Sarah Kendall, Mba, Ssyb Email and Phone Number
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I’m an energetic business and marketing leader with a full command of the marketing discipline. I provide strategy leadership and support business development with market research, discovery of new markets, and identification of business trends that impact customers. My customer-focused approach places a particular emphasis on strategic marketing, increasing share of wallet and developing new services and products. My business development strategies are grounded on macro- and micro-economic forces and analysis of target companies' businesses performance.I welcome new challenges and love to work cross-functionally and with partners to find creative, nimble solutions. Here’s a small sample of the many ways in which I add value:“Big picture” organization focus, such as:- Creating strategic business plans, business development and marketing strategies aligned with business objectives, performance metrics, customer research, and competitive landscape analysis - Streamlining operations, while driving key goals and increasing market share- Launching start-up ventures with processes and plans to deliver both current goals and flexibility for growth Achieving sales goals through the creation of:- National and global partnerships- New products grounded on business cases, life cycle management, and quality control- Aligned product, marketing and sales strategies to win customers Developing high performing employees and teams by:- Leading cross-functional teams in researching, developing and implementing new business models, product lines and promotional campaigns- Fostering an environment that empowers, recognizes and rewards continuous improvementArtfully managing brands, including the development of:- Creative, cost-effective, B2B and B2C multi-channel marketing plans- Brand migration strategies- Brand positioning, voice and key messages- Staff training on communications
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Director Of Marketing And DevelopmentBloom360 Learning CommunityGreendale, Wi, Us
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PresidentBlueprint Partners Consulting, Llc Feb 2010 - PresentI'm devoted to helping small and mid-size organizations achieve their goals. I'm open to engagements.I'm a cheerleader for the voice of the customer because I've learned the power of investing in solid upstream marketing to drive business growth. Understanding the market and customers is key to success - whether it's starting with the big picture and developing a strategy; or digging deeper to analyze new markets and identify target audiences. I love to do assessments and then devise strategies, products, tools and training to help sales and marketing teams accomplish their goals. As a systems thinker, I also enjoy shifting from strategy to operations. My experience leading start-up ventures and streamlining operations enables me to provide both structure and flexibility for growth. Add a Six Sigma Yellow Belt to the mix and we can be both efficient and effective. Let’s talk. I’d love to help your organization.
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Marketing DirectorRiley Construction Company, Inc. Jan 2023 - Aug 2024Kenosha, Wi, UsAs Director of Marketing, I led a dynamic marketing team to drive strategic initiatives that fueled revenue growth and boosted brand visibility in the construction management industry. I oversaw brand management and the creation of impactful content, including proposals, thought leadership articles, and promotional materials, ensuring consistent messaging across channels. By tightly integrating marketing and sales, I collaborated with executive and business development teams to develop targeted strategies that aligned with business goals. Through strong teamwork and a focus on upstream marketing, we successfully enhanced the company’s reputation in both new and traditional markets. -
Director Of Business Development & StrategyEmcs, Inc. Mar 2020 - May 2022Milwaukee, Wi, UsGrowth is the key word to summarize my time at EMCS. I led the firm’s strategy, business development, and marketing through this record growth phase. We grew revenue, profitability, team members, and offices. We worked hard; got creative; built efficient systems, helped lots of folks; and had FUN!I stepped away to recalibrate and enjoy a fun summer with my family. -
Director Of Strategy And Market DevelopmentMortenson May 2017 - Aug 2019Minneapolis, Minnesota, UsMy work won projects and strengthened client relationships. To support Mortenson's growth and customer engagement, I led market research, the discovery of new markets, and the identification of business trends that impacted our customers. I provided strategic insight for project opportunities and helped to strengthen Mortenson’s service models. I enjoyed working closely with our market sector leaders and real estate professionals to identify how Mortenson’s full range of services such as facility assessments, energy evaluations, program management, engineering, and construction management align with our customers' business objectives. -
Director Of MarketingAsq - World Headquarters 2014 - 2017Milwaukee, Wi, UsI drove revenue, brand, engagement, and leads with my talented team of eight marketers, two market researchers and one social media strategist. We took pride in our effectiveness and delivered an impressive average marketing ROI of 15:1. My global mindset was energized through partnerships with the talented folks in ASQ's global team and four regional offices. We researched new markets, developed systems to synchronize marketing tools and strategized how to localize marketing plans. -
Director, Marketing & CommunicationsMra--The Management Association 2010 - 2014Waukesha, Wi, UsI drove the marketing strategy for MRA's business services and fine-tuned my brand, operations, and people management skills. I led a creative group of designers, writers, and editors to develop fresh and compelling marketing campaigns that showcased MRA's services to help business thrive. -
Marketing And Communications Project ManagerHarley-Davidson Motor Company Apr 2008 - Jan 2010Milwaukee, Wi, UsDeveloped and executed the marketing and communications strategy for the Harley-Davidson Museum niche target audiences as well as Museum membership, groups, special events, and programs business units. Lead analytical insight by designing and deploying a marketing metrics dashboard and establishing consumer data collection and analysis strategy. Successfully increased membership renewal rate 12% and redesigned the membership brochure achieving a 95% cost reduction. -
Museum Business Development Project & Operations Mgr.Harley-Davidson Motor Company 2007 - 2008Milwaukee, Wi, UsServed as a member of the team that established the processes and systems required to open the Harley-Davidson Museum. Fostered “win-win” relationships with suppliers and internal stakeholders. Developed procedures to support events by forging collaborations with internal stakeholders and our strategic partner as well as leveraging Six Sigma tools. Took ownership of the Living the Legend program: created the supply chain, developed a stage-gate process to ensure data and product quality, established a grid system to locate customers’ personalized “bricks”, and developed customer communication tools. Museum opened on time and projects were complete and within budget.
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Product Manager - Tours, Enthusiast Services Business DevelopmentHarley-Davidson Motor Company 2006 - 2007Milwaukee, Wi, UsLed the strategic development and implementation of the Harley-Davidson guided motorcycle tours program. Launched unique offerings that provided competitive advantage and achieved strategic goals.Created new business models and fostered win-win relationships with strategic partners to support these. Negotiated supplier service level agreements. Worked with internal and external stakeholders to monitor market trends, identify business opportunities, and define supporting process maps, business requirements, product definition and project scope. Collaborated with team to develop marketing plan including definition of target audience, key messages, and graphics.Created processes, training, and reports to manage business operations.
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Product Manager, Enthusiast Services Business DevelopmentHarley-Davidson Motor Company 2004 - 2006Milwaukee, Wi, UsLed cross-functional teams to research, develop, launch, market and sell five new product lines on travel website.Collaborated with IT and UI in the development of a travel website that delivered ride planning and associated accommodations, attractions and event services. Represented product offering business needs and “Voice of the Customer” in this development process.Wrote and presented business cases to leadership team with recommendations to maximize ROI.Created RFP’s and managed an inter-departmental collaborative supplier selection process.Worked with internal and external stakeholders to monitor market trends, identify business opportunities, and define supporting process maps, business requirements, product definition and project scope. Balanced scope, timing and budget to maximize product offerings.
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Event ManagerHarley-Davidson Motor Company Apr 1998 - Aug 2004Milwaukee, Wi, UsDeveloped and managed national events exclusively for Harley-Davidson's membership organization (Harley Owners Group which boasts over 1 million members worldwide). Forged successful partnerships to provide excellent value and unique experiences for our members. Achieved sales goals with cohesively branded go-to market strategies, including development of key messages, product positioning and collateral materials. Strategically managed and balanced budgets while delighting customers with products and experiences with a high price/value relationship.Motivated and trained staff and up to 10,000 guests through presentations (public speaking experience).
Sarah Kendall, Mba, Ssyb Skills
Sarah Kendall, Mba, Ssyb Education Details
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Alverno CollegeGeneral -
University Of Wisconsin-MadisonEnvironmental Studies
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Burlington High SchoolHigh School
Frequently Asked Questions about Sarah Kendall, Mba, Ssyb
What company does Sarah Kendall, Mba, Ssyb work for?
Sarah Kendall, Mba, Ssyb works for Bloom360 Learning Community
What is Sarah Kendall, Mba, Ssyb's role at the current company?
Sarah Kendall, Mba, Ssyb's current role is Director of Marketing and Development.
What is Sarah Kendall, Mba, Ssyb's email address?
Sarah Kendall, Mba, Ssyb's email address is sa****@****ail.com
What is Sarah Kendall, Mba, Ssyb's direct phone number?
Sarah Kendall, Mba, Ssyb's direct phone number is +141476*****
What schools did Sarah Kendall, Mba, Ssyb attend?
Sarah Kendall, Mba, Ssyb attended Alverno College, University Of Wisconsin-Madison, Burlington High School.
What are some of Sarah Kendall, Mba, Ssyb's interests?
Sarah Kendall, Mba, Ssyb has interest in Children, Economic Empowerment, Gardening, Environment, Education, Farmers Markets, Cooking Experiments, Environmental Conservation, Sprint Triathlon Training.
What skills is Sarah Kendall, Mba, Ssyb known for?
Sarah Kendall, Mba, Ssyb has skills like Cross Functional Team Leadership, Strategy, Leadership, Marketing Strategy, Marketing, Management, Strategic Planning, Strategic Partnerships, Project Management, Business Development, Program Management, Brand Management.
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