Sarah Kerger, Mba Email & Phone Number

Newtown, CT, US

As Director of Digital Marketing, I lead initiatives for clients across industries, developing and executing strategies to boost brand awareness and generate leads through social media, Google Ads, Google Analytics, email marketing, and Search Engine Marketing. I also evaluate and optimize existing digital marketing efforts to align with clients' business.

- Assess client's current digital marketing to then develop effective digital marketing strategies to reach business goals- Create and optimize campaigns including Google Ads- Utilize analytics to benchmark progress and develop the best strategies moving forward for clients- Manage several clients social media accounts to increase brands platforms.

• Created social media content in Instagram to promote dog-apparel brands and attract new customers to the brand to help raise awareness
• Built a strong follower base in order to stay on trend with new product releases and provide discount codes to users who purchase dog-apparel brands

• Generated marketing campaigns to promote the Lodgment Till brand by implementing marketing strategies through SEO and Google Ad Keyword planning and optimizing quarterly to keep followers engaged
• Provided a functional user experience within the brands website and updated formatting, call to action buttons and updating metadata tags

• Served as primary point of contact for up to 5 large client relationships; strengthened customer base and product offerings securing additional business for TSR with Disney and Facebook
• Measured the binge-ability of shows, and compiled key finding derived insights and recommendations based on consumer expectations desires and future offerings using data analytics into a comprehensive reports

• Developed questionnaires to uncover consumer behaviors to generate insights and refine existing marketing strategy
• Evaluated advertisement effectiveness metrics of new shows/products to ensure campaign performance and alignment

• Supported project leads in all capacities and performed quality assurance measures for data collected.
• Trained 5+ new hires on organizational policies, client relationship management and team performance

- Researched and created comparative analysis for client engagement support

- Led implementation and development of portal features using User Acceptance Testing results to optimize the portal solution and ensure the integrity of design, look and feel, and user friendliness- Organized several marketing campaigns such as mailers, raffles, and ticket giveaways at the Bankers’ Bank Golf Tournament to promote the brand

Indianapolis, Indiana Area

Created "How to" videos, posted on various forums to promote the company, and communicate with potential clients

Master Of Business Administration - Mba

Bachelor’S Degree, Marketing

Activities and Societies: Honors Scholar, Alpha Lambda Delta member