Sarah Leffler Email & Phone Number

• Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness,occupancy, and revenue for a portfolio of boutique hotels.• Oversee the execution of digital marketing initiatives, including digital and print content creation, emailmarketing, social media advertising, website maintenance, SEO and SEM. Created and managed Metacampaigns across the entire portfolio.• Analyze market trends and customer insights to identify opportunities for growth, and recommend strategies to Sales and Revenue Teams.• Monitor and analyze key marketing metrics to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization utilizing resources such as Meta Analytics, Google Analytics, eClincher custom reports for social media and Revinate reports on metrics for email campaigns.• Manage relationships with key influencers, writers, bloggers, media and tourism bureaus, coordinatingvisits/itineraries and creating compelling content to generate media exposure in popular travel publications and outlets.• Work with 110+ travel writers, influencers and media to provide organic coverage of 5 hotel properties.

• Developed and executed strategic marketing campaigns to drive brand awareness, customer engagement, and revenue for multiple boutique hotel properties.• Worked closely with sales and revenue management teams to establish pricing strategies and packages that drive occupancy and revenue.• Analyzed marketing metrics to measure campaign effectiveness and made data-driven recommendations for optimization utilizing resources such as Facebook & Instagram Analytics, Google Analytics, Google Ads.• Developed and executed a comprehensive marketing strategy to successfully launch a new boutique hotel that was renovated from a historical building, including the development of marketing collateral, including brochures, sales presentations, and promotional materials.• Worked directly with local TDA marketing and public relations teams to bring various influencers, writers and visiting media to promote relevant destinations in partnership with the host hotel.

• Managed the company's social media while creating engaging content and running advertising campaigns.• Partnered with social media influencers to create user-generated content and expand brand reach.• Conducted market research and competitor analysis to identify trends and opportunities for differentiation.• Managed the hotel's online reputation by monitoring and responding to guest reviews and feedback on review sites and social media platforms.• Developed and executed targeted email marketing campaigns (monthly + promotional) to build a database of potential guests and drive direct bookings.• Planned and executed promotional events, including launch parties, media tours, and familiarization trips, to showcase the hotel's unique features and attract potential guests and partners.• Collaborated with the Sales and Revenue teams at each hotel to develop and execute integrated marketing campaigns across multiple communication platforms.

Richmond, Virginia Area

• Manage social media channels with relevant information and photos regarding events, information about the area, and hotel offers and packages.• Work closely with the Senior Sales Managers in various revenue tasks to help drive business and support sales goals. • Manage content creation for sales collateral, campaigns, email, print and online advertising, photography and content in accordance with both hotel brand guidelines.• Collaborate with sales and marketing leadership to develop strategy and execute campaigns for hotel via digital, print and social media channels.• Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.• Keeps abreast of news/trends in travel, lodging, meetings, events and marketing and communicates with team.

Blowing Rock, Nc

• Manage social media channels with relevant information and photos regarding events, information about the area, and hotel offers and packages.• Work closely with the Senior Sales Managers in various revenue tasks to help drive business and support sales goals.• Manage content creation for sales collateral, campaigns, email, print and online advertising, photography and content in accordance with both hotel brand guidelines.• Collaborate with sales and marketing leadership to develop strategy and execute campaigns for hotel via digital, print and social media channels.• Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.• Keeps abreast of news/trends in travel, lodging, meetings, events and marketing and communicates with team.

Richmond, Va

• Assisted with meeting preparation for established and new clients.• Managed event planning process for client appreciation events and seminars.• Assembled documentation like services offered, policy or product summaries, presentations, etc. for clients and internal teams.• Coordinated information flow from client through the organization and back to the client.• Created, developed, and maintained client files and ensured questions are routed to the appropriate team member.• Managed social media platforms, such as LinkedIn and Facebook, and Ameriprise website for financial planning advisor.

Charlottesville, Virginia Area

• Assisted in editing Darden’s seasonal and semi-annual published magazines.• Research in media outlet contact information.• Managed School's social media accounts.• Write/edit various news releases.• Assisted in editing b-rolls for video interviews.• Collected social media metrics for Darden and competitors.• Transcribed audio interviews.• Created/edited content for School's website.• Attended weekly meetings with other departments within Darden.

Charlottesville, Virginia Area

• Created website for marketing communications course.• Outlined storyboard for future projects.• Designed original graphics for website.• Miscellaneous tasks.

Harrisonburg, Va

• Organized recruitment schedule for formal and informal recruitment and plan all associated activities. • Compiled, edited and revised recruitment rules and recruitment constitution as needed. • Assisted PR and Publicity with recruitment publications and handbook. • Evaluated all facets of the recruitment program in the form of a written report immediately after recruitment ends.• Assisted the Executive Board and Council as needed after the recruitment period ends.

James Madison University, Harrisonburg, Va

• Assist with Assessment Day and follow-up and preparation. • Scan files and documents as needed and prepare departmental informational packets.• Copy and collate test and documents needed by faculty members. • Answer telephone and greet guests to the Center. • Research articles in library for faculty members and maintain library database.

Bachelor’S Degree, Public Relations, Educational Media

Activities and Societies: Alpha Phi; Panhellenic Council; PRSSA; Boys and Girls Club; Habitat for Humanity; Alternative Thanksgiving.

High School

Activities and Societies: Vice President of National Honors Society; Varsity Tennis Team; Innovation Show Choir Captain (3 years)