Sarah Lanse Email & Phone Number

United States

• Develop, maintain, and optimize impactful marketing strategies and campaigns across a variety of platforms that align with the GACVB’s objectives and maximize brand visibility• Craft and execute branding strategies that authentically reflect our mission, vision, and values • Responsible for the overall GACVB branding and messaging to attract tourists, conventions, conferences, and sporting events to Greensboro while ensuring brand consistency• Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals. • Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership, allowing data-driven decision-making• Collaborate with executives to make decisions regarding the budget and the direction of the company• Supervise marketing team members, assign projects, and monitor successful completion based on deadlines and intended results• Create, design, write, and copyedit publications, reports, guides, and other materials• Maintains contacts with media, suppliers, businesses, and professional community organizations to promote and enhance the GACVB’s activities• Makes speeches before community groups and other interested parties to inform and educate them about Bureau programs and activities

Greensboro, North Carolina, United States

-Managed digital marketing campaigns through a variety of channels including web, mobile, SEO and pay-per-click-Led the process for creating, editing and delivering high-impact content campaigns across multiple channels-Oversaw accounts on search platforms including Google Ads, Bing, SEO, Facebook, Twitter, and Instagram-Analyzed data and to improve digital performance and meet goals and KPIs

High Point, North Carolina

-Developed and implemented social media brand strategies, campaigns, and plans to build brand/company awareness-Oversaw social networks, including Twitter, LinkedIn, Pinterest, YouTube, Instagram, Facebook, and TikTok-Provided creative leadership, solutions, training, and problem-solving for innovative social brand and social creative-Implemented and oversaw a highly-effective optimization strategy, including SEO analytics, content development, link building, social media, and vendor consulting-Monitored and evaluated social media results in relation to company goals and benchmarks

Greensboro, Nc

-Designed and executed marketing and advertising campaigns, including in-store signage, social media posts, and various print and general advertisements-Create, wrote, and designed content for social media platforms, execute SEO and Google Ads Grant-Increased unique website traffic by 36% over goal and total website traffic by 30.5% for fiscal year 2017-2018-Key team member in managing large events, including fundraisers and career fairs, including managing all print, digital, and social media marketing and handling outside vendors

Greensboro/Winston-Salem, North Carolina Area

-Created social media presence-Designed, wrote, scheduled and managed all social media posts including copywriting and image creation-Wrote and maintained company blog-Used digital marketing techniques to increase web sales by more than 80% from 2013-2015.-Created marketing and sales materials

Greensboro, North Carolina, United States

-Managed various reporters, anchors, directors, and photographers-Wrote, produced and copyedited scripts for air-Wrote promotions to market newscast content-Produced, coordinated, conceptualized, researched, and wrote special projects-Acted as main go-to producer for handling live events

Idaho Falls, Idaho

-Produced 6:00 pm and 10:00 am daily newscasts-Managed reporters, anchors, director and photographers-Conceptualized, researched and wrote stories for daily newscasts-Edited video

-Field and live production including directing, operating cameras, and audio-Non-linear editing-Designed public service announcements

-Wrote and researched scripts for air-Organized and timed out newscasts