Woodmans Construction is part of the W Group, combining Willow Architects, Wrights Joinery, West Green M&E and Woodmans Construction.W Group is a data-driven, architect-led, end-to-end building services company. Our in-house architects, builders, plumbers, heating engineers and joiners work together as one seamless, finely tuned team. Collating the information needed for the build prior to construction. This unique approach assures our customers of a smooth project journey with us, with minimal disruption.As our reputation and property portfolio grow across the South East, the W Group continues to set new standards for homeowners and the British construction industry.My role is to support the growth of the W Group and the 4 companies within, helping enhance and maintain its brand reputation as well as its legacy.A new role to the business, my responsibilities include (but are not limited to:• Developing the brand strategy• Ownership of the brand styling and IP• Rolling out a robust marketing strategy to support brand objectives• Improving and maintaining the 4 company websites • Introducing a content and PR plan to deliver brand awareness improvements• Collaborating with the sales team to support lead generation and lead nurture efforts• Working with the internal team to support customer journey and aftercare

In the manufacturing and industrial sector, I oversee the strategic management of a leading electronics manufacturing brand, FermionX, as well as two globally renowned product brands, Seward and Airbox Sampling Products.My primary role entails driving the company's revenue growth by surpassing sales targets, enhancing brand recognition, fostering customer loyalty, and generating high-quality leads across our portfolio of brands. I am responsible for formulating and implementing market-entry plans to capitalise on new opportunities in terms of both products and geographic expansion.In collaboration with company directors, I contribute to the development and execution of comprehensive marketing strategies aimed at achieving our organisational objectives. My close collaboration with the sales team ensures the alignment of our lead generation efforts with market feedback, enabling us to continuously refine our communication and marketing strategies.Key Responsibilities:• Formulate and implement robust marketing strategies to bolster brand visibility, cultivate brand loyalty, and drive sales growth in both established and emerging markets.• Oversee and execute creative strategies, leveraging internal resources and external creative agencies.• Develop and implement an annual marketing communications plan for each brand.• Cultivate relationships with key decision-makers and influencers in our target markets.• Identify emerging market trends, seize growth opportunities, and mitigate potential risks.• Define and document market segment structures to facilitate the creation of effective marketing tools for lead generation and informed decision-making.• Manage, monitor, and report on the marketing budget across all brand activities, ensuring a demonstrable return on investment to guide future resource allocation

• Advanced brand awareness and lead generation initiatives through direct channels.• Innovated by introducing a referral scheme for the Ziffit brand, driving customer acquisition and engagement.• Pioneered the marketing strategy for the company's US launch, expanding WoB's global presence.• Collaborated with the Data Analytics Manager on a high-profile customer cohort analysis project, using insights to inform strategic planning and decision-making.

• Elevated customer retention efforts by developing and optimising marketing channels such as the website, app, and social media, resulting in increased repeat purchases and trades across three brands.• Successfully launched Google Shopping and oversaw GDPR compliance improvements, enhancing data security and customer trust.• Led the marketing project for the website redesign, improving user experience and brand representation.

• Crafted and executed comprehensive marketing strategies across multiple channels, including social media and email marketing, to boost brand visibility and engagement.• Managed all outbound marketing communications (marcomms), ensuring a consistent and compelling brand message.• Spearheaded the selection and onboarding of a new Email Service Provider, driving increased direct website traffic and encouraging repeat purchases.

Marketing Executive specialising in eCRM and Social Media.Responsibilities include:- Social community management & monitoring- Social planning and implementation- Direct marketing- Multi Channel Campaign implementation- Email build and deployment across all Virgin Holidays Brands- Email strategy and development- Stakeholder management - providing campaign metrics and link analysis for eCRM/ DM campaigns- Day-to-Day management of Brochure fulfilment finances

Providing support to channel leaders in the Digital Marketing Team.Including:- Monitoring the social network sites, - Planning the monthly social content,- Deploying email campaigns,- Updating conversion rates and statistics for the Digital Marketing Team

My position involved:- Staying in touch with the College and Guidance counsellors around the world who subscribe to our magazines and use our resources. - Development of Email marketing functionality- Visiting schools around the globe to meet with prospective international students and introduce them to the various i-studentgroup resources and get their feedback and comments. - Attending school/college fairs to further promote the use of i-studentgroup products. - Collecting and analysing any feedback we gain from counsellors and students and presenting it to management.- Developing new ideas to continue to improve our resources & collateral. - I am responsible for our e-marketing and web campaigns as well as monitoring the results and feeding back to management.- Sourcing promotional merchandise to distribute at events.

In brief, my job role was - To help organise exhibitions. - Keep in contact with the venues and contractors- Ensuring the exhibitors were happy with everything- Selling stand space and developing marketing strategies for our clients - Keeping in contact with the existing clients as well as acquiring new businesses to join our portfolio.

- Maintaining clients accounts- Contacting and liaising with current clients- Recruiting new clients- Putting together marketing plans for clients- Selling magazine and website advertisements and exhibition stand space.