• Spearheaded the design and implementation of a comprehensive marketing strategy and hiring plan that included digital marketing, marketing automation, advertising, business development process improvement and automation, and demand generation activities. • Collaborated with sales leadership to direct and optimize sales processes, achieving a 40% improvement in conversion rates. • Coordinated with the engineering and product team to define and execute product roadmaps and release cadences• Drove transition from disjointed marketing to orchestrated account-based sales and marketing • Optimized pipeline generation and velocity by devising a robust sales and marketing analytics system, optimizing processes, and moving business development under marketing.

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• Developed and executed personalized marketing campaigns to drive sales revenue growth.• Owned go-to-market strategy for new products, defining target audiences and measuring adoption.• Led brand evolution, overseeing customer-facing communications and promoting innovation.• Managed cross-functional collaboration, representing customer insights and mentoring a marketing team.• Cultivated key partner relationships, managed budgets effectively, and optimized marketing strategies across channels.

• Recruited and onboarded a high-performing marketing team, expanding from two to ten members in one year; incorporated the customer experience team to drive top-to-bottom go-to-market transformation. • Revamped brand identity with a new customer-centric voice and tone; relaunched messaging and website to align with the target audience, resulting in a 30% increase in website traffic and a 25% higher conversion rate.• Launched innovative marketing and community initiatives, resulting in a 43% increase in customer engagement and a 35% boost in customer satisfaction within six months.Influenced over 64% of 2023 revenue by hosting three of the most significant customer events in company history.• Produced an 86% increase in marketing-influenced revenue through organic social media campaigns, webinars, events, digital marketing, online advertising, and automated email newsletters. • Defined growth strategies using marketing-generated demand, implementing systems to track impact on pipeline and revenue; result: grew lead conversion rate by 54% and revenue by $3M in one year.• Established profitable product release cadence and messaging strategy resulting in a 15% increase in adoption, retention, and expansion.

• Spearheaded the implementation of an inbound lead generation system, resulting in a consistent flow of 100+ qualified MQLs per month within six months.• United founders and leadership to define product, positioning, and messaging, aligning cross-functional teams and accelerating time-to-market by 20%, leading to a successful product launch and increased market share.• Formulated a comprehensive brand recognition strategy, fostering a vibrant community and establishing thought leadership, resulting in a 40% increase in brand awareness and customer engagement.• Built strategic partnerships and ambassador programs, driving organic growth and expanding the customer base by 25% in the first six months.

• Spearheaded the design and implementation of a comprehensive marketing strategy that included digital marketing, marketing automation, advertising, and demand generation activities, resulting in a 20% increase in sales and revenue. • Collaborated with sales leadership to direct and optimize sales processes, achieving a 40% improvement in conversion rates. • Coordinated with the engineering team to define and execute product roadmaps, resulting in the successful launch of two new products within two months.• Drove pipeline creation and product launches by leading global marketing, inside sales, product marketing, business development, and sales support functions.• Accomplished a $20M/year increase in marketing lead generation opportunities by implementing an account-based digital marketing strategy.• Optimized pipeline velocity by 10% by devising a robust sales and marketing CRM system, optimizing processes, and adding inside sales functions.• Delivered a 60% increase in marketing-generated leads through highly effective strategies.• Realized an 80% marketing-generated revenue growth through impactful marketing during tenure.

• Orchestrated end-to-end product launch plan, including product positioning, messaging, and post-launch activities, resulting in a 25% increase in product adoption and a 10% growth in market share.• Expanded web leads by 25% by driving content strategy, creation, and search engine optimization.• Spearheaded the launch and management of a new corporate website, including translations and six global microsites, new brand guidelines, voice and tone, SEO strategy, and corporate design. • Analyzed content ROI, identifying areas for optimization and implementing improvements resulting in organic website traffic growth of 30%, reduced bounce rate of 25%, and increased web lead conversions by 25%.• Established and executed LLamasoft's strategic marketing plan, resulting in a 20% increase in total lead generation and a 15% boost in customer engagement.

• Revamped all product development roadmaps, go-to-market strategies, and research through strategic planning. Produced an additional 15% of revenue by overseeing corporate-wide strategic planning, resulting in three successful product releases.• Directed a strategic marketing team, including five product marketing managers, two market research managers, and one channel marketing manager to create, drive, and communicate strategies for target markets. • Augmented corporate sales by 10% in the first six months of enterprise focus by leading a comprehensive strategy overhaul and covering development, sales, training, and marketing.• Accelerated product release cadence from biennial to annual and expedited market research turnaround time by 30%, resulting in greater operational efficiency and improved overall performance.

• Collaborated with product management on compelling product positioning and messaging strategies, aligning the market positioning of Snagit based on a deep understanding of buyer and user personas. • Led strategic product launch planning, and executed comprehensive campaign-building initiatives for maximum market penetration and successful product introductions to convert an additional $12M in revenue by launching one major and four minor product releases for Snagit.• Saved TechSmith an estimated $3M in costs through strategic retirement of declining products based on comprehensive market research and evaluation of current product offerings.

• Conceived and managed strategic marketing programs to enhance value proposition beyond product features. Devised brand strategy and communication plans by researching and aligning value around hot-button issues.• Enhanced brand value outside product offerings by leading all strategic marketing programs.• Saved customers an estimated $45M in costs by leading an initiative to reduce costs and injuries to healthcare workers and patients.• Improved strategic programs, resulting in an additional $3M in add-on sales.

• Built vendor and internal resources in launching Stryker Solutions through Modern Healthcare, resulting in generating four entire system-wide multi-million dollar investments with corporate-wide Stryker products• Created and implemented programs increase cross-divisional sales resulting in an estimated additional $100million dollars in add-on relationship sales.

• Provided outstanding customer service and knowledge to internal/external customers by offering accurate and timely responses and decreasing close time by 20 minutes• Successfully balanced multiple projects simultaneously, including daily tasks and additional responsibilities to warrant a promotion to Marketing Associate

Series 7, 63, and Life Accident and Health certificationInternship to full time