Chief Sales & Marketing Officer
American Fork, Utah, Us
eAssist serves the dental industry as the leading partner for outsourced billing, accounting, payroll, and insurance verification services—reducing headaches and stress for dental practices across the nation. In my 4 year tenure, I served as one of the longest standing members of our Executive Leadership team, driving company-wide innovation, change management initiatives, revenue and product forecasting, and developed operational systems that led to a 228% increase in revenue—successfully securing a majority acquisition of the company by a Fortune 300 industry giant in June of 2021.I also had the honor of building and leading our marketing and sales teams, including developing a from-scratch, inbound and demand generation funnel boasting 30%+ sales conversion rates. By leading with a culture of creativity, self-management and entrepreneurial spirit, in just 4 years myself and my teams were able to:• Increase sales qualified leads by 350%• Build and nurture an email marketing subscriber list exceeding 36k • Create and publish more than 300 compelling, content marketing resources• Build and launch the company’s first comprehensive paid advertising strategy with positive ROI• Secure more than 32 awards and honors, including 4 Inc 5000 placements• Attend, sponsor or speak at more than 90 industry trade shows and events• Continually improve our marketing funnel through thousands of A/B tests• Increase sales of our primary, most profitable product by 262%• Increase company revenue from all products and services by 228%