted to helping small and mid-size organizations achieve their goals. I'm open to engagements.I'm a cheerleader for the voice of the customer because I've learned the power of investing in solid upstream marketing to drive business growth. Understanding the market and customers is key to success - whether it's starting with the big picture and developing a strategy; or digging deeper to analyze new markets and identify target audiences. I love to do assessments and then devise strategies, products, tools and training to help sales and marketing teams accomplish their goals. As a systems thinker, I also enjoy shifting from strategy to operations. My experience leading start-up ventures and streamlining operations enables me to provide both structure and flexibility for growth. Add a Six Sigma Yellow Belt to the mix and we can be both efficient and effective. Let’s talk. I’d love to help your organization.

Kenosha, Wi, Us

As Director of Marketing, I led a dynamic marketing team to drive strategic initiatives that fueled revenue growth and boosted brand visibility in the construction management industry. I oversaw brand management and the creation of impactful content, including proposals, thought leadership articles, and promotional materials, ensuring consistent messaging across channels. By tightly integrating marketing and sales, I collaborated with executive and business development teams to develop targeted strategies that aligned with business goals. Through strong teamwork and a focus on upstream marketing, we successfully enhanced the company’s reputation in both new and traditional markets.

Milwaukee, Wi, Us

Growth is the key word to summarize my time at EMCS. I led the firm’s strategy, business development, and marketing through this record growth phase. We grew revenue, profitability, team members, and offices. We worked hard; got creative; built efficient systems, helped lots of folks; and had FUN!I stepped away to recalibrate and enjoy a fun summer with my family.

Minneapolis, Minnesota, Us

My work won projects and strengthened client relationships. To support Mortenson's growth and customer engagement, I led market research, the discovery of new markets, and the identification of business trends that impacted our customers. I provided strategic insight for project opportunities and helped to strengthen Mortenson’s service models. I enjoyed working closely with our market sector leaders and real estate professionals to identify how Mortenson’s full range of services such as facility assessments, energy evaluations, program management, engineering, and construction management align with our customers' business objectives.

Milwaukee, Wi, Us

I drove revenue, brand, engagement, and leads with my talented team of eight marketers, two market researchers and one social media strategist. We took pride in our effectiveness and delivered an impressive average marketing ROI of 15:1. My global mindset was energized through partnerships with the talented folks in ASQ's global team and four regional offices. We researched new markets, developed systems to synchronize marketing tools and strategized how to localize marketing plans.

Waukesha, Wi, Us

I drove the marketing strategy for MRA's business services and fine-tuned my brand, operations, and people management skills. I led a creative group of designers, writers, and editors to develop fresh and compelling marketing campaigns that showcased MRA's services to help business thrive.

Milwaukee, Wi, Us

Developed and executed the marketing and communications strategy for the Harley-Davidson Museum niche target audiences as well as Museum membership, groups, special events, and programs business units. Lead analytical insight by designing and deploying a marketing metrics dashboard and establishing consumer data collection and analysis strategy. Successfully increased membership renewal rate 12% and redesigned the membership brochure achieving a 95% cost reduction.

Milwaukee, Wi, Us

Served as a member of the team that established the processes and systems required to open the Harley-Davidson Museum. Fostered “win-win” relationships with suppliers and internal stakeholders. Developed procedures to support events by forging collaborations with internal stakeholders and our strategic partner as well as leveraging Six Sigma tools. Took ownership of the Living the Legend program: created the supply chain, developed a stage-gate process to ensure data and product quality, established a grid system to locate customers’ personalized “bricks”, and developed customer communication tools. Museum opened on time and projects were complete and within budget.

Milwaukee, Wi, Us

Led the strategic development and implementation of the Harley-Davidson guided motorcycle tours program. Launched unique offerings that provided competitive advantage and achieved strategic goals.Created new business models and fostered win-win relationships with strategic partners to support these. Negotiated supplier service level agreements. Worked with internal and external stakeholders to monitor market trends, identify business opportunities, and define supporting process maps, business requirements, product definition and project scope. Collaborated with team to develop marketing plan including definition of target audience, key messages, and graphics.Created processes, training, and reports to manage business operations.

Milwaukee, Wi, Us

Led cross-functional teams to research, develop, launch, market and sell five new product lines on travel website.Collaborated with IT and UI in the development of a travel website that delivered ride planning and associated accommodations, attractions and event services. Represented product offering business needs and “Voice of the Customer” in this development process.Wrote and presented business cases to leadership team with recommendations to maximize ROI.Created RFP’s and managed an inter-departmental collaborative supplier selection process.Worked with internal and external stakeholders to monitor market trends, identify business opportunities, and define supporting process maps, business requirements, product definition and project scope. Balanced scope, timing and budget to maximize product offerings.

Milwaukee, Wi, Us

Developed and managed national events exclusively for Harley-Davidson's membership organization (Harley Owners Group which boasts over 1 million members worldwide). Forged successful partnerships to provide excellent value and unique experiences for our members. Achieved sales goals with cohesively branded go-to market strategies, including development of key messages, product positioning and collateral materials. Strategically managed and balanced budgets while delighting customers with products and experiences with a high price/value relationship.Motivated and trained staff and up to 10,000 guests through presentations (public speaking experience).

Mba, Business Administration And Management, General

Bachelor Of Science (Bs), International Relations: Economics, Political Science, Environmental Studies

High School