Sarah Kerger, Mba Email & Phone Number

Newtown, Ct, Us

As Director of Digital Marketing, I lead initiatives for clients across industries, developing and executing strategies to boost brand awareness and generate leads through social media, Google Ads, Google Analytics, email marketing, and Search Engine Marketing. I also evaluate and optimize existing digital marketing efforts to align with clients' business goals.- Effectively managed and expanded social media platforms for 5+ clients simultaneously.- Boosted sales by 92% and grew… Show more As Director of Digital Marketing, I lead initiatives for clients across industries, developing and executing strategies to boost brand awareness and generate leads through social media, Google Ads, Google Analytics, email marketing, and Search Engine Marketing. I also evaluate and optimize existing digital marketing efforts to align with clients' business goals.- Effectively managed and expanded social media platforms for 5+ clients simultaneously.- Boosted sales by 92% and grew followership by 10,000 for a client account by leveraging a diverse range of digital marketing strategies, including advertisements, UGC influencers, email marketing.- Designed and executed a range of marketing strategies to achieve specific SMART goals.- Strategized, created and executed several PPC advertisements, including one that achieved over 47,000 impressions and 1,600 clicks, resulting in 56 leads within three months with a monthly budget of $1,000.- Manage lead & client relations, collaborating across departments for effective outcomes.Created and managed content marketing strategies for diverse clients, encompassing blog posts, social media posts and reels, captions, newsletters, and email campaigns. Show less

- Assess client's current digital marketing to then develop effective digital marketing strategies to reach business goals- Create and optimize campaigns including Google Ads- Utilize analytics to benchmark progress and develop the best strategies moving forward for clients- Manage several clients social media accounts to increase brands platforms, presence, and ultimately sales- Manage influencer outreach to create a content mix of user-generated content and graphics-… Show more - Assess client's current digital marketing to then develop effective digital marketing strategies to reach business goals- Create and optimize campaigns including Google Ads- Utilize analytics to benchmark progress and develop the best strategies moving forward for clients- Manage several clients social media accounts to increase brands platforms, presence, and ultimately sales- Manage influencer outreach to create a content mix of user-generated content and graphics- Develop landing page wireframes for campaigns to be utilized in PPC (Google Ads and Meta Advertising)- Collaborate cross-departmentally to ensure execution of wireframes and that all deliverables align with brand guidelines- Assist in creating and maintaining email marketing campaigns and automations- Develop content marketing such as blog posts, social media posts, captions, and newsletters Show less

• Created social media content in Instagram to promote dog-apparel brands and attract new customers to the brand to help raise awareness• Built a strong follower base in order to stay on trend with new product releases and provide discount codes to users who purchase dog-apparel brands

• Generated marketing campaigns to promote the Lodgment Till brand by implementing marketing strategies through SEO and Google Ad Keyword planning and optimizing quarterly to keep followers engaged• Provided a functional user experience within the brands website and updated formatting, call to action buttons and updating metadata tags

• Served as primary point of contact for up to 5 large client relationships; strengthened customer base and product offerings securing additional business for TSR with Disney and Facebook• Measured the binge-ability of shows, and compiled key finding derived insights and recommendations based on consumer expectations desires and future offerings using data analytics into a comprehensive reports

• Developed questionnaires to uncover consumer behaviors to generate insights and refine existing marketing strategy • Evaluated advertisement effectiveness metrics of new shows/products to ensure campaign performance and alignment

• Supported project leads in all capacities and performed quality assurance measures for data collected.• Trained 5+ new hires on organizational policies, client relationship management and team performance

- Researched and created comparative analysis for client engagement support

- Led implementation and development of portal features using User Acceptance Testing results to optimize the portal solution and ensure the integrity of design, look and feel, and user friendliness- Organized several marketing campaigns such as mailers, raffles, and ticket giveaways at the Bankers’ Bank Golf Tournament to promote the brand

Indianapolis, Indiana Area

Created "How to" videos, posted on various forums to promote the company, and communicate with potential clients

Master Of Business Administration - Mba

Bachelor’S Degree, Marketing

Activities and Societies: Honors Scholar, Alpha Lambda Delta member