Sarah Rubin Email and Phone Number
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Sarah is currently the Senior Director, Business Operations, Digital Growth at NBC News.Formerly, Sarah was a Senior Director of Sales Strategy at Paramount Advertising. In her role, Sarah structures and executes operational and strategic initiatives for the Paramount Advertising leadership team across digital, cable, and broadcast. Sarah was a founding member of the self-service/SMB growth strategy team at Paramount - a key initiative in digital advertising sales growth for the global corporation.Sarah began her career in merchandise planning at Abercrombie & Fitch, leading long-term business planning and forecasts for the Abercrombie kids business. While delivering $79 million in sales, Sarah grew her categories (girls tops and dresses) by over 16% YoY. Believing that storytelling can change the world, she pursued an MBA to combine her strengths in business planning and her passion for television/movies into a strategy role in the media/entertainment space. During her MBA program, Sarah interned at Hulu on the distribution and partnerships team - building automated tools to analyze subscriber growth & churn. After graduation, Sarah worked at MediaLink, a strategic advisory firm focused on media, marketing, entertainment, technology, and finance. As a consultant, Sarah conducted diligence and competitive benchmarking as well as analyzing go-to-market strategies for clients such as Google, Snap, and Unilever.She serves on the advisory board for E2AC, a non-profit that connects award-winning content creators, mission-based organizations, and passionate funders. In her spare time, Sarah loves attending Broadway shows, visiting theme parks, rooting for the Miami Heat, and searching for the best cheeseburger.Experience: Paramount, MediaLink, Hulu, Wasserman, Abercrombie & FitchCurrently Watching: Abbott Elementary (ABC), Hacks & The Girls on the Bus (Max), Survivor (Paramount+), Saturday Night Live (NBC)
Nbcuniversal
View- Website:
- nbcuniversal.com
- Employees:
- 297
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NbcuniversalNew York, Ny, Us
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Senior Director, Business Operations, Digital GrowthNbcuniversal Jun 2024 - PresentNew York City, Ny, UsResponsible for driving the business growth & health of NBC News Group's digital portfolio (NBC News, MSNBC, CNBC, TODAY) across streaming, publishing, commerce, editorial, ad sales, and more. Manage overall digital revenue growth and performance while maximizing performance across digital distribution footprint and key partners. -
Senior Director, Sales Strategy, Paramount AdvertisingParamount Dec 2022 - May 2024New York, Us- Lead strategic planning and core management operations in partnership with GM, Paramount Ad Manager to drive monetization and engagement of Paramount’s first self-service advertising tool - Launch closed beta test for Paramount Ad Manager and run core internal operations with 6 sales, product, and strategy leaders- Implement acquisition and retention playbook through paid social optimization, customer service toolkit, and feedback loops - Built political product strategy on self-service platform with Head of Political and EVP, Local to grow digital revenue YoY- Designed and implemented training curriculum for 1000+ sellers and marketers focused on education of creative capabilities - Structured and executed priority operational and strategic initiatives during re-organization of division (1500+ employees)- Partnered with CMO, Paramount Brand Studio & COO to integrate 350+ marketing team by establishing future-state processes -
Director, Business Operations And Strategy, Digital SalesParamount May 2021 - Dec 2022New York, Us- Created business, people, and culture goals based on key areas of growth and opportunities; owned system of tracking and communication to increase transparency on performance with 400+ digital sales, marketing, and yield organization- Led working group of 3 SVPs and 6 VPs from finance and integrated marketing to align on product names, nomenclature, and margin goals to analyze future of branded programming, influencer, and social strategy business- Developed forecast models to equitably distribute budgets and stretch revenue goals for 1800+ accounts on quarterly basis
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DirectorMedialink Aug 2019 - May 2020Beverly Hills, California, Us- Conducted diligence and competitive benchmarking on media, advertising and technology related topics for Google; synthesized & delivered findings to Google/YouTube senior leadership team including, President of Sales- Led internal team of 10, including Managing Directors, to create strategic content recommendations, personalize itineraries, and executive logistics/operations for 43 Unilever Executives (inclusive of Global C-Suite) at CES; selected and recognized as leader of largest brand journey in MediaLink’s history- Identified white-space areas of opportunity for Snap to articulate its brand narrative and go-to-market approach - Partnered with Snap’s Business Solutions and Marketing team to create Client Council forum with CMOs and agency executives; advised on Council’s mission statement, content, success metrics, value proposition, and project planClients: Google/YouTube, Snap, WarnerMedia, Unilever, CBS Interactive, WPP, Deloitte Digital, Wattpad, Tongal, The Stagwell Group, Goodway Group, Zefr -
Senior AssociateMedialink Sep 2018 - Aug 2019Beverly Hills, California, Us- Led day-to-day project management and weekly calls for 5 clients- Redesigned incentive compensation model for large television network's sales team for strategic sales transformation project- Revamped and implemented new onboarding practice for all new hires at firm, including Coordinator to Vice President
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Distribution/Strategic Partnerships Mba InternHulu Jun 2017 - Aug 2017Santa Monica, Ca, Us- Enhanced and automated Excel tool, “Consumption Report”, distributed to senior executive team to measure subscriberand viewership metrics; report increased efficiency for team by 30 hours per month- Built financial model to help team decide which premium sports package to add to Hulu Live service; presented to Senior Vice President and Vice President of Strategic Partnerships- Led team of 5 cross-departmental employees in corporate strategy and marketing to design pitch deck which highlighted Hulu’s partnership with Spotify, HBO add-on, MVPD service, and Emmy nominations- Partnered on negotiations with wireless partner to provide strategy on in-store marketing opportunities -
Business Development & Marketing InternWasserman Dec 2016 - May 2017Los Angeles, California, Us- Evaluated research and insights for client projects and accounts more than $10 billion in revenue- Collaborated with two executives to identify $5 billion-dollar revenue opportunities for NBA partnerships -
Merchandise PlannerAbercrombie & Fitch Dec 2015 - May 2016Columbus, Oh, Us- Promoted to merchandise planner on an accelerated basis along with six colleagues- Increased sales in one year by 16% of nine categories on the abercrombie kids girls team- Collaborated weekly with Directors to propose opportunities/risks in business plans- Managed team of one direct report- Taught a pilot class to 50 new employees -
Associate Merchandise PlannerAbercrombie & Fitch Aug 2014 - Dec 2015Columbus, Oh, Us- Drove the overall business strategy for abercrombie kids girls Fashion Tops, Layering, Sweaters, Polos, Fashion Intimates, and Winterwear- Designed and piloted an analytical tool, “Last Week Recap”, to measure and understand last week’s retail sales- Presented margin analysis data to Vice President of Merchandise Finance and General Manager of abercrombie kids
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Assistant Merchandise PlannerAbercrombie & Fitch May 2013 - Aug 2014Columbus, Oh, Us- Developed seasonal sales forecasts with the goal of maximizing comparable store sales and bottom line gross margin- Partnered with ten merchants and four inventory analysts to create pricing strategies and protect proper sales and inventory levels for all SKU's- Selected as the only first-year employee to lead college recruiting efforts for alma mater
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Creative InternLeaddog Marketing Group Jun 2012 - Aug 2012- Design signage, proposals, and creative resources in mid-size firm for Madison Square Garden, NFL, and Super Bowl Host Committee- Collaborate with creative team on advertising and marketing campaigns- Assist in event planning- Create proposal for intern programming competition, LeadDog Cup- Work with interns to execute a program for the company to engage with the community
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Public Relations InternNational Museum Of American Jewish History May 2011 - Jun 2011Philadelphia, Pa, Us- Created social media plan to attract younger audience to museum- Wrote articles for e-newsletters for museum members- Contacted government officials to attend events -
Programming CounselorRamah Darom Jun 2009 - Aug 2010- Supervised fifteen girls at a time at Jewish sleep-away camp- Implemented unique programming in various categories including religious, social, educational, and more- Participated in workshops about adolescent psychological development- Assisted junior staff in programming objectives and execution
Sarah Rubin Skills
Sarah Rubin Education Details
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Nyu Stern School Of BusinessAnd Technology; Digital Marketing; Strategy -
Washington University In St. LouisAmerican Culture Studies
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King'S College LondonMuseum Studies
Frequently Asked Questions about Sarah Rubin
What company does Sarah Rubin work for?
Sarah Rubin works for Nbcuniversal
What is Sarah Rubin's role at the current company?
Sarah Rubin's current role is Business Operations & Monetization, Digital, NBC News | MBA Stern | Ex: Paramount, MediaLink, Hulu, Abercrombie & Fitch.
What is Sarah Rubin's email address?
Sarah Rubin's email address is sa****@****cbs.com
What is Sarah Rubin's direct phone number?
Sarah Rubin's direct phone number is +126732*****
What schools did Sarah Rubin attend?
Sarah Rubin attended Nyu Stern School Of Business, Washington University In St. Louis, King's College London.
What skills is Sarah Rubin known for?
Sarah Rubin has skills like Event Planning, Social Media, Powerpoint, Microsoft Office, Public Relations, Adobe Creative Suite, Graphic Design, Photography, Facebook, Newsletters, Fundraising, Microsoft Excel.
Who are Sarah Rubin's colleagues?
Sarah Rubin's colleagues are Maria Alejandra Zuloaga, Lisa Jones, Erin Leahy, Edwin Hansler, Tonja Clyatt, Jonathan Alistair Fleming, Penny Kowitt.
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