- Conduct all on-site copywriting and optimization.- Write SEO-optimized content for the blog.- Create and maintain an effective strategy to drive organic traffic. - Manage content writers.- Create backlink strategy and initiate outreach.- Kick-started and strategized website redesign.- Craft lead magnets to attract and engage target audiences.- Design and write sales collateral.- Develop comprehensive social media strategies and scripts for TikTok and Instagram.

- Increased clicks by over 700% and impressions by 400% in 12 months through search engine optimized articles.- Built pillar content that drove their website to top 5 search results for dozens of keywords.- Optimize on-page website content and additional posts.- Enhance existing content as needed.

- Grown their online visibility from inception to top 5 results on several SERPs and local searches.- Created a strategy based on essential practices and creative keyword systems that improved clicks by 2000% and impressions by 500% in 6 months.- Optimize website content on-page and additional posts.- Enhance existing content as needed.

Build and maintain regular clientele, utilizing industry trends and observation of client shopping behavior to apply the best sales strategy.Launched and maintain our Instagram account averaging a 26% engagement rate and driving sales to omnichannel.Driving growth KPI’s such as UPT and ADS in-store and through omnichannel.Compose copy for blast emails to nearly 2,000 local clients. Pitch products to clients using product details and industry knowledge.Coach associates on the proper execution of customer service tasks and sales tactics.

- Strategized national sales initiatives with an account executive.- Conducted the final sale and execution of high-profile out-of-home campaigns in four cities across the US.

This work for Wienerschnitzel won 4th place out of 125 schools across the nation in an annual competition hosted by the AAF.I did qualitative and quantitative research including:- Mintel-AdMall- surveys- interviews- focus groups- in-store observations- communication checks​I created:- the creative brief- the insight- a day-in-the-life of the consumer- brand and campaign manifestos- qualitative research questions- research criteriaPlease feel free to ask if you would like to see a copy of this project.

- Identified and answered the ideal car-buying process for millennial consumers.- Conducted primary and secondary research.- Developed the key insight.- Designed a creative brief.- Wrote the script for a case study video.- Created tactics for the campaign launch and a 360 dealership experience.