I lead Gould's marketing and communication strategy to facilitate connections between the Admission and Development teams and prospective students, alumni, and donors. Our three-person Communication team works to showcase Gould's unique qualities by crafting compelling stories and focusing on the specific messaging needs of each of our audiences.

My marketing career has been all about building a strong skill set and gaining hands-on experience across industries. Now, I’m channeling that expertise into a strategy-first approach to fuel growth and achieve strategic goals. Inspired by the "Duct Tape Marketing" philosophy, I believe that impactful marketing starts with a solid strategic foundation before any tactics come into play. Working across diverse fields—from retail to education—has broadened my perspective and refined my approach, teaching me that sustainable results come from aligning every tactic to a clear, overarching strategy.I thrive in collaborative environments where ideas flow freely, and I’m dedicated to working alongside clients to identify core business objectives and develop tailored, practical strategies. Together, we build a roadmap that informs each step, driving meaningful results that not only address immediate needs but also support long-term growth. Whether developing a brand story, launching campaigns, or refining customer experiences, I’m committed to delivering marketing that makes a real impact by putting strategy first.If you’re looking for someone who approaches challenges with a strategic mindset and a smart, results-driven perspective, let’s connect! I'm open to opportunities to collaborate, exchange insights, or explore new possibilities.

My role at CVA was to drive results for Admissions, Development, and Auxiliary Programs. Some of the highlights of my experience in this role include:-Create and execute the marketing plan. From daily social media posts to annual budgeting, I collaborated extensively with others to help achieve our fundraising and enrollment goals, which were both met in 2020 and 2021. The winter weekend program also enjoyed a record amount of participation, with athletes ages 7-19 in four different programs.-I served as the “stage manager” during our live online fundraising event in February 2021, helping CVA raise over $150k for the scholarship fund. This was the first live online event for CVA, and our team learned new skills and overcame obstacles to achieve our goals.-I migrated CVA’s website from the old Blackbaud system to the new Blackbaud system in 2020. I coordinated closely with Blackbaud consultants and our Director of Enrollment to bring the new Enrollment Management System online. I also coordinated closely with Blackbaud consultants and our Assistant Director of Development to migrate to Raiser’s Edge NXT.

I supported the advertising needs of corporate-level managers, department heads, and sales teams across all 21 stores in Maine, ensuring seamless communication through email, text, phone, and in-person interactions. I kept the management team informed with regular updates, presenting about 6-8 times per year on the marketing department’s activities, including new ads, event progress, and resource needs—typically using PowerPoint presentations and printed materials for an audience of around 30 attendees. Leading committees for special projects was a central part of my work; for example, I led an internal team of eight to coordinate a trade show for building contractors, where we hosted 115 vendor booths and attracted approximately 1,000 contractors. I also managed relationships with freelance graphic designers, overseeing creative concept development, editing, timelines, and final approvals.Collaborating with store managers, I helped plan and execute events such as “Lunch and Learn” contractor barbecues, product presentations, architect seminars, and retail customer open houses. Vendor partnerships were essential, so I coordinated co-op budgets and marketing plans with vendor representatives and their marketing teams. Additionally, I managed our WordPress website, focusing on SEO and user experience, and played a key role in developing our company’s first Drupal-based intranet in 2014 to centralize resources previously scattered across individual inboxes.My responsibilities also included buying and designing digital ads, as well as newspaper and magazine ads. I created concepts for TV and radio ads, reviewing and approving scripts to ensure alignment with our messaging. Finally, I coordinated sponsorships and partnerships within the community to strengthen our brand’s presence and community ties.

Volunteer board member 2009 - 2013. Treasurer 2011 - 2013.

Coordinator for Fall recreational cheering program for PK - 6th Graders. Coordinator for Winter recreational competitive cheerleading team for K-5th Graders. Volunteer coach with a strength in adminstration of the program and dance/cheer choreography.

Coach of the Sparkles team, ages 3-4Assistant Coach of the Youth I Regional team, ages 6-9.

Hip Hop / Jazz teacher and Assistant Teacher to the owner/teacher for tap & jazz ages 5-15.

Fall coach: Responsible for a group of about 15 girls to cheer at football games and also organize the volunteers, decorations, tickets, and music for the Homecoming Dance.Winter coach: Responsible for a group of about 15 girls to cheer at basketball games. Also choreograph the routine, create music and compete at 2-3 competitions in the winter.

Hip hop, Jazz, & tumbling teacher for ages 4-17.