Sarah Mcfadden Email & Phone Number

• Co-development and implemented national marketing campaigns (ATL + BTL) including Shell Mustang competition, Shell AFL competition, Shell Fuels Combat campaign, Reddy Express Peel N Win campaign.
• Spearheaded the Reddy Express brand photoshoot and Reddy Express Peel N Win TVC and social shoot from conception to conclusion.
• Led the Reddy Express brand transition at a local area level. Deliverables included; establishing promotion strategies, briefing artwork, writing copy & radio scripts, drafting and scheduling eDMs & Social posts.
• Aided in the development and implementation of the Reddy Express brand; including fostering a complete set of brand guidelines and merchandise that felt familiar enough to the Coles Express community but novel enough.
• Executed competitor analyses monthly. Activities included; researching market activity, presenting findings and recommending creative & channel opportunities.

• Aided in the development and implementation of marketing, network and ITC initiatives to drive the longer term transformation of the retail business into a single, convenience-led business as a result of the.
• Led the deployment of a new Store Ticketing Solution across 700+ national stores. Tasks included; vendor procurement, platform development, testing of a customised instance, national training and change management..
• Led the migration of the CEXP website into the Viva environment and facilitated the rebranding efforts under the Reddy Express brand. Activities included; vendor procurement, prioritisation of MVP business.
• Project-managed the design and deployment of a new team member discount program. Output included; app design, development and testing, training, process and automated comms development and company wide deployment.
• Developed and managed the JML project, ensuring the smooth onboarding and offboarding of VER employees on IT systems. Notable results include: streamlined processes, contributing to the an increase in workforce.
• Co-led the Call Centre Migration project; deliverables included migrating the IVR, standing up a chatbot, improving SF agent interfaces, and introducing a social scraping tool.

• Spearheaded marketing campaigns (CRT, B2C, Decommissioning SCOL, SCG x Carsales TVC, SC Loyalty Program). Activities included; running photoshoots, briefing creative and managing material deadlines / stakeholders.
• Led the Shell Card GO app offer program. Deliverables included; briefing artwork and creating copy, A/B testing to optimize offers, completing profitablility analyses and reporting on outcomes.
• Managed all LAM communications. Activities included; utilising SFMC to build eDMs & data extensions.
• Executed all engagement competitions. Output included; planning the competition calendar, creating copy & determining questions for strategic data collection, selecting the prize, building the eDM, creating T&Cs as.
• Managed the Carsales media plan. Deliverables included; negotiating campaign dates, co-ordinating material uploads, reporting on performance and making recommendations.
• Executed all content hub newsletter articles. Activities included; selecting and ensuring article subjects were relevant, reviewing content for accuracy & brand fit, testing all SFMC elements.

• Managed all local area marketing (LAM) activities to support both Shell Coles Express and Shell Dealer Owned sites. Deliverables included; establishing promotion strategies, briefing artwork, writing copy & radio.
• Managed the Waze SEO project end to end. Activities included; identifying gaps in the existing SEO strategy, providing a recommendation and implementation. Notable results include: increased market share by 8.5% and.
• Assisted with the maintenance and improvement of Shell Google My Business (GMB) listings. Activities included; 'cleansing' the Australian data, implementing an automated data-updating process and improving overall.
• Aided with the Shell V-Power 2022 TVC production; from briefing the initial concepts, casting & wardrobe, to filming, post-production & launch.
• Led the LAM asset refresh for existing physical / digital materials and conducted internal focus groups to determine the necessity for any additional materials.
• Managed customer feedback received on socials and drafted responses as required (gaining stakeholder approvals).

Melbourne, Victoria, Australia

• Aided in the booking of advertising schedules for 7 QLD and Prime Networks.
• Processed advertising bookings and liaised with traffic teams to ensure booking data had been entered correctly.
• Checked station confirmations against bookings and forwarded confirmation to agencies / clients prior to campaign commencement.
• Monitored advertising bookings throughout campaigns to ensure commercials appeared as booked.
• Assisted in the preparation of high-quality advertising proposals and presentations as requested by executive / manager.
• Provided prompt advice to agencies / clients of any non-available airtime and made provisions of alternative airtime.

• Aided with general hospital administration needs including; admissions / discharges of up to 120 patients a day, banking and billing procedures, reception-based services, pre-admissions (fund-checks, quoting, file.
• Assisted the Health Information department with the maintenance of records and tracking of files.
• Aided in hospital entry screening efforts to help stop/slow the spread of Covid-19 into hospitals and rehabilitation centres.

Bachelor Of Marketing/Bachelor Of Arts

Areas of Study: • Specialization - Marketing • Major - Psychology • Minor - Behavioural Studies Extra-Curricular: • Monash Global.

Victorian Certificate Of Education

Areas of Study: • Economics • Global Politics • Legal Studies • History: Revolutions • Further Mathematics • English