Sarah Krysalka Email & Phone Number

Sarah Krysalka is a Senior Director of Commercial Partnerships and External Affairs, US at Haypp Group at Haypp Group. She possess expertise in consumer products, sales management, key account development, competitive analysis, key account management and 42 more skills. Colleagues describe her as "Sarah was on my team as Director of Marketing for the cigar category when I was VP of Marketing, Cigars for ITG Brands (Imperial Brands, US). Sarah is one of the most efficient, reliable and dedicated people I’ve had the privilege to work with. In our mission to turnaround the cigar business, Sarah demonstrated true leadership. Initially responsible for two key brands, Sarah was entrusted with the full P&L of the total portfolio. In addition to Sarah’s experience and innate ability in developing brand strategy, capturing and triggering emotion in positioning, creative and content, and choosing the right touch points for the brand, she is a commercial leader. She is very analytical and does her homework, keeping a big picture view, crafting strategy and plans with purpose, and setting proper KPI’s and clear targets to ensure her team delivers the proper ROI. As a result, we turned around the business resulting in very dynamic and profitable growth very quickly, growth that continues today. Her multifaceted background as well as genuine openness make her a real asset and able to work trans-functionally to ensure all teams are aligned and motivated towards a common goal. Her thought leadership and unrelenting dedication to her brands always impressed me, consistently building on her robust knowledge, leveraging internal and external resources, and sharing with the broader team to elevate the collective performance and results. It is through this style that she leads, asking more of herself and others, challenging the status quo, recognizing business/personnel needs and equipping all for success, and holding herself and others accountable. Her integrity ensures any team will be encouraged to think and explore, have a very honest, synthesized view of opportunities to capitalize on or issues to solve, and they’ll do it together, rising as a team. I highly recommend Sarah; she will be an incredible asset to any team she will join or lead. I would be delighted to provide more ad hoc information as needed. Best Regards Antoine Blonde " and "I worked on several projects with Sarah while we both worked at Altria. An example is our partnership in coaching high-performance potentials in the promotion process. Another is recruiting at several targeted universities wherein Sarah was a core team member interviewing, speaking at Altria mixers and mentoring candidates. She is a dedicated, thoughtful and passionate advocate for her teams and her projects. She brings diverse teams together, provides clear guidance, clear structure and maintains focus to achieve and exceed objectives. Several things impress me about Sarah, one was her work ethic the other was her creativity. She works harder than anyone I know but she always respects her team’s work/life balance. Her teams respect the focus and dedication and gladly follow her lead, they are always inspired to be the best. When she moved from personnel management to marketing, I thought she hit her sweet spot. She is extremely creative and analytic and understands the marketing for her target audiences. Couple this with her knowledge of current trends in digital marketing and social media, she can commercialize anything including tobacco, food, wine, music, health and nutrition etc. I strongly recommend Sarah. "

Listed skills include Consumer Products, Sales Management, Key Account Development, Competitive Analysis, and 43 others.

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  The University Of Georgia

  Marketing