Sarah Lack Email & Phone Number

Shaker Heights, Ohio, United States

Athens, Ohio

Athens, Ohio

• Led the strategic planning and collaborative execution of the first-ever OHIO Giving Day, a 24-hour digital fundraising campaign, which exceeded donor and dollar goals by more than 50%
• Managed the University’s digital fundraising initiatives, including OHIO Giving Day, Bobcats Take Care, #GivingTuesday and a Homecoming challenge, developing compelling messaging and channel strategies to drive donor.
• Advised colleagues on the use of communication, messaging and… Show more
• Advised colleagues on the use of communication, messaging and segmentation strategies to connect with alumni and university donors through digital, social, and direct mail tactics
• Provided strategic advice and regular results reporting analysis to deans and other unit leadership
• Worked with the division’s communications and marketing team to create compelling digital communications and messaging that aligns with fundraising and university priorities

Athens, Ohio

• University Communications and Marketing supports the University’s mission and vision by showcasing the institution’s excellence; increasing brand awareness; influencing recruitment and retention; and developing.
• Coordinated executive broadcast messaging to more than 34,000 constituents
• Wrote and published articles for Compass, Ohio University’s internal news source
• Led the redesign of the university's new faculty/staff newsletter, OHIO Employee News
• Project managed multi-platform marketing and communications efforts
• Served as Critical Incident Response Team delegate, drafting crisis communication messages and managing University social media accounts during crisis situations

Cleveland/Akron, Ohio Area

• Girls on the Run is a transformational physical activity-based positive youth development program for girls in 3rd-8th grade. We teach life skills through dynamic, interactive lessons and running games. The program.
• Secured local media coverage, including coverage on WKYC, FOX 8, Channel 19 News, Cleveland.com, Akron.com and Ohio.com/Akron Beacon Journal, through the strategic implementation of a media relations plan
• Engaged target audiences through the creation of dynamic content for the organization's Facebook page and e-newsletter, including the creation of updated, branded templates
• Through the use of a proprietary CMS, managed the council's website including content and photography
• Acted as an ambassador for Girls on the Run at community events while educating others about the program and empowering them to become involved
• Attended 2014 and 2015 Summit and participated in breakout sessions that covered topics including social media, nonprofit branding, crisis communications, volunteer engagement, fundraising and development strategies.

South Euclid, Ohio

• Notre Dame College, a Catholic institution in the tradition of the Sisters of Notre Dame, educates a diverse population in the liberal arts for personal, professional and global responsibility.
• Developed the College's social media presence across several channels while incorporating increased measurement capabilities, creating quality, engaging content and updating the social media policy and guidelines
• Wrote and edited stories and copy for the College's monthly e-newsletters… Show more Notre Dame College, a Catholic institution in the tradition of the Sisters of Notre Dame, educates a diverse population in the.
• Wrote and edited stories and copy for the College's monthly e-newsletters, website and Notre Dame Today magazine
• Assisted in the implementation of the College's media relations program, including writing press releases, pitching stories, accompanying members of the media during on-campus events and keeping detailed records of.
• Contributed to brainstorming sessions for advertising and creative, including video production

Hudson, Ohio

• Worked with account team members to implement PR and marketing communications campaigns for clients in a range of industries.
• Wrote press releases, newsletters and copy for various marketing materials
• Organized and executed a media buy and advertising plan for a B2B, service-focused industry
• Worked with creative teams to assist in the creation of designed pieces including advertisements, sell sheets and marketing and sales materials
• Compiled monthly marketing… Show more Worked with account team members to implement PR and marketing communications campaigns for clients in a range of industries.
• Compiled monthly marketing communications and social media measurement reports

Cleveland, Ohio

• Responsible for providing strategic public relations account support with a focus on B2B clients.
• Managed social media accounts, developed content and compiled metrics reports
• Assisted in an in-depth social media audit for a B2B industry
• Researched trade publications and editorial opportunities and drafted press releases and case studies
• Assisted in the execution of on-site crisis tabletop exercisesFahlgren Mortine, winner of the 2011 Bulldog Reporter Small… Show more Responsible for providing strategic public relations account support with a focus on.
• Assisted in the execution of on-site crisis tabletop exercisesFahlgren Mortine, winner of the 2011 Bulldog Reporter Small Agency of the Year award and a PRWeek 2012 Small Agency of the Year finalist, is one of the.

Master’S Degree (M.Ed.)

Bachelor Of Science (B.S.)