Sarah Lanse Email & Phone Number

United States

• Develop, maintain, and optimize impactful marketing strategies and campaigns across a variety of platforms that align with the GACVB’s objectives and maximize brand visibility
• Craft and execute branding strategies that authentically reflect our mission, vision, and values
• Responsible for the overall GACVB branding and messaging to attract tourists, conventions, conferences, and sporting events to Greensboro while ensuring brand consistency
• Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
• Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership, allowing data-driven decision-making
• Collaborate with executives to make decisions regarding the budget and the direction of the company

Greensboro, North Carolina, United States

-Managed digital marketing campaigns through a variety of channels including web, mobile, SEO and pay-per-click-Led the process for creating, editing and delivering high-impact content campaigns across multiple channels-Oversaw accounts on search platforms including Google Ads, Bing, SEO, Facebook, Twitter, and Instagram-Analyzed data and to improve.

High Point, North Carolina

-Developed and implemented social media brand strategies, campaigns, and plans to build brand/company awareness-Oversaw social networks, including Twitter, LinkedIn, Pinterest, YouTube, Instagram, Facebook, and TikTok-Provided creative leadership, solutions, training, and problem-solving for innovative social brand and social creative-Implemented and.

Greensboro, NC

-Designed and executed marketing and advertising campaigns, including in-store signage, social media posts, and various print and general advertisements-Create, wrote, and designed content for social media platforms, execute SEO and Google Ads Grant-Increased unique website traffic by 36% over goal and total website traffic by 30.5% for fiscal year.

Greensboro/Winston-Salem, North Carolina Area

-Created social media presence-Designed, wrote, scheduled and managed all social media posts including copywriting and image creation-Wrote and maintained company blog-Used digital marketing techniques to increase web sales by more than 80% from 2013-2015.-Created marketing and sales materials

Greensboro, North Carolina, United States

-Managed various reporters, anchors, directors, and photographers-Wrote, produced and copyedited scripts for air-Wrote promotions to market newscast content-Produced, coordinated, conceptualized, researched, and wrote special projects-Acted as main go-to producer for handling live events

Idaho Falls, Idaho

-Produced 6:00 pm and 10:00 am daily newscasts-Managed reporters, anchors, director and photographers-Conceptualized, researched and wrote stories for daily newscasts-Edited video

-Field and live production including directing, operating cameras, and audio-Non-linear editing-Designed public service announcements

-Wrote and researched scripts for air-Organized and timed out newscasts