 Commercial Excellence: Assessed, developed, and deployed commercial excellence best practices and playbooks for agriculture organizations in the early stages of commercialization. Established processes and scorecards to assess potential underlying issues and/or opportunities at the company and led teams to address key priorities from strategy through execution.  Accelerated Growth Strategies: Formulated and implemented action plans to improve commercial strategies and capabilities across clients with a focus on continuous improvement and sales optimization to drive customer and acre adoption. Successfully built independent sales representative network for leading client from 150 to 500 within 8 months by directing recruitment, onboarding, and training to support desired acre growth. Farmer Adoption Expertise: Successfully ideated, created, and launched a new revenue stream for IN10T which enables clients to uncover insights including barriers and opportunities to drive adoption and expand market presence. Executed qualitative, panel and qualitative market research services to build go-to-market plans that will accelerate product/service growth.

 Client Relationship: Effectively partnered with clients and internal teams to deliver data-driven customer experience strategies to drive top-line revenue growth across multiple Fortune 100 clients across industries, in both B2B and B2C environments.  Thought Leadership: Leveraged expertise to provide business insights and consultative services across multiple disciplines including primary market research development, advanced analytics, marketing technology solutions, customer experience programs and closed-loop initiatives. Customer Data-based Insights: Translated opportunities into strategic recommendations and tactical enablement plans informed by consumer insights and performance metrics. Transformed data into compelling stories and visuals to help drive organizational change and customer understanding.  Change Management: Led clients in embedding operational change, activating customer centricity and demonstrating business impact and ROI throughout complex, multi-level organizations.

• Voice of the Customer: Provided a comprehensive and authoritative view of the customer and created a corporate and customer strategy at the highest levels of the company to maximize customer support, satisfaction, retention, and profitability. Influenced product direction and other strategic decisions to maximize customer adoption and value.• Customer Value Realization: Built and led teams responsible for delivering the absolute highest levels of satisfaction and success in the deployment and ability to consistently realize the value of their investment while maximizing adoption and positive outcomes leading to renewals, expansion, and advocacy target metrics achievement. Developed the playbooks and processes that delighted customers in a repeatable and scalable way resulting in reduced customer churn and increased retention.• Customer Engagement: Defined the metrics and success criteria for our Customer Success function, and owned outcomes including NPS, increased adoption and renewals. Developed predictive analytics to identify “at risk” customers with proactive outreach plan to increase value realization.

• Business Planning: Responsible for leading a team of sales representatives to build and grow our Climate FieldView business across four states. Managed the business through ongoing business planning, driving a customer-centric culture and motivating the team toward a common vision. • Revenue Growth: Delivered and adapted execution plans to achieve performance goals and objectives utilizing; KPIs, scaling of successes, business problem solving, etc. Aligned and executed on business strategy – marketing, market access pull-through, launches, multi-channel customer engagement, and employee development, to deliver exceptional results.

• Product Strategy: Led the development of a product marketing strategy, go-to-market approach, customer research and value proposition for a high-growth industry-changing software solution. Thrived in a start-up environment by having a strategic mindset and the ability to lead and influence cross-functional teams in a matrixed organization. • Market Landscape: Developed and maintained a deep understanding of market dynamics, competitive landscape and go to market strategies in target markets and among target audiences. Led all product and feature release go-to-market strategy and execution from conception through early adoption.

 Best in Class Launch Process: Created, optimized and implemented new product launch process for the US business. Identified and institutionalized best practices in bringing products to market across the commercial organization. Managed and lead multiple cross-functional launch teams to define and execute new product development strategies. Go-to-Market Strategy: Led strategic development of an integrated solution that brings to market a set of products in a way that is meaningful, valuable and relevant to customers. Developed a thorough understanding of the customer, translating behavior and needs into key insights to support pipeline direction and product positioning. Product Portfolio: Engaged in strategy and implementation of business portfolio including concept testing, voice of customer, valuation and pricing.

 Marketing Strategy, Execution & Measurement: Team lead responsible for driving the multi-brand, digital, content and distribution strategies across the North American region in order to deliver profitable business growth. Led all aspects of lead generation—budgeting, planning, and executing a multi-channel marketing strategy—including tactics such as content, social media, email marketing, A/B testing, paid advertising and more.  Marketing P&L Management: Managed the day-to-day activities of the marketing team to develop and implement strategies, objectives, budgets, forecasts and financial plans all in order to meet established KPIs for financial results. Executive in charge of developing the strategy for company advertising and branding as well as consumer outreach.