Sarah Koehler Email & Phone Number

Dublin, Oh, Us

Dublin, Oh, Us

-Managed marketing strategy for markets totaling $474M in business within the medical segment; Grew gross profits +14.6% and +33.2% in FY21 within the markets I served-Generated 178 leads in FY21 through integrated marketing campaigns, resulting in $13M in new opportunities and $8M in closed business-Led the creation and launch of a differentiated new solution with the potential to increase medical distribution revenue/GP by $236M/$83M within one year; Identified new revenue stream opportunity with addition of new services with a current total market opportunity of $948M (revenue)-Managed the successful launch of the Ambulatory Surgery Center (ASC) new build program to the market in May (2021); Generated 9 leads within the first month, resulting in $5.3M active sales opportunities; Created marketing and sales enablement materials to facilitate sales conversions, resulting in 61 new medical distribution accounts and $20M in net new sales-Managed the launch of a new website page for the ASC market on cardinalhealth.com that increased leads generated through webpage form fills by 125% in the first 3 months; Increased organic traffic 548% from April to May on the ASC audience page-Leveraged the success of the new ASC webpage to increase demand generation for CAH brand products and services with a strategic content marketing plan and enhanced digital presence (launching in FY22)

Lewis Center, Oh, Us

Developed, executed, and monitored marketing campaigns across all three brands. Including: generating, designing, managing, and coordinating content for website pages, newsletters, and printed marketing materials, as well as, evaluating and reporting current SEO/PPC, website, and email marketing performance data and identifying and executing strategies to improve each area.Highlights:Developed strategies for content delivery and managed the launch of multiple blogs and websites.Identified underserved client verticals and showcased strong initiative. Led a digital marketing campaign targeting underserved verticals which resulted in increased online sales and key web stats.Coordinated with cross-functional teams to provide a well-balanced content marketing mix that aligned with all the stages of the buyer's journey and targeted specific buyer personas.Managed the SEO and PPC plans for 4 websites, including keyword research, keyword optimization, creating SEO guidelines for content contributors, and managing all AdWords campaigns.Designed and created all online documents and videos, as well as printed materials and trade show promotions, utilizing Adobe Creative Cloud products (Adobe Lightroom, Adobe Photoshop CC, Adobe InDesign, and Adobe Premiere Pro CC).Implemented and managed marketing automation for 4 brands.Coordinated trade shows and conferences for the sales team, including organizing, creating, and printing marketing materials, managing communications with the event coordinators, purchasing marketing and display materials for the exhibit space, as well as all promotional items.Designed and built a new website for each brand (nexceris.com, fuelcellmaterials.com, and ntmsensors.com) with analytics and e-commerce goal tracking and monitoring, without previous or formal web development or design training.

Columbus, Ohio, Us

Supported brand building initiatives and launch campaigns, and drove sales by anticipating customer needs, communicating pertinent product information, and strong follow-through skills.•Selected by the High Performance Culture Team to represent one of the top sellers in the Columbus District at an associate panel, and participated in brainstorming activities to improve upon the in-store customer experience. (May 2014)•Inspired and motivated customers to buy, demonstrating strong communication and persuasion skills, resulting in a 72.60 ADS (average dollar per sale) and a 369.70 SPAH (sales per average hour). (Summer Season, 2014)•Specialist Credit Lead: communicated the benefits of Angel Card ownership to customers, mentored associates on selling techniques, and promoted brand loyalty and created customers who shop 3.4 times more per year and spend 160% more per purchase than non-cardholders.

Columbus, Ohio, Us

Communicate directly with customers to educate them on products and encourage them to buy while meeting daily and weekly sales goals.

Cleveland, Ohio, Us

Managed special requests and communicated needs between category managers and sales team.Organized materials, PowerPoint, and signage for the National Sales Meeting.Coordinated the monthly newsletter; worked closely with the head of the art department and ensured deadlines were met.Assisted in providing relevant market research, data, and demographics to better understand potential new customers and opportunities

Raised awareness and recruited members, increasing membership by 500%Organized various types of fundraisers, raising $3,000 (a 200% increase to LY), to facilitate members’ ability to participate in the annual conferenceCoordinated the Chapter’s first participation in the annual case competition, including: scheduling planning meetings, delegating tasks, assembling the proposal, and ensuring deadlines were met