Sarah Kerver Email & Phone Number

Austin, Texas Area

Austin, Texas

As founder and curator of 1937 Apothecary, I recognize the importance of Texas-made products and take great pride in providing handcrafted, organic tinctures, topicals , capsules, pre-rolls, flower and edibles to homes across America. Building relationships and R&D are key factors in the success of the brand Since humble beginnings in 2018, I’ve established trusted relationships with farms in Texas, Colorado and Oregon to ensure we consistently provide high-quality CBD products that are crafted from organically grown cannabinoids. As a women-owned family business, I pride myself on being able to provide the highest quality products to combat a number of ailments. In fact, our tinctures can be custom-blended to meet specific client needs by adding flavonoids, terpenes and other beneficial plant molecules. Before state regulations- I lead the charge in assuring all of our products are inspected for quality assurance, lab-tested and come with a QR code that allows our customers full access to the third-party testing information. Working directly with regulators and legislators to help understand the industry and the plant - helping guide new legislation.I have helped grow, build and establish other companies in this space through brand development and consulting

Austin, Texas Area

► Manage subjects at private events – including A-list celebrities and sports figures, state and federal politicians, and the public at large; conduct candid and posed captures of compelling and engaging imagery for distribution and syndication ► Purchased imagery (see link, below) includes content from Austin City Limits, SXSW, LOFT Fashion Week, grand openings, large-scale nonprofit fundraisers, product launches, corporate conferences, among many othershttps://www.gettyimages.com/photos/sarah-kerver?editorialproducts=entertainment&family=editorial&phrase=Sarah%20Kerver&sort=best&excludenudity=true#license

► Led and coordinated freelance photographers, videographers, image specialists, and stylists for marketing, PR, and event photography and video needs of top tier clients; provided on-set direction, visual continuity, and branding focus► Coached and mentored team, developed and elevated creative abilities, talent management skills, tool applications, and industry knowledge; taught techniques to improve quality, accuracy, and color correction ► Clients roster included City of Austin, Austin Energy, Austin Independent School District, Texas School Business, Austin Business Journal, Dell, Vista Equity, and Texas Highways Magazine► Produced product & large-scale event shoots for clients, including ad agencies, Whole Foods, and Yoga-Yoga Studios► Managed up to five photographers simultaneously, adapting in-the-moment to disruptions, complex situations, and interrelation difficulties between talent/celebrities/personalities/public figures while staying focused and ensuring render of completed shot list, delivering both quantity and quality► Communicated comfortably with editorial staff, public relations officers of local, regional, national, and international publications, advertising agencies, community groups, business figureheads, and the public at large to gather requirements, develop content vision and narrative, negotiate contracts and resources, set schedules, and edit digital files to the satisfaction of all stakeholders► Governed administrative tasks critical to project execution, including proposal writing, budget forecasting, site selections, digital file organization, and recordkeeping

Austin, Texas Area

► Manage and communicate milestones throughout project lifecycle, proactively mitigates risks, and adapt to changes from inception through delivery of projects► Drive full scope of production from kick-off to publish: govern multiple projects at simultaneously, gather assets, oversee edits, and manage communication between agency partner and internal teams► Ensure that creative can be produced within specified timeframes► Work with legal and compliance to ensure all projects meet enterprise standards► Remove roadblocks to production timelines working closely with clients’ producer(s)► Initial POC (point of contact) for all incoming projects

Austin, Texas Area

Austin

► Led direction, development, staging, editing, and curation of portrait, product, landscape, and event photography captured in-studio and on location for Golfsmith’s and Golf Town’s marketing campaigns, print ads, retail displays, catalogs, billboards, internal communications, marketing collateral, social media, and national promotions ► Collaborated with creative and marketing teams to conceptualize themes, concepts, production goals, and delivery schedules; advocated for branding continuity, negotiated for resources, influenced or led creative direction, and identified priorities and expectations► Managed freelance photographers, image specialists, stylists, and producers; provided on-set and on-location direction; guided and ensured all processes and workflows met strict protocols and standards, including asset management, naming conventions, 360 photography, creative briefs/reviews, and resource management► Guided in-house team and external creatives in video filming and post-event production; directed and encouraged angles, content capture, and tools to deepen desired narrative► Designed and directed construction of live and propped photographic settings and preparations of products, and supervised modeling talent, production flow, lighting elements, and support crews to ensure seamless fulfillment► Cultivated and nurtured imagery (see link, below) that created alignment with target demographics; instilled and maintained high levels of confidence in brand, fostered brand loyalty, and created strong, strategic ties that inspired trusthttps://www.golfgalaxy.com/?acq=Golfsmith

► Conceptualized and produced branded content for publication, determined image plan, picture composition, selection and adjustment of subjects, equipment, and lighting, developed and printed exposed film, and enhanced, retouched, and resized images and negatives ► Quickly established rapport with tenured leaders and divisional counterparts by earning trust via approachability and focus on you-matter relationships; contributed to culture of can-do relations that focused on accountability

► Collaborated with journalists and photo editors to establish goals and perimeters for visual narratives, translate and distill technical concepts to laypersons, arranged for press passes, transport and setup, and on-location access; captured images of news subjects, high-profile interviewees and event attendees, catalogued image captions, processed print and digital files, maintained equipment, and made image corrections, adjustments, and enhancements