Sarah Laughlin Email & Phone Number

Oversee National Strategy & Partnership Insights to help drive our client's business and accelerate growth

Denver, Co

Ensure all Customer Analytics work from my awesome team delights the clients and that our team wins the review (all the reviews)!

Denver, Co

Manage Analytic projects to help clients understand Marketing Mix, Pricing, Shelf Placement, etc dynamics for themselves and competition

Work to support the client to identify and evaluate risks and opportunities of decisions in brand management.

Owned and Managed successful business for 4 years; successfully sold business 2/2007Managed budget/spending for all areas of business including marketing and new membership recruitmentEvaluated effectiveness of marketing based on sales of both supplement products and membershipsManaged 3 retail spaces where leases were held; oversaw build outs, maintenance, remodel, etc.Managed staff and managers at 3 locationsCoordinated in house promotions to keep up a motivational environmentBuilt and maintained supplier/service relationshipsManaged business accounts/financials, executed payroll, filed quarterly/monthly tax informationBuilt Business from 0 members to over 2000 membersHired and Trained new employees

Designed, executed, and presented marketing research projects increasing brand share and profit for large CPG companies such as Kraft, General Mills, Tropicana, Frito Lay, etc.Focused for 2 years on Frito-Lay account, generating over $1.5 million revenue in analyticsWas instrumental in retaining Frito-Lay as an InfoScan and Analytics client for IRI at contract renewal generating over $8.5 million annuallyUtilized Household Panel, IRI InfoScan, and raw sales data to interpret sales trends, loyalty, and new product viability Managed projects simultaneously; costs ranging from $40k - $200k; deadlines ranging from 4 weeks to 9 monthsWorked with multiple teams, both internal (Client Service, Data Specialists, etc.), and external (Brand Management, Consumer Promotions/Insights, etc.) with deliverables exceeding client expectationsSuccessfully tele-commuted from Denver, CO to Chicago, IL for a period of 1.5 years