Sarah Then Email & Phone Number

Burnsville, Minnesota, United States

Burnsville, Minnesota

Burnsville, MN

Stillwater, MN

• Purchase an assortment of statement jewelry and fashion accessories.
• Take and edit merchandise photography.
• Design and customize website design.
• Collaborate with bloggers to feature products and host giveaways.
• Create and manage digital marketing campaigns including Email, Google AdWords, and Bing Ads.
• Market through social media channels including Facebook, Twitter, Pinterest, and Instagram.

Eden Prairie, MN

• Manage paid search program utilizing a combination of Adobe Media Optimizer, Google AdWords, and Bing Ads.
• Partner with SEO specialist and internal marketing and content teams to implement best practices in content creation, website architecture, and linking to improve positioning for target keywords.
• Partner with specialist to optimize consumer shopping engine program based on previous performance and upcoming company events.
• Collaborate with internal business partners to ensure cross functional representation and alignment on digital marketing projects.
• Track, monitor, and analyze the performance of digital campaigns to maximize program growth and take appropriate action to adjust program strategy to reach KPIs.
• Utilize Adobe Analytics tools to analyze and understand customer acquisition expenses and new customer lifetime value metrics of individual marketing channels.

Eden Prairie, MN

• Assist in the execution of daily, weekly, and monthly interactive performance reporting.
• Provided direction for implementing and modifying Adobe Analytics tracking code to have vision on and enhance the customer experience.
• Reviewed website tracking using Charles debugger before and after website deployments.
• Assist in managing paid search, natural search and consumer shopping engine programs and provide monthly analysis on their performance.
• Conduct analyses on customer interaction and performance of desktop and mobile site to make recommendations for improvements to be made using Adobe Analytics tools.

Chippewa Falls, WI

• Analyzed consumer interaction with non-mobile and mobile websites o Enhanced my skillset in analytics by delivering several analyses using Google Analytics to the team o Provided important onsite and mobile click data.
• Managed Pinterest and Twitter accounts and published blog entries on The Shoe Diaries using Word Press
• Improved the consumer experience on several of Mason Companies traditional and mobile websites by conducting tests in Usertesting.com and by leveraging surveys using the Survey Monkey tool
• Proofed and analyzed email marketing communications; provided insight to the team on sales results and important data trends (open rates, click through rates, profit per message, etc.)

Stillwater, MN

• Created a social media strategy and implementation plan
• Initiated use of social media tools to promote company
• Created job description and launched new Social Media Coordinator role
• Presented strategy and tactics to the Executive Team and employees at company meeting

Bachelor Of Business Administration, Marketing Analytics

Activities and Societies: Beta Upsilon Sigma, Up 'til Dawn, American Marketing Association•Information Systems Certificate •Received a.

Education record

•Studied abroad for the Spring Semester, 2011 •Traveled throughout Europe, observed culture, and adapted to new environments •Learned to.