Sarah Perlman Email & Phone Number

• Providing strategic branding guidance and brand management to nonprofits, associations, and small to mid-sized businesses• Performing analytical marketing audits to evaluate positioning, reach, and content effectiveness• Creating strategic marketing plans based on audit results to provide a tactical direction to achieve business goals• Copywriting for various marketing outlets, including website/SEO copy, sales collateral, email marketing campaigns, and social media• Researching keywords and topics and writing creative blog posts for clients to further their inbound content marketing strategy• Designing graphic content for event collateral, social media campaigns, proposal layouts, and sales collateral• Creating social media campaigns to deploy across channels, including content calendar development and cadence scheduling• Consulting with clients on printing projects and designing direct mail and variable data campaigns• Brokering commercial printing services for clients• Training salespeople and marketing professionals on HubSpot and other marketing automation platforms

Manassas, Virginia, Us

• Developing and implementing strategic marketing campaigns to support lead generation for client conversion, retention, and recruiting revenue centers• Creating paid social media campaigns for corporate clients resulting in click through rates more than 50% higher than industry benchmark• Leading marketing operations and managing $300,000 annual budget• Driving brand adherence for 3 company brands within the organization• Guiding and contributing to content development by writing and editing long form articles, sales collateral, social media posts, and video content• Identifying paid advertising and earned public relations opportunities• Managed departure from HubSpot, including planning website migration and redesign project (RFP creation, vendor selection, and project deliverables) and contracting with a new social media scheduling tool• Creating SEO guidelines and researching ever-changing best practices• Increasing brand recognition by launching TikTok channel for job seekers• Improving employee communications by designing automated email workflows for recruitment and human resources departments• Supervising and mentoring 3 staff members

Manassas, Virginia, Us

* Collaborate with the Business Development Managers to identify potential clients within HubSpot and potential marketing campaigns* Redesign and maintain company website * Manage the company social media presence through the company accounts on Twitter, Instagram, Facebook, LinkedIn by sharing content, promoting events, and corporate culture * Manage the Marketing Coordinator.* Oversee the posting of graphics to corporate social channels, e.g. Facebook, Twitter, and LinkedIn through HubSpot* Design collateral with the use of Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Final Cut Pro.* Update and maintain the Client Relationship Management (CRM) within HubSpot and provide monthly training for sales personnel for HubSpot* Script, film, and edit promotional videos for job postings and corporate spotlights* Oversee the marketing strategy to ensure it aligns with the company objectives.* Provide strategic guidance to internal team with accountability for all social media channels, company blog, company website, company collateral, email marketing campaigns, and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies* Write corporate and custom solution blogs and email campaigns and develop blogs into other forms of media to push across all channels.* Attend community events, and networking events for social media public relations, as requested.* Manage software and vendors, e.g. Adobe Creative Cloud, printing vendors, promotional items, etc.* Design and order company collateral as needed* Research the latest trends and best practices for sales, marketing and design.* Provide training on building professional profiles on LinkedIn and Twitter as well as on sourcing groups and job boards and sharing job graphics

Manassas, Virginia, Us

* Maintained company website keeping in mind the “buyer’s journey”* Managed company social media presence on Twitter, Instagram, Facebook, and LinkedIn by sharing content, promoting events, and corporate culture* Designed collateral with the use of Adobe Creative Cloud (Photoshop, InDesign and Illustrator)* Create corporate and custom solution blogs and email campaigns and develop blogs into other forms of media to push across all channels* Managed software and vendors, e.g. Adobe Creative Cloud, printing vendors, promotional items, etc.* Designed and ordered company collateral as needed* Provided training on building professional profiles on LinkedIn and Twitter as well as on sourcing groups and job boards and sharing job graphics

• Contributed to and led brand growth through use of graphic design skills, knowledge of strategic marketing planning and scheduling, and an ability and willingness to work collaboratively• Contributed to the growth of the ATSSA brand message by leading the development of all visual creative concepts including print, web, and digital for public outreach and marketing purposes, including ATSSA websites• Managed production of bimonthly magazine, including overseeing deadlines, proofing, and vendor relations• Measured and reported on performance of digital marketing and communications• Supervised senior marketing and communications operations specialist to successful outcomes

Arlington, Va, Us

• Provided strategic management to ensure timely fulfillment of communications needs organization-wide, including planning, creating, editing, and/or managing communications over the website, magazine, e-newsletters, press releases, social media, membership collateral, and event marketing• Served as the key contact point for media and coordinated with PR vendor and Government Relations Counsel on media inquiries and public relations• Developed a comprehensive editorial calendar and integrated communications plan for all conferences, membership, governance, and other FBA groups as needed and identified opportunities for cross-promotion and leveraging content• Implemented effective processes and exercised oversight to ensure that all external communications are accurate, error-free, and high-quality• Acted as champion of brand identity to ensure its application consistently across all platforms and by all FBA entities • Evaluated current marketing efforts constantly to make informed recommendations and decisions based on metrics • Assisted in writing and developing FBA communication pieces to ensure that the FBA’s voice was consistent and used appropriately and effectively with target audiences (including ghostwriting for the Executive Director)• Served as project lead in ongoing website redesign and redevelopment project, including research of new technology, content management systems, and e-commerce platforms

Arlington, Va, Us

• Managed FBA staff and vendors to deliver a 100-page print magazine (10 issues per year) on time and on budget with high-quality content, copy, design, and layout• Liaised with 21-person volunteer Editorial Board to develop content, source articles, and determine editorial calendar• Oversaw and manage a budget of $275,000 annually

Arlington, Va, Us

• Wrote and edited promotional marketing copy for the development of effective and attractive marketing collateral, including email, web pages, flyers, brochures, ads, social media platforms• Executed and managed email marketing campaign process via Real Magnet email marketing software, including email calendar, content, mailing lists, campaign execution, analytics, and reporting• Maintained a list of media contacts, including social media handles when possible, and researched additional outlets for FBA press releases and media advisories as appropriate

Arlington, Va, Us

• Tracked all magazine copy and ads throughout the magazine production process, including design of FBA house ads and other internal announcements, and performed administrative duties as they relate to the magazine (granting copyright permissions, filling claims, invoicing advertisers, etc.)• Managed the magazine subscriptions and renewals process annually• Maintained website content through use of a content management system and occasional HTML programming to ensure consistency, brand adherence, and site functionality• Liaised with internal departments to create schedules, coordinate work flow, and understand key messages to complete print production and ensure the smooth and timely completion of projects• Produced all marketing and onsite materials for the meetings, membership, and other departments as needed, including brochures, direct mail, web graphics, etc.• Managed FBA publications, including print and digital newsletters and CLE course materials, creating new templates and updating existing templates as necessary

Arlington, Va, Us

• Provided support and oversight for the company’s Career Center• Designed graphics in Adobe Illustrator for publications and brochures• Obtained estimates, placed orders, coordinated mailings, and managed inventory with printing vendors

• Obtained estimates, managed, and tracked print jobs, including troubleshooting and problem solving daily• Advised customers on postal regulations and custom printing processes• Managed 20+ jobs at a time working with 2 salespeople

Clemson, Sc, Us

Designed custom graphics for University departments, including admissions, student life, and special events (promotional materials for Littlejohn Coliseum) and manipulated provided graphics for multiple uses

Created custom logos, branding, brochures, and other design-based materials for varying clients at the regional level

Produced custom graphics and created stock images for company catalog with Adobe Illustrator

Bachelor Of Science - Bs, Graphic Communications

Bs, Graphic Communications

Professional Certificate, Marketing

Mfa Level Classes, Graphic Design And Visual Experience

Graduate Certificate, Marketing Strategy