Sarah Chadwick Email & Phone Number

Congleton, England, United Kingdom

North Wales, Wales

Founder of a new business start-up to launch a unique, furnished holiday let complex following a lengthy historic house renovation.

Remote

Having delivered a complex digital transformation project as a consultant, this SLT role focused on guiding the business through a brand and growth road map. Reporting to the Executive Team, managing a team of six, to scope and deliver activity across on and offline channels, SEO, optimisation, CRM strategies across prospect funnel and loyalty , social media, content, PR, customer and internal comms, and booking partner channel management.

Working with leading brands to scope and execute a variety of projects on a consultancy basis.Well Pharmacy:> Scope and embed a new marketing function> Develop the strategy to grow the digital repeat prescription sign-ups> Media planning to increase reach and conversion using direct mail and broadcast media - including Well's first ever TV adHaulfryn Group:> Digital Transformation Project to consolidate 10+ existing websites, improving the customer experience, creating a content plan to aid conversion, pushing the new sites through to live

Leigh, England, United Kingdom

> Interim to perm role driving the Better Bathrooms brand through turnaround alongside the Head of Digital.> Strategic planning and delivery of TV, VoD, Radio, DAX, Print, PR and SEO to ensure efficiency of marketing investment and true omni-channel integration. > Direction of a new research and insight programme to drive the brand forward through rebrand and new customer proposition.> Planning and delivery of all in-store material including POS and brochures.> Migration of assets from traditional photography through to CGI with the appointment of a new supplier.> Responsible for a £multi-million budget.Sadly, despite everyone’s best efforts the turnaround was unsuccessful and the newly appointed owners and their Board turned the Company over into Administration in Feb 2019. The brand later went on to become part of the Buy it Direct Group.

Bonis Hall

> Head of the Aldi Broadcast Team then into an elevated role responsible for all advertising, digital (paid for and owned channels) and the Scotland Region.> Strategic planning and delivery of TV, VoD, Content, Radio, DAX & Print> Scoped and managed budget of £tens of millions.> Headed a team of 11 multi-level people incl Account Directors and Production Managers.> Directed the future strategy of projects alongside the demanding day-to-day delivery of a fast-paced retail account.> Delivered the Team GB partnership through advertising and strategic media partnerships with the Telegraph and Mirror, to include the 2016 Rio Olympics programme.> Co-launched a new financial tracking system to more efficiently manage cost.> Introduced a new internal comms strategy, chairing a weekly AIM meeting (Account Integration Meeting) to deliver greater knowledge sharing through multiple disciplines and specialist teams.> Delivered significant savings and efficiencies moving TV production in-house.> 100% ASA compliance including complex price comparison campaigns.

Manchester, Uk

> A member of the SLT in this international B2B agency with a focus to introduce a stronger commercial approach to maximise agency profitability and streamlining of processes, whilst overseeing the delivery of complex campaigns.> Head of the digital team, plus responsibility to manage the output from the creative services and planning teams. Introduced a new graduate initiative to nurture future stars. > Acted as Deputy MD in Group collaboration and reporting. > Migrated the Amsterdam office over to the UK. Installed a UK Production Hub based in the Manchester office.> Clients included DuPont, Endless LLP, Marshalls, Hewlett Packard and Samsung.

Cheshire

Accompanying Mr Mayor in supporting and promoting the valuable work done by a variety of businesses, societies, groups and charities in Cheshire East.

Deeside

> Head of the broadcast advertising team and Bonus Card loyalty programme (part) driving the planning and delivery of key through-the-line advertising including TV and sponsorship of I'm a Celebrity Get Me Out of Here, CRM and digital campaigns. > Spearheaded a new strategic direction to recruit a customer ‘face’, directing the cross-channel social media launch, content creation and associated PR. > Continually challenged the norm to drive new and different media campaigns, delivering increased customer engagement and commercial effectiveness in a challenging grocery retail market. > Managed celebrity partners including Jason Donovan, Coleen Nolan and Stacey Soloman.> Led the 40th birthday celebrations including a Bonus Card partnership programme.> Managed a budget of £tens of millions.

Manchester

Head of client services, planning & delivering high profile content generation projects for a wide range of clients, including Homebase, Dulux, Dorma, SEGRO, ASDA, Amtico Flooring and Sainsburys. A challenging role, responsible for organic growth, cost management, business forecasting and strategic planning, alongside the delivery of excellence in all projects. Key part of the management team, with additional responsibility to drive new business and input into the overall strategic and financial direction of the business. Managed £multi-million budgets.

Heading up the agency team of eight, working on a portfolio of multi-channel clients, such as the NHS for the Smoke Free Manchester campaign and Thomas Cook Your Seat Your Choice initiative, along with Dentsply GB, Brother, Nord Anglia Education and American Golf. A major focus of the role was not just to grow the business but also to streamline systems to improve efficiency and reduce job-based expenditure to increase related GP performance.

Manchester, United Kingdom

Jointly responsible for running the Manchester city centre office of this London based agency to drive business growth, manage existing clients and streamline systems and processes. Working with clients such as Ringspun, UJIA, Bridge Insurance and Levis across a mixture of design, advertising, web, PR and events, managing a team of five.

Prestbury, Cheshire

Worked up through the ranks of this leading international agency2005 – Account Director, Aldi Stores, as part of the team re-positioning the national retailer rolling out the new proposition 'Spend a Little. Live a Lot'.2005 – Photography Manager, Aldi Stores, initiating the revised photographic strategy and setting up of an in-house studio. 2002 – In-store Retail Group Head. Extension of the existing team responsibility to encompass all in-store activity for the SSL International account. Working on NPD campaigns, brand stretching and planning, through to final pan-European artwork management and print buying.2000 – Appointed as Group Head to create a new department, with the purpose of delivering a specific service to SSL International. Responsible for managing a team of creatives, artworkers and repro specialists on brands such as Durex, Scholl, Remegel, Resolve, Meltus and Syndol to deliver packaging innovation, design development and delivery.1999 – Senior Account Manager with clients in addition to AAH, to include Europay International (MasterCard & Maestro) Newell Window Fashions (Swish, Kirsch, and Harrison Drape). TW Telecom, Enodis, Christie’s Against Cancer 1998 – Account Manager reported directly to Board Director for AAH Pharmaceuticals, Vantage Pharmacy, Hillcross generics pharmaceutical brand, Lloyds Pharmacy & National Co-Operative Chemist 1997 – Group Account Co-Ordinator for Great Universal Stores, National Museums and Galleries, Peugeot Motor Company, Merseyside Development Corporation, Maunders Homes1996 – Approached to work on Peugeot Motor Company account as Account Co-ordinator.

Macclesfield, Cheshire, United Kingdom

Working alongside the Financial Controller carrying out credit control and sales ledger management for this ophthalmic company also including Vision Pharmaceuticals. Responsible for the IT network and buyer of technology assets.