Lead product marketing for the M&E-focused AI and storage technology portfolio of Perifery, a division of DataCore. Work closely with Product Management, Demand Generation & Field Marketing, and Sales to develop holistic product and solution messaging to communicate the benefits of Perifery Solutions.

After leaving MainConcept, I started looking for my next full-time Product Marketing position with a goal of having an office in the Austin area or relocating to a job with a vibrant office culture. During my search, I engaged in a number of professional and volunteer activities including:• Became a Spontaneous Think Tank Evangelist for The Community Factory.• Kicked off job search groups for Club Ichi. • Participated in Ichi Go! In-Person Community Adventure for "secret Las Vegas," where MGM Resorts hosted an elite group of Event professionals letting us go where no guest has gone before.• Spent several days at the Barefoot Business Texas Retreat for business leaders across job functions and industries.• Expanded my Marketing Event skillset and network.• Joined Austin Women in Technology, an Austin-based 501(c)(3) organization, a professional organization committed to providing opportunities for women in technology to network and assist others who work in or have a passion for technology.• Researched the exciting new developments in video production in the Central Texas Region.• Sang with Panoramic Voices, a 501(c)3 organization that removes barriers to those who want to be part of a diverse and inclusive choral music experience.• Assisted with providing supplies for The Charlie Center, Homeless Hospitality and Navigation Center that helps homeless individuals easily access healthcare services and housing near Cedar Park and Austin, Texas.

Led product marketing and thought leadership globally for premier B2B and B2C professional codec provider.• Collaborated with Executives and Product Management on strategy, messaging and thought leadership.• Represented MainConcept on the Marketing Committee of the 8K Association.• Managed product launches and create and update outbound marketing materials and nurture emails.• Worked with partners and our global staff to produce webinars, publish press releases, develop casestudies and whitepapers and publish technical blogs on digital and audio technology.•Guided content for social media channels, increasing following on LinkedIn (1500%) and Twitter (800%).• Contributed to comprehensive migration of customer journey and marketing operations (includingwebsite, emails, CRM and project management) from disparate solutions to Hubspot.• Coordinated operations and staffed booth for 2022 live events such as the NAB(National Association of Broadcasting) and IBC (International Broadcasting Conference) as well as NAB 2023.

Promoted from Sr. Marketing Communications Manager to Sr. Director of Marketing July 2017.•Managed product launches and projects and collaborated with key executives, product managers, and marketing team to develop messaging and content for internal and external use including: Messaging & positioning briefs Solution & product briefs Web content & landing pages Blogs & articles Press releases Whitepapers Newsletters & customer emails Demand generation campaigns  Webinars & webcasts•Managed in-person and virtual event presence.•Supported Caringo Connect Partner Program.•Directed agency work for AR/PR/social media, thought leadership, and demand generation.•Developed and managed content for campaigns and vertical marketing (including Healthcare, Life Sciences, Media & Entertainment, Cloud & Managed Service Providers, Content Delivery, Government, Law Enforcement, and Big Data).Accomplishments:•Accelerated Caringo blog to a weekly cadence (recruiting authors from engineering, product and executive teams), started a Social Media employee engagement program, and organically doubled followings on Twitter, LinkedIn and Facebook.•Generated social reach of 952K and 1K shares with 13 articles in 2016 thought leadership program.•Developed and managed two successful webinar series, Tech Tuesday and Brews & Bytes, on Caringo's channel on the BrightTALK platform.

Led Product Marketing for Global Enterprise Deployment Services, and previously led effort for Enterprise Support Services (2013–2014).•Collaborated with product owners to develop go-to-market launch strategy, product positioning, naming, and core messaging.•Drove strategy, planning, and execution for product launch announcements.•Led Social Media efforts and support PR/AR activities.•Developed content to support go-to-market and sales-enablement initiatives, including: Marketing briefs Customer presentations Sales training Product source guides Sales aids Specification and data sheets Web pages Blogs and other social content Videos Newsletters Webinars Technical chats•Supported trade show and industry event presence through planning, content creation, booth staffing, and Social Media coverage.•Served as Dell Social Subject Matter Expert, sponsored executive in the Dell Social Exec program, and mentored numerous individual contributors.•Led Social Media for the ProSupport Plus for PCs and tablets launch in February 2015 resulting in ~4K blog views, 849 online posts, and a Twitter reach of nearly 5M in first 5 days and 2K online posts and Twitter reach of over 6M in one month.•Selected as one of 6 Dell employees to moderate the Dell World 2014 Social Media activity. Total Twitter reach was 199M with a total of 42K online posts and a 99.7% positive sentiment.•Re-established Social Media presence for GSD Marketing, increasing Twitter following over 2300% in 18 months and facilitating publication of numerous blogs by executive and individual contributors.•Awarded bronze star for contributions in Q4 FY2014 and Q2 FY2015.

Defined go-to-market plans and launched Dell Storage products.•Created and managed strategy for product announcements and launches, working with engineering teams, product managers, Social Media/AR/PR team, and business units. •Developed core messaging and content for products including marketing briefs, presentations, product source guides, sales aids, specification sheets, web pages, blogs, videos, and newsletters. •Assisted with preparations, resources, and content for trade shows, webinars, and technical chats; represented Dell at events; and worked with partners to cross-promote solutions.•Produced videos by coaching on-screen talent, writing scripts, performing voiceover work, and collaborating closely with Storage team videographer and eDell video team.•Administered the EqualLogic Twitter account and internal content management sites.•Led successful launches of 20 EqualLogic storage arrays (contributing to sales of $1.5B and 67K units over 2 years) and numerous EqualLogic software releases.•Played a key role in Dell’s most successful end-to-end solution launch to date, resulting in over 173M social reach, 85 unique publications, 170.8M media impact and 6.2M Twitter reach.•Provided core content for Citrix Certification of EqualLogic Series arrays.•Spoke on Social Media and Community University panel at Dell World 2012.•Contributed to the development of the Dell Writing Tips for Social Media course.•Served as Dell Social Subject Matter Expert and mentored other employees.•Honored with 2012 Dell Social Media “Rock Star” award (one of 5 employees)•Won 2012 Stratx Clash of the Champions (Strategic Marketing Competition)

As senior member of the Dell PowerEdge Servers Creative Services team, coordinated work to ensure quality standards were met and jobs were completed on time.•Collaborated across the server, rack infrastructure and OpenManage software marketing teams to create compelling, cohesive and accurate marketing collateral including data sheets, technical marketing guides, whitepapers and online product pages.•Worked with the online team as Dell migrated to a new content management system (CMS) to ensure that the integrity of messaging and technical accuracy of server product pages was maintained throughout execution of the project.• Edited marketing collateral including web copy, banners, ads, messaging briefs, specification sheets, sales aids, blogs, configuration solutions, signage, FAQs, and presentations for organization, content, grammar, Dell brand standards, and adherence to trademark/advertising law and FTC regulations.• Wrote technical marketing guides and assisted with development of white papers.• Developed templates to support corporate branding initiative.• Served on the company-wide Brand Champions Leader team, a cross-functional advisory board that promoted and educated employees about new Brand initiatives.

Updated 22 hardware manuals for the Dell Information Development group in 17 days. Generated books in FrameMaker with PDF and HTML versions. Posted 15 hardware manuals and their translations in multiple languages to the Dell support website.

Wrote and edited marketing collateral, internal corporate communications, newsletters, training material, processes, procedures, and technical documentation. Accomplishments included:• Unified Network Operations Center support for customers working with multiple cross-functional teams to define and document ITIL based processes and procedures, improving productivity across the organization.• Redesigned service delivery documentation and led Wiki archiving project in preparation for ISO 9001 audit. Recertification was successful and an outstanding audit item for processes closed.• Developed Security Operations Center process documentation instrumental in receiving SAS 70 certification.• Recorded voiceover for Cisco Remote Operations Services Video on Demand.• Contributed to the development and support of Cisco’s collaborative knowledge repository (Wiki) with content management, communications, and training expertise. • Within the Wiki, developed organizational framework for process documentation and stencils/templates to improve consistency among articles. • Worked with Wiki system administrator to implement archiving tools and strategy. • Designed and delivered Wiki user training and provided ongoing support to the user community. • Organized, project-managed, and provided communications support for multiple events including a riverboat outing, American ITIL—an American Idol parody, yearly Cisco de Mayo Hot Sauce Contests, off-sites, and charity walks which promoted team-building, sense of community, and Cisco’s culture of giving back.

Supported the Technical Advisory Committee, Reliability and Operations Subcommittee, Wholesale Market Subcommittee, Retail Market Subcommittee, Commercial Operations Subcommittee, and Texas Nodal Transition Plan Task Force of the Electric Reliability Council of Texas (ERCOT) as follows: • Facilitated the seating of voting committee representatives and leaders.• Organized and posted material for meetings to the ERCOT website.• Coordinated meeting logistics, served as voting official, and wrote official meeting summaries.