Sarah K. Hays Email & Phone Number

Burlington, Vt, Us

Brevard, North Carolina, Us

Recruited to oversee all media, PR, and creative strategies, implementing integrated marketing and branding programs while collaborating with agency and client partners to boost customer loyalty and maximize campaign ROI. Gaia Herbs is a $45M leader in organic health and wellness products, one of Real Leaders’ Top 150 Impact Companies in the World.🔹 Team Leadership & Development: Built and directed collaborative 6-member marketing operations and creative design team.🔹 Cost-Efficient Re-Branding: Spearheaded a packaging re-design initiative for 300+ SKUs to expand into global markets and strengthen branding and sustainability.🔹 Consumer Engagement: Drove a 40% lift in social media engagement and 20% improvement in e-commerce conversions.• Increased sales 15% by developing and executing campaign strategies and shopper marketing programs for product launches.🔹 New Product Development: Generated millions in revenue through developing and commercializing 50+ new products.🔹 Launched a professional line of supplements to target healthcare professionals. Developed impactful media, PR, lifestyle publication, tradeshow, sponsorship, and outreach content plans and outcomes, including:• 4M+ impressions & 23,000+ website visits from paid social campaigns and collateral QR codes.• 60+ pieces of HCP-facing collateral for launch and 40+ image stacks for Amazon and DTC.• Vetting 180+ Key Opinion Leaders (KOL) to influence on behalf of the brand.• Building robust news bureau connections to facilitate ongoing conversations to ensure brand is top-of-mind for media.🔹 Organizational Excellence & Leadership: Amplified company’s standing as a Certified B Corp by securing industry panel, podcast and webinar events.🔹 Influencers & Public Relations: Liaised with 4 agencies and supported a multi-touchpoint advertising and social media campaign with a premier celebrity influencer, including assets for the New York Times and CBS Morning Show.

Medina, Minnesota, Us

Owned marketing strategies to grow and evangelize customer communities, fostering brand loyalty both internally and externally while supporting executive media training and DEI initiatives. Polaris is an $8B manufacturer of high-quality vehicles. 🔹Brand Standards & Values: Worked with North American dealer network of 220+ to ensure aligned, culturally sensitive content, including establishing inclusive casting standards for all assets and enhanced storytelling for all digital touchpoints.🔹Brand Strategy: Crafted influential branding strategies, integrating inclusive marketing, $250K in philanthropic giving to Indigenous organizations, and a multicultural focus to ensure positive responses to relevant brand and local challenges. 🔹Innovative, Forward-Thinking Marketing: Fueled a 10% increase in untapped customer segments, setting strategy for a next-generation rider campaign targeting women, Hispanic, and African American segments.🔹Inclusive, Insight-Driven Leadership: Led Diversity, Equity, and Inclusion education organization-wide, partnering with HR business leaders, cross-functional teams, and agency partners to grow a more inclusive workforce and customer base.

Winnipeg, Manitoba, Ca

Governed North American marketing communications, integrated campaigns, and teams that over-delivered on PR, media relations, marketing, and promotions. Manitoba Harvest is Canada's first carbon-neutral food manufacturer, founded in 1998. 🔹Strategic Business Growth: Adopted an entrepreneurial approach that enabled 18% category growth and a 33% increase in household penetration. 🔹Partnership Development: Negotiated a $1MM, 3-year, exclusive partnership with Lifetime Fitness; strengthened brand awareness through efficient media sampling, influencer engagement, and alternate sales channel distribution.🔹Data- & Insight-Driven Marketing: Built strategic connections and 400+ brand advocates based on consumer insights and data, enhancing media planning, content development, and engagement across social media channels. o Drove 1.5 billion earned impressions and accelerated sales by 37% through effective PR, celebrity outreach, trade shows, industry thought leadership, and producing high-quality, organic, user-generated content marketing.

Geneva, Switzerland, Ch

Oversaw in-store display programs to meet merchandising, branding, and sales goals, while representing Alcon, an $8B pharmaceutical and medical device company, on Path to Purchase Institute Digital and E-Commerce Councils.🔹Organizational Leadership & Revenue Growth: Served as Team Lead for Target, Walmart, and Sam’s Club, leveraging retailer data and consumer insights to grow brands, working to meet the needs of diverse consumer groups. o Captured a 10% increase in incremental sales through 3 Walmart multi-brand national display programs.o Raised traffic and KPI-impacting appointments in Walmart Optical Centers by 20% through creating the first advertising and integrated campaign for Air Optix lenses. Used retailer and shopper insights to inform creative branding strategies. o Strategically secured executive-level approval and established the company’s first LGBTQ Employee Resource Group.

Minneapolis, Minnesota, Us

Directed integrated marketing communications and promotions for Box Tops for Education, Small Planet Foods, Cascadian Farm, LARABAR, and other brands. Guided teams in executing paid, earned, and owned media campaigns. 🔹Strategic Market & Sales Growth: Grew market share and increased sales by 20% through the LARABAR brand’s first national media campaign and one-on-one targeted consumer sampling strategies.o Garnered over 55K impressions through impactful PR, media relations, strategic alliances, and influencer outreach.o Increased sales by 25% through a multi-tier partnership for Food Should Taste Good Chips and Boston Beer Co.

Minneapolis, Minnesota, Us

Served as liaison between corporate office and original LARABAR office in Denver to maintain entrepreneurial spirit of team while bringing scale to all initiatives and supporting all brands. Responsible for integrated promotions for organic and natural brands like Cascadian Farm, Larabar, Muir Glen and Food Should Taste Good; lead the development and implementation of external PR and industry-relations strategy;

Minneapolis, Minnesota, Us

Managed volunteer network of 70K Coordinators and oversaw fulfillment of $74MM in checks to schools in 2011-2012. Box Tops for Education is one of America’s largest school loyalty programs, where schools earn cash for whatever they need.

Minneapolis, Minnesota, Us

Led development and execution of African-American marketing initiatives, "Serving up Soul" and "Feeding Dreams," a multi-brand media platform test; managed agencies in execution of grassroots and retail program, Que Rica Vida; served as internal brand consultant to Divisions

Minneapolis, Minnesota, Us

New Berlin, Wi, Us

Developed, managed and led account teams to execute multi-million dollar national marketing programs. Clients included Jim Beam Brands, Miller Brewing Co., M&M Mars and JanSport.