- Use expertise as copywriter & brand strategist to support clients' unique business needs including developing marketing plans, ideating creative campaigns, building content & SEO strategies, writing copy & developing processes. - Client roster has included Walmart, Nettie, FastGrowingTrees, Arcwise, God & Beauty, 11 Honoré, among others.

- Led company's internal creative agency, concepting and pitching campaigns to promote brand's key initiatives. - Oversaw messaging for brand initiatives, new product launches, and partnerships across paid and owned channels including UX copy, display, VOD, OOH, email & paid social channels.- Led content and community engagement strategy across organic channels, including blog, Instagram, Facebook, TikTok, Pinterest, Twitter.- Created storytelling strategies in support of seasonal campaigns and partnerships including Disney X Pixar's Soul and Stella Artois for Super Bowl LX.

- Oversaw copy, content, and contextual commerce strategy for fashion brand dedicated to women who wear sizes 14-32.- Worked with Marketing counterparts to drive projects to scale personal styling business, including the launch of e-commerce shopping, brand partnerships, and influencer campaigns.- Pitched and executed creative campaign concepts, including development of national commercials, billboard creative, event activations, and experiential brand moments.- Partnered with members across Brand, Growth, and Technology on brand awareness initiatives including theCURVYcon, the largest plus-size event at NYFW, and our education initiative with theCFDA.- Managed Creative team's annual budget.

- Led team of content creators and guided creation of multimedia curriculum across a wide range of topics, including product knowledge, marketing, merchandising, and sales.- As member of senior leadership team, worked with partners across departments to plan meet-up events, monthly product launches, promotional calendar, and technology enhancements.- Community members who interacted with Academy content sold up to 107% more than their counterparts who didn't.

Coordinated projects among brand clients and internal stakeholders, supported content launches, and project managed content calendar.

- Develop strategy for storytelling across digital content creation at one of America’s Fastest Growing Retailers, overseeing the messaging in video and editorial.- Build relationships with key partnerships across the company to ensure marketing cohesiveness and promotion, including Site Optimization, Direct Messaging, Social Media, Product, Public Relations, and Advertising. - Oversee editorial content and its inclusion in marketing initiatives including seasonal stylebooks, brand shops, product copy, and videos. - Work with cross-functional leaders to develop and execute marketing campaigns, including private label launch, plus size, and social shopping strategies, as well as community building initiatives.- Lead, mentor, and provide guidance to team of content creators and uphold culture of collaboration, insightfulness, and creativity across team.

- Hired and instituted Fashion Writing team in San Francisco after relocation from Pittsburgh. - Led a four-member team, based both in San Francisco and Pittsburgh. - Responsible for facilitation of 25-60 product descriptions a day.

- Wrote unique, narrative-driven descriptions for women’s apparel and home décor. - Crafted blog posts on fashion and lifestyle, newsletters, ads, and homepage copy.

- As Publicist, coordinated efforts for publishing clients by executing strategic media campaigns.- Built relationships with media and authors, set up promotion for author tours, organized events, crafted press materials, maintained company’s database, and initiated company’s social efforts.

• Assisted in planning of weeklong, regional book festival in the D.C. Metro area.• Recruited volunteers through publicity and networking, coordinated volunteers among multiple venues, corresponded with site managers, and acted as a liaison throughout the community.

Assisted Director of Publicity on all aspects of promotion and marketing for lead titles, as well as coordinated details for author tours, wrote press materials, organized events, and provided support to staff of five publicists.