Sarah Kelly Tan Email & Phone Number

United Kingdom

London, Gb

Greater London, England, United Kingdom

As the Treasurer of the UAL Singapore Society, I work closely with the core committee to plan and organize events that bring together UAL students from Singapore and the surrounding region, creating a supportive "home away from home." My responsibilities include coordinating social events aimed at encouraging networking and strengthening friendships among members.In addition to event planning, I am currently involved in curating a collaborative exhibition to showcase the work of Southeast Asian students, in partnership with other ASEAN UAL societies and hosted by Singsoc. This initiative highlights the diverse talents within our community.I also manage administrative tasks and secure funding from the Arts Student Union for our events, ensuring that we have the necessary resources to create engaging experiences for our members.

Greater London, England, United Kingdom

CES is a vibrant society comprised of creative students dedicated to becoming the leading hub for empowering talent at UAL and fostering a collaborative network of student innovators throughout the UK.As part of the Marketing and Communication team, I contribute to the society's branding design and content creation, focusing on engaging potential members and partners through strategic communication initiatives.With a keen eye for dynamic visuals, I specialise in developing content for our social media platforms, promoting upcoming events, and capturing special moments within our expanding community. I meticulously film and edit each reel to ensure high-quality content that resonates with our audience. My goal is to increase engagement within the CES community while attracting the attention of potential new members. By carefully curating each piece of content, I aim to highlight the vibrant activities and collaborative spirit of CES, fostering a stronger connection among current members and inviting new talent to join us.I also worked alongside my team for the CES 2024/2025 academic year brand relaunch, where we created cohesive brand guidelines, enhanced visual branding assets, and ensured consistent graphics across all internal documents and external promotional materials.

Singapore

State Property is an award-winning contemporary fine jewellery label, designed for the world with a proudly Singaporean touch.Founded by a jeweller and an industrial designer, the brand marries modern approaches to design with the enduring quality of traditional craftsmanship.Roles & Responsibilities:– Created technical mockups for bespoke jewellery pack shots using Adobe Photoshop– Organized gemstone inventory and prepared stone charts– Designed graphics for both physical collateral and digital materials using Adobe Illustrator– Contributed to social media marketing and content creation for platforms like Instagram and TikTok– Supported the UI/UX design for website revamp– Coordinated storefront setup for new brand campaign– Provided sales support at the international exhibition PAD London

Singapore

Twelvepearls.co is my small business where I create and sell unique, handcrafted beaded jewellery, embracing self-expression through versatile designs. I’m passionate about the limitless possibilities in jewellery design, allowing me to explore diverse inspirations—whether crafting elegant, charming pieces or bold, grunge-inspired statements. Running my own online business has enhanced my skills in trend analysis, social media content creation, marketing, and developing Twelvepearls’ brand identity.Key Responsibilities & Skills:– Personally sourced materials and design custom jewellery – Provide personalised customisation options for clients – Conduct professional product photography – Apply entrepreneurship and marketing expertise – Perform in-depth research and trend analysis – Social media content (Instagram & TikTok) – Cultivate business acumen and customer service skills

Singapore

CW Jewels is a renowned Singapore-based jewellery brand specializing in bespoke creations and recently featured on Channel News Asia’s 3D Nation series. The brand seamlessly integrates technology and design, using 3D printing to capture intricate jewellery details.Roles & Responsibilities:– Communications & PR Assistant– Graphic Designer– In-house Photographer – Social Media Content Creator – Jewellery Designer – Studying Gemology Singapore International Jewelry Expo 2023 (SIJE)As the representative brand for Indonesia, CW Jewels was tasked with managing and curating the Indonesian Pavilion, working closely with the Bank of Indonesia, the Indonesian Embassy, and the Ministry of Trade Republic of Indonesia to support small Indonesian jewellers in showcasing their pieces in Singapore.Key Contributions at SIJE 2023:– Designed graphics for CW Jewels and the Indonesian Pavilion – Contributed to the interior design of the Indonesian Pavilion – Represented CW Jewels in jewellery sales at the Pavilion – Styled jewellery for a fashion show featuring Indonesian designs

Singapore

Orient Design is an award-winning, internationally recognised graphic design consultancy based in Singapore. Specialising in branding and packaging design, Orient Design excels across disciplines in the dynamic regional market, with a commitment to supporting local brands. From rejuvenating established names to empowering emerging brands, Orient Design brings each brand’s story to life.Branding & Packaging Design Contributions:– Created logo designs and developed brand strategies – Designed diverse packaging solutions – Led a website design revamp and SEO copywriting– Conducted in-house food photography – Produced mock-up photography for packaging visuals

Singapore

– Provided good customer service – Handled money and cashiering– Brewed teas and made drinks according to SOP– Managed goods’ inventory and stock take

Singapore

Photography has been a passion of mine for years, beginning with self-teaching that eventually led to my role as President of the Photography Club in secondary school. After graduating, I expanded my skills across various genres, including dance photography, where my ballet background helps me guide dancers for expressive shots. I’ve also gained valuable experience assisting in weddings, learning how to capture the details that make each celebration unique. My work in diverse photography genres has ultimately guided me toward a love for portrait photography and a growing interest in abstract photography.Photography Experience Across Various Genres:– Portrait Photography – Dance Photography – Event Photography – Product Photography – Assistant Photographer for Weddings – Lead Photographer for a Japanese Art Exhibition at Fullerton Hotel

Jewellery Design, Fashion/Apparel Design

Activities and Societies: Served as the course representative for Stage 1 BA Jewellery Design students last year and currently continuing.

Diploma In Communication Design, Graphic Design

Specialising in Integrated Design, I developed a range of skills essential in today’s digital landscape, including UI/UX web design.

Gce Cambridge 'O' Levels L1R4 13

Activities and Societies: President of Photography Club 2018-2019 – Conducted a workshop on Creative Aperture at Singapore Young.