Sarah Lena Goebel Email & Phone Number

Hamburg Area, Germany

Chicago

▶ Responsible for multi-million $ segment P&L and driving key initiatives to grow sales and profit▶ Implemented trade-up strategy through advertising & promotion such as TV, events, digital, and print ▶ Created brand growth strategy for seasonings segment based on consumer research and category insights▶ Developed and executed strategic price increase▶ Directed agency partners and managed internal resources

Hamburg Und Umgebung, Deutschland

Brands: Old Spice (Men's Grooming), wet n wild (Color Cosmetics) at full service distributor.Managed entire marketing mix and domestic brand strategy. Developed and executed consumer and trade marketing activities. Conceived and implemented successful product launches. ▶ Significant sales increase of wet n wild by rebranding - planned and implemented holistic relaunch, including new communication strategy, product design, and portfolio.▶ Repositioning of Old Spice in Germany with new target group and launch of new product portfolio.

Stolberg, Germany

Segments: Face care, Hair care, Sun care (food retail, client REWE)Delivered brand and product management strategies and solutions for non-food private label products. Managed whole product life cycle starting with new product development including costs, packaging, formulation, design, and label texting/marketing claims. ▶ Created new client specific product concepts derived from market observations. Launched first professional hair care series in food retail (2010).▶ Increased sales by relaunching face care segment (new formulations, design, and communication strategy).

Stolberg, Germany

Segments: Natural Cosmetics, Detergents, Body care (food retail, REWE)▶ Successfully launched first Natural Cosmetics series in food retail, from conception through implementation of display promotion.▶ Launch of advanced dishwasher tabs, the 2nd best private label brand product in test of “Stiftung Warentest” (Germany’s most important and opinion leading foundation for independent product tests).

Düsseldorf, Germany

Brand: Kérastase (professional hair care)▶ Conceptualized and implemented product promotions (e.g. sampling).▶ Weekly brand monitoring and development of strategic analyses.

Cologne, Germany

Brand: Ballantine’s Whiskey▶ Conducted an extensive market analysis.▶ Developed a B2B gastronomy concept including corresponding POS materials.

Braunschweig Und Umgebung, Deutschland

Internship at the service agency of one of the best German football teams focusing on Marketing activities.▶ Planned charity event (football game) including PR activities.▶ Managed sponsors.

Diploma / Master'S Equivalent, Business Administration, Equivalent Gpa = 3.7

Activities and Societies: Market Team e.V. - head of regional sponsors team Majors: Marketing, Trade Management, Business Psychology.

International Marketing / Management, Equivalent Gpa = 4.0

Activities and Societies: ERASMUS International programm as part of the domestic education