Sarah Daniel Email & Phone Number

Orange, CA, US

New York, New York, US

• Spearheaded the agency team for Booking.com’s North America Communications efforts across both news engine efforts, activations, SMTs, and events surpassing 2023 KPIs by 11%.
• Developed and launched incremental campaigns like ‘Celebrity Home Stay’ campaigns, managing large project scopes featuring celebrity partners like Ludacris.
• Led the release of global communications campaigns in the North American market, research surveys and data packs such as Booking.com's annual Travel Predictions securing 250+ pieces of top tier media coverage.
• Wrote SOWs and staffing plans, managed servicing levels and client satisfaction.
• Built and trained a team to create the right staffing mix on the account.

Minneapolis, MN, US

• Lead public relations campaigns, securing local and national media coverage in target outlets and hitting impressions goals ranging from 250MM to 1B for Fortune 500 clients, including Coors Light, Miller Lite, Topo.
• Create annual influencer strategy for Reynolds Wrap and Reynolds Kitchens, managing paid influencer campaigns, resulting in an 8% average ER and 7.5MM social impressions across TikTok and Instagram.
• Develop a limited-edition boozy orange cream popsicle to promote Vizzy Hard Seltzer’s newest hard seltzer flavor, driving 400MM+ earned impressions across food and beverage, industry/ad trade, and mainstream media.
• Manage Coors Light California local influencer campaign, supporting brand pillars of sports, music and lifestyle, resulting in 41,000 engagements and 1MM impressions.

Minneapolis, MN, US

• Played a critical role in partnering with both senior leaders and the junior team to build earned media strategies and drive campaigns for bluechip consumer clients including Hotels.com, Expedia, Reynolds Consumer.
• Supported planning and execution around Expedia´s first Super Bowl ad in 10 years (starring Ewan McGregor), resulting in earned media placements across travel, mainstream news, industry/ad trade and entertainment.
• Developed Nature’s Sunshine Supplements first paid and organic influencer campaign, using wellness influencers to bring awareness to the core sustainability and quality messaging of the supplements, resulting in a 60%.
• Identified authentic pop culture moments to drive timely coverage for Hotels.com, such as pitching red hotel rooms for Taylor Swift's Red Tour and pink rooms in October for Mean Girls Day.
• Plan and execute media and influencer relations strategies including contributing to brainstorms, developing media materials, and being accountable for measurable results and reporting.
• Manage experiential marketing production partners for hotel build-outs and events.

Chicago, Illinois, US

• Managed client relationships, acting as go-to person for all account communications to launch creative campaigns and achieve success.
• Identified trends across social and adjusted content calendar for blog creation, optimizing for SEO to drive web traffic for e-commerce brands.

Los Angeles, CA, US

• Performed PR Tactics including story pitching, building media lists, coordinating photoshoots, and fielding media requests to achieve top-tier national media coverage for clients in target outlets like Brides, Vogue.
• Led an influencer FAM tour with nine content creators to promote Vintners Resort grand opening, resulting in 22MM+ social impressions featuring the spa, hotel and restaurant.
• Managed media and industry RSVPs and invite list for the Gambero Rosso Tre Bicchieri Wine Tour with 10,000+ attendees across SF, NYC, BOS, LA, SD and CHI.
• Developed a FAM tour of the Santa Cruz Mountains Wine Region, resulting in the region’s inclusion in Condé Nast Traveler’s annual Best Wine Regions article, the only U.S. wine region to make the list that year.
• Executed various influencer campaigns ranging from seasonal product shipments to Instagram/Facebook live streams and all-inclusive events
• Lead multi-phase PR campaigns integrating traditional media efforts with digital marketing tactics securing year-over-year increases in impressions

Los Angeles, CA, US

• Launched paid social strategy for Facebook and Instagram, which increased impressions by 321% and engagements by 256% in six months.
• Created organic social media content for wineries and wine regions, promoting visitation, education on quality of products and DTC purchase of wine.

San Francisco, CA, US

Master'S Degree, Sustainable Tourism

Bachelor Of Business Administration (B.B.A.), Entertainment And Tourism Management

Associate Of Arts (A.A.)