Sarah Lack Email & Phone Number

Shaker Heights, Ohio, United States

Athens, Ohio

Athens, Ohio

• Led the strategic planning and collaborative execution of the first-ever OHIO Giving Day, a 24-hour digital fundraising campaign, which exceeded donor and dollar goals by more than 50% • Managed the University’s digital fundraising initiatives, including OHIO Giving Day, Bobcats Take Care, #GivingTuesday and a Homecoming challenge, developing compelling messaging and channel strategies to drive donor participation • Advised colleagues on the use of communication, messaging and… Show more • Led the strategic planning and collaborative execution of the first-ever OHIO Giving Day, a 24-hour digital fundraising campaign, which exceeded donor and dollar goals by more than 50% • Managed the University’s digital fundraising initiatives, including OHIO Giving Day, Bobcats Take Care, #GivingTuesday and a Homecoming challenge, developing compelling messaging and channel strategies to drive donor participation • Advised colleagues on the use of communication, messaging and segmentation strategies to connect with alumni and university donors through digital, social, and direct mail tactics • Provided strategic advice and regular results reporting analysis to deans and other unit leadership • Worked with the division’s communications and marketing team to create compelling digital communications and messaging that aligns with fundraising and university priorities • Built relationships across the division and the university that resulted in increased collaboration, new goal-sharing exercises and buy-in for large-scale fundraising and engagement programs Show less

Athens, Ohio

University Communications and Marketing supports the University’s mission and vision by showcasing the institution’s excellence; increasing brand awareness; influencing recruitment and retention; and developing positive relationships with stakeholders through communications that inform, engage, and inspire.UCM’s Communication Services Team provides strategic and tactical communications services by planning and consulting in the areas of University news, organizational and executive… Show more University Communications and Marketing supports the University’s mission and vision by showcasing the institution’s excellence; increasing brand awareness; influencing recruitment and retention; and developing positive relationships with stakeholders through communications that inform, engage, and inspire.UCM’s Communication Services Team provides strategic and tactical communications services by planning and consulting in the areas of University news, organizational and executive communications and media relations.• Coordinated executive broadcast messaging to more than 34,000 constituents• Wrote and published articles for Compass, Ohio University’s internal news source• Led the redesign of the university's new faculty/staff newsletter, OHIO Employee News• Project managed multi-platform marketing and communications efforts• Served as Critical Incident Response Team delegate, drafting crisis communication messages and managing University social media accounts during crisis situations• Collaborated with colleagues to create and implement communication and integrated marketing plans for high-visibility strategic initiatives, such as the University’s reaffirmation of re-accreditation through the Higher Learning Commission, Tobacco-Free Initiative and Disability Strategic Plan for Inclusion and Accessibility• Advised University leaders and stakeholders on effective uses of internal communications tools to promote their units, departments, schools and colleges• Assisted in the development of a business continuity plan for University Communications and Marketing to ensure a continuation of the department’s critical functions in the event of adverse events or disasters Show less

Cleveland/Akron, Ohio Area

Girls on the Run is a transformational physical activity-based positive youth development program for girls in 3rd-8th grade. We teach life skills through dynamic, interactive lessons and running games. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness. Girls on the Run Northeast… Show more Girls on the Run is a transformational physical activity-based positive youth development program for girls in 3rd-8th grade. We teach life skills through dynamic, interactive lessons and running games. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness. Girls on the Run Northeast Ohio is an affiliate council of Girls on the Run International and serves Cuyahoga, Lorain, Medina, Portage and Summit counties. As the part-time Communications Coordinator, I worked with staff, board members and volunteers to carry out marketing, PR and community outreach efforts for the council.• Secured local media coverage, including coverage on WKYC, FOX 8, Channel 19 News, Cleveland.com, Akron.com and Ohio.com/Akron Beacon Journal, through the strategic implementation of a media relations plan• Engaged target audiences through the creation of dynamic content for the organization's Facebook page and e-newsletter, including the creation of updated, branded templates• Through the use of a proprietary CMS, managed the council's website including content and photography• Acted as an ambassador for Girls on the Run at community events while educating others about the program and empowering them to become involved• Attended 2014 and 2015 Summit and participated in breakout sessions that covered topics including social media, nonprofit branding, crisis communications, volunteer engagement, fundraising and development strategies and diversity• Drafted a crisis communication plan for the council to manage internal and external communication policies in the event of a small- or large-scale crisis Show less

South Euclid, Ohio

Notre Dame College, a Catholic institution in the tradition of the Sisters of Notre Dame, educates a diverse population in the liberal arts for personal, professional and global responsibility.• Developed the College's social media presence across several channels while incorporating increased measurement capabilities, creating quality, engaging content and updating the social media policy and guidelines• Wrote and edited stories and copy for the College's monthly e-newsletters… Show more Notre Dame College, a Catholic institution in the tradition of the Sisters of Notre Dame, educates a diverse population in the liberal arts for personal, professional and global responsibility.• Developed the College's social media presence across several channels while incorporating increased measurement capabilities, creating quality, engaging content and updating the social media policy and guidelines• Wrote and edited stories and copy for the College's monthly e-newsletters, website and Notre Dame Today magazine• Assisted in the implementation of the College's media relations program, including writing press releases, pitching stories, accompanying members of the media during on-campus events and keeping detailed records of media coverage• Contributed to brainstorming sessions for advertising and creative, including video production• Developed field production schedules and shot lists for photographers including special event coverage• Served on the College's Student Conduct Board• Assisted in the development of a communications plan for the introduction of the College's new president in 2014, including internal and external audiences and inauguration ceremonies. Media relations efforts resulted in stories in the Cleveland Plain Dealer, The News Herald, WJW and WEWS as well as a feature story in Crain's Cleveland Business.• Responsible for the production of the College's weekly internal (staff/faculty) newsletter, eFalcon• Served on the College's annual Founders' Week committee in 2014 and assisted in the planning of the event, including consulting on communications & marketing efforts Show less

Hudson, Ohio

Worked with account team members to implement PR and marketing communications campaigns for clients in a range of industries. • Wrote press releases, newsletters and copy for various marketing materials• Organized and executed a media buy and advertising plan for a B2B, service-focused industry • Worked with creative teams to assist in the creation of designed pieces including advertisements, sell sheets and marketing and sales materials • Compiled monthly marketing… Show more Worked with account team members to implement PR and marketing communications campaigns for clients in a range of industries. • Wrote press releases, newsletters and copy for various marketing materials• Organized and executed a media buy and advertising plan for a B2B, service-focused industry • Worked with creative teams to assist in the creation of designed pieces including advertisements, sell sheets and marketing and sales materials • Compiled monthly marketing communications and social media measurement reports • Updated social media accounts and compiled content calendars • Researched editorial opportunities and pitched trade publications • Assisted in the implementation of an acquisition communications plan, including developing key messaging documents and planning• Managed the agency's internship program including candidate selection, interviews, workflow management and mentoring programs Show less

Cleveland, Ohio

Responsible for providing strategic public relations account support with a focus on B2B clients. • Managed social media accounts, developed content and compiled metrics reports • Assisted in an in-depth social media audit for a B2B industry • Researched trade publications and editorial opportunities and drafted press releases and case studies • Assisted in the execution of on-site crisis tabletop exercisesFahlgren Mortine, winner of the 2011 Bulldog Reporter Small… Show more Responsible for providing strategic public relations account support with a focus on B2B clients. • Managed social media accounts, developed content and compiled metrics reports • Assisted in an in-depth social media audit for a B2B industry • Researched trade publications and editorial opportunities and drafted press releases and case studies • Assisted in the execution of on-site crisis tabletop exercisesFahlgren Mortine, winner of the 2011 Bulldog Reporter Small Agency of the Year award and a PRWeek 2012 Small Agency of the Year finalist, is one of the nation's largest independent marketing and communications agencies.Previous role: Intern (May 2011-August 2011) Show less

Master’S Degree (M.Ed.)

Bachelor Of Science (B.S.)