Sarah Leffler Email & Phone Number

• Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness,occupancy, and revenue for a portfolio of boutique hotels.
• Oversee the execution of digital marketing initiatives, including digital and print content creation, emailmarketing, social media advertising, website maintenance, SEO and SEM. Created and managed Metacampaigns across.
• Analyze market trends and customer insights to identify opportunities for growth, and recommend strategies to Sales and Revenue Teams.
• Monitor and analyze key marketing metrics to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization utilizing resources such as Meta Analytics, Google Analytics.
• Manage relationships with key influencers, writers, bloggers, media and tourism bureaus, coordinatingvisits/itineraries and creating compelling content to generate media exposure in popular travel publications and.
• Work with 110+ travel writers, influencers and media to provide organic coverage of 5 hotel properties.

• Developed and executed strategic marketing campaigns to drive brand awareness, customer engagement, and revenue for multiple boutique hotel properties.
• Worked closely with sales and revenue management teams to establish pricing strategies and packages that drive occupancy and revenue.
• Analyzed marketing metrics to measure campaign effectiveness and made data-driven recommendations for optimization utilizing resources such as Facebook & Instagram Analytics, Google Analytics, Google Ads.
• Developed and executed a comprehensive marketing strategy to successfully launch a new boutique hotel that was renovated from a historical building, including the development of marketing collateral, including.
• Worked directly with local TDA marketing and public relations teams to bring various influencers, writers and visiting media to promote relevant destinations in partnership with the host hotel.

• Managed the company's social media while creating engaging content and running advertising campaigns.
• Partnered with social media influencers to create user-generated content and expand brand reach.
• Conducted market research and competitor analysis to identify trends and opportunities for differentiation.
• Managed the hotel's online reputation by monitoring and responding to guest reviews and feedback on review sites and social media platforms.
• Developed and executed targeted email marketing campaigns (monthly + promotional) to build a database of potential guests and drive direct bookings.
• Planned and executed promotional events, including launch parties, media tours, and familiarization trips, to showcase the hotel's unique features and attract potential guests and partners.

Richmond, Virginia Area

• Manage social media channels with relevant information and photos regarding events, information about the area, and hotel offers and packages.
• Work closely with the Senior Sales Managers in various revenue tasks to help drive business and support sales goals.
• Manage content creation for sales collateral, campaigns, email, print and online advertising, photography and content in accordance with both hotel brand guidelines.
• Collaborate with sales and marketing leadership to develop strategy and execute campaigns for hotel via digital, print and social media channels.
• Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.
• Keeps abreast of news/trends in travel, lodging, meetings, events and marketing and communicates with team.

Blowing Rock, NC

• Manage social media channels with relevant information and photos regarding events, information about the area, and hotel offers and packages.
• Work closely with the Senior Sales Managers in various revenue tasks to help drive business and support sales goals.
• Manage content creation for sales collateral, campaigns, email, print and online advertising, photography and content in accordance with both hotel brand guidelines.
• Collaborate with sales and marketing leadership to develop strategy and execute campaigns for hotel via digital, print and social media channels.
• Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.
• Keeps abreast of news/trends in travel, lodging, meetings, events and marketing and communicates with team.

Richmond, VA

• Assisted with meeting preparation for established and new clients.
• Managed event planning process for client appreciation events and seminars.
• Assembled documentation like services offered, policy or product summaries, presentations, etc. for clients and internal teams.
• Coordinated information flow from client through the organization and back to the client.
• Created, developed, and maintained client files and ensured questions are routed to the appropriate team member.
• Managed social media platforms, such as LinkedIn and Facebook, and Ameriprise website for financial planning advisor.

Charlottesville, Virginia Area

• Assisted in editing Darden’s seasonal and semi-annual published magazines.
• Research in media outlet contact information.
• Managed School's social media accounts.
• Write/edit various news releases.
• Assisted in editing b-rolls for video interviews.
• Collected social media metrics for Darden and competitors.

Charlottesville, Virginia Area

• Created website for marketing communications course.
• Outlined storyboard for future projects.
• Designed original graphics for website.
• Miscellaneous tasks.

Harrisonburg, VA

• Organized recruitment schedule for formal and informal recruitment and plan all associated activities.
• Compiled, edited and revised recruitment rules and recruitment constitution as needed.
• Assisted PR and Publicity with recruitment publications and handbook.
• Evaluated all facets of the recruitment program in the form of a written report immediately after recruitment ends.
• Assisted the Executive Board and Council as needed after the recruitment period ends.

James Madison University, Harrisonburg, VA

• Assist with Assessment Day and follow-up and preparation.
• Scan files and documents as needed and prepare departmental informational packets.
• Copy and collate test and documents needed by faculty members.
• Answer telephone and greet guests to the Center.
• Research articles in library for faculty members and maintain library database.

Bachelor’S Degree, Public Relations, Educational Media

Activities and Societies: Alpha Phi; Panhellenic Council; PRSSA; Boys and Girls Club; Habitat for Humanity; Alternative Thanksgiving.

High School

Activities and Societies: Vice President of National Honors Society; Varsity Tennis Team; Innovation Show Choir Captain (3 years)