Sercante helps marketing and sales teams be successful on the Salesforce platform. We support growth-minded companies with strategy, technology and execution across every step of the lead-to-revenue process. This includes Pardot, other martech platforms, and all things Salesforce.Key Responsibilities: Strategy Development: Develop and execute a strategic marketing plan that aligns with the company's objectives, encompassing lead generation, branding, digital marketing, content marketing, and more.Leadership: Lead and mentor a high-performing marketing team, fostering a collaborative and innovative environment.Brand Positioning: Drive brand awareness, consistency, and recognition in the [your industry/niche] sector, ensuring our brand stands out in the market.Lead Generation: Implement lead generation programs that support sales teams, delivering a steady pipeline of qualified leads.Digital Marketing: Oversee the development and execution of online marketing campaigns, including SEO, SEM, social media, and email marketing.Content Strategy: Develop and execute a content marketing strategy that positions Sercante as a thought leader in the industry.Analytics and Data-Driven Approach: Utilize data to measure the success of marketing efforts, make data-driven decisions, and adjust strategies as needed for maximum ROI.Partnerships: Explore and establish strategic partnerships that enhance our brand and reach within the industry.

Publisher of Shelf Media, which publishes digital-only magazines. Shelf Unbound book review magazine, a Maggie Award Winner, reaches more than 125,000 avid readers in 75 countries. Subscriptions to all titles free at www.shelfmediagroup.com. Shelf Unbound magazine also hosts the annual Shelf Unbound Writing Competition for Best Independently Published Book.

- Responsible for the overall planning, execution and evaluation of integrated marketing strategies.- Oversees the strategic development of integrated marking strategies and tactics. - Accountable for developing a team of marketing strategy and planning experts who shape the strategic direction of Top Floor marketing and brand communications.- Drives organizational alignment around the strategy and the development of sales and marketing plans for each business area to support key business goals and objectives.- Provides leadership and strategic direction to develop integrated marketing plans and oversees execution of those plans through all channels.- Responsible for ensuring that all marketing efforts are cohesive, consistent, and effective in supporting Top Floor's brand, mission and advancement goals.- Serves as a trusted marketing partner driving key business conversations and marketing decisions.

- Create integrated digital marketing solutions that provide tangible business outcomes for clients.- Recommend, prioritize and implement the appropriate mix of digital tactics to drive brand awareness, customer acquisition, engagement and retention.- Lead digital strategy session with clients and internal team to identify opportunities, create marketing plans and manage execution. - Lead in Digital Audits & Buyer Persona Development that provide valuable insights to move digital plan in the right direction.

- SEO Strategy Creation- Utilize analytic software to gauge site performance- Keyword research and generation- Keyword and Meta Data implementation- Creating and presenting strategy recommendations to clients- Monthly report generation- Working with members of various disciplines to provide the best marketing solution to clients- Stay current on latest search marketing trends to help impact results.- Social Media Strategy and Execution

My responsibilities included:- Develop client websites, email marketing and other technical internet marketing tools- Set up necessary hosting, domain registration, and software installation for website development- Build website infrastructure and pages, working with a team of copywriters and designers - Lead in testing, backup and launch of sites- Oversees stock photography, design templates, font and other digital asset purchases, licenses for corresponding client billing for all web projects - Set up necessary social media platforms, email marketing accounts and other third party sites on behalf of clients- Train clients on use of their website content management systems, social media, and other marketing tools - Manages websites routine and major updates- Creates analytic data to report on site performance- SEO / SEM - Assist with social media initiatives including monitoring, content creation and posting- Assist with e-mail marketing campaign execution and reporting - Assists with new technology evaluation, purchases and implementation- Assists with development of business functions, operations and processes

Lead online advertising efforts focused on Pay-per-click advertising and Search Engine Optimization. Provide expertise within all digital marketing channels.Day-to-day management and execution of digital marketing campaigns.Planning and execution of digital marketing strategies to support key marketing objectives and goals.Work with in-house marketing teams and international departments to develop best practices. Keyword / search behavior analysis.Lead the development and implementation on digital marketing initiatives including website and blog content.

Senior Copywriter, oversees web copy team through production.SEO Specialist, online marketing strategies and implementation.Proven SEO results on local and national level.

Web and Video Intern aiding in creation of digital archives. Render videos and edit photography for web. Maintain online video posts and slide shows.