Business Development, Content Planning and Creation - Created original editorials, lookbooks, long and short form content, resulting in 50k followers on social media channels and sales upliftPartnerships and Brand Awareness- Led collaborations with local brands and national arts and heritage events- Promoted brand awareness through earned media features in national and international publications

Strategic Brand Marketing and Event Execution- End-to-end event management, content narrative, budgeting and creation of interactive data dashboardsPioneered APAC-wide collaboration between Sales and Marketing event teams- Established best practices for operational efficiency and workflow across 14 Google APAC offices.Delivered data-driven quarterly business reviews for APAC Finance clients- Queried databases and cleaned data to analyse finance industry trends in Singapore and APAC- Developed data visualisations for competitor benchmarks and optimisation of client marketing campaign performanceMedia Agency Engagement and Training- Trained over 250 key media agency partners in Google Ads best practices

Partnerships and Outreach - Engaged student-artists for nation-wide Art Elective Programme (AEP) Exhibition - Designed suite of outreach programmes to grow awareness of AEP in the public, parents and students - Content development for corporate branding and outreach

Project Lead for Ministry-level tentpole events- Led team responsible for managing internal and external stakeholders, including senior ministry management, cross-division collaboration and event logistics- Coordinated participation of ministry officers each year, as part of change management for upcoming ministry-wide shifts in curriculum policiesTeam Lead for Training and Developing Curriculum Leaders- Developed user-centric training content and guides for school-based curriculum leaders Data Collection and Analysis- Led team for data collection through surveys and focused group discussions to create data models of curriculum time- Analysed data to support key policy recommendations at ministerial-level committees.- Generated policy recommendations and frameworks for digital-enabled teaching and learning continuity during the pandemic

Marketed School Niche Programme (Applied Learning Programme- STEM)- Designed and marketed award-winning communication skills module and piloted 20 week curriculum plan with pioneer batch of over 200 students

- Enacted under the pathway of the Public Service Commission (PSC) Education Merit Scholarship Headquarters Attachment