Sarah Levy Macleod Email & Phone Number

Indianapolis, Indiana, United States

Case development, research and scriptwriting for the network's flagship show, Crime Junkie.

Halifax, Nova Scotia, Canada

May 2024-present: Department of Community Services. Leading a team of communications professionals telling government's story on high-profile issues, including homelessness and disability support transformation (under the Human Rights Remedy). March 2023-August 2024: Office of Addictions and Mental Health. Developed and advanced a strategic narrative in support of government's commitment to establishing universal mental health and addictions care for all Nova Scotians. This included… Show more May 2024-present: Department of Community Services. Leading a team of communications professionals telling government's story on high-profile issues, including homelessness and disability support transformation (under the Human Rights Remedy). March 2023-August 2024: Office of Addictions and Mental Health. Developed and advanced a strategic narrative in support of government's commitment to establishing universal mental health and addictions care for all Nova Scotians. This included landmark legislation to enable the creation of insured service programs for mental health and addictions care - a Canadian first. March 2023-May 2024: Office of Healthcare Professionals Recruitment. Provided guidance and leadership to a team of communications professionals working to shape and share government's story on health workforce development. June 2022-March 2023: Department of Agriculture and Department of Fisheries and Aquaculture. Developed and oversaw the implementation of integrated marketing communications plans for new and established industry programs and services, education and awareness initiatives, public engagement, and other priorities. Show less

Halifax, Nova Scotia

• Supported government's response to the Covid-19 pandemic as speechwriter to the Chief Medical Officer of Health and communications lead for public health• Worked closely with the media relations team and the premier’s office to support bi-weekly media availabilities (post-Cabinet scrums) and to moderate news conferences• Provided communications guidance and support to senior staff, deputy ministers, and elected officials - including cabinet ministers and the premier - on a variety of… Show more • Supported government's response to the Covid-19 pandemic as speechwriter to the Chief Medical Officer of Health and communications lead for public health• Worked closely with the media relations team and the premier’s office to support bi-weekly media availabilities (post-Cabinet scrums) and to moderate news conferences• Provided communications guidance and support to senior staff, deputy ministers, and elected officials - including cabinet ministers and the premier - on a variety of files and issues • Supported departmental clients at: Economic Development and Tourism, Energy, Health & Wellness, Labour & Advanced Education, Justice, and Communities, Culture & Heritage• Provided communications support, including speechwriting for the chief medical officer of health during the Covid-19 pandemic• Created a media relations best-practice guide for media relations professionals in government, presented/delivered during two half-day workshops• Worked with a team of four media relations colleagues to create a media training program for senior civil servants, and took a lead role in delivering the program across government Show less

Indianapolis, Indiana, United States

Researching and writing true crime podcast scripts for Crime Junkie.

Indianapolis, Indiana, United States

CONTENT STRATEGY: --created a content calendar for flagship show Crime Junkie in line with audiochuck's advocacy priorities, which are focused on advancing issues that impact victims of violent crime and their families--built and maintained relationships with not-for-profit organizations whose work supports these priorities CONTENT DEVELOPMENT: --researched and wrote dozens of long-form (7000+ word) podcast scripts, telling stories that have been heard by millions of… Show more CONTENT STRATEGY: --created a content calendar for flagship show Crime Junkie in line with audiochuck's advocacy priorities, which are focused on advancing issues that impact victims of violent crime and their families--built and maintained relationships with not-for-profit organizations whose work supports these priorities CONTENT DEVELOPMENT: --researched and wrote dozens of long-form (7000+ word) podcast scripts, telling stories that have been heard by millions of listeners around the world--provided story direction and script revisions / feedback to other writers, ensuring a consistent style and approach across the show's library--created an onboarding package for new writers, including a writing guide and best-practice language guide--championed balanced and respectful storytelling with a focus on non-stigmatizing language FAN ENGAGEMENT: --developed an annual fan engagement strategy --identified emerging opportunities to engage with fans through wide-release and fan club podcast content, social media channels, and other tactics Show less

Indianapolis, Indiana, United States

--researched and wrote true crime podcast scripts for Crime Junkie with a focus on Canadian content--provided feedback and revisions on scripts written by other writers

Halifax, Canada Area

• Corporate spokesperson and media relations adviser, playing a lead role in issues management and crisis mitigation activities across six provinces• Acted as primary media spokesperson for high-profile issues, including rate changes, HR and union issues, and significant network outages • Provided strategic communications counsel and support to diverse internal clients, from marketing and network operations, to regulatory and legal• Worked closely with investor relations to… Show more • Corporate spokesperson and media relations adviser, playing a lead role in issues management and crisis mitigation activities across six provinces• Acted as primary media spokesperson for high-profile issues, including rate changes, HR and union issues, and significant network outages • Provided strategic communications counsel and support to diverse internal clients, from marketing and network operations, to regulatory and legal• Worked closely with investor relations to communicate quarterly financial results, preferred share offerings, and other material financial news• Led the development of a framework for an employer brand strategy, which aimed to position Bell Aliant as an employer of choice among target audiences • Drove a number of process and system improvements within Bell Aliant’s external affairs team, including the development of crisis communications and emergency protocols, after-hours communications support, media lists, and templates• Researched and wrote speeches and presentations for the CEO and other senior leaders• Delivered earned media results through effective storytelling and targeted pitching Show less

• Corporate spokesperson and senior media relations adviser, playing a lead role in issues management and crisis mitigation activities across the province• Guided issues management, media relations and government relations activities within 12-­person marketing and communications team• Contributing member of core group of senior staff involved inoverall reputation management for the organization • Acted as advisor to the CEO and executive on issues, aswell as media… Show more • Corporate spokesperson and senior media relations adviser, playing a lead role in issues management and crisis mitigation activities across the province• Guided issues management, media relations and government relations activities within 12-­person marketing and communications team• Contributing member of core group of senior staff involved inoverall reputation management for the organization • Acted as advisor to the CEO and executive on issues, aswell as media interviews and speaking opportunities• Developed and implemented media and communications strategies to support corporate initiatives, public announcements, missions and events• Developed and implemented a rapid-­response system for logging and tracking media inquiries, which ensures up-to-date communications advice and consistent public messaging on key issues• Provided in-house media training and interview preparationfor spokespersons, including NSBI executive management,local and international clients, and cabinet ministers • Developed and implemented a corporate issues management report, updated regularly for executive management, including a detailed analysis of each issue,recommended media lines and required action• Led the development of persuasive PR campaigns with a focus on identifying proactive media opportunities, and developing opinion editorials and stakeholder communication plans• Managed the development of news releases, media advisories and Q&A documents to support public announcements and events Show less

• Developed keynote speeches and provided presentation coaching for senior executives • Prepared news releases, speaking notes and Q&A documents to support public announcements • Developed content for annual reports, Open to the World magazine and NSBI’s corporate web site

• Prepared news releases, agendas and speaking notes for Deputy Minister and cabinet ministers, and provided on-site communications support for departmental events• Wrote and edited feature stories for novascotialife.com and content for employee intranet site• Tracked and managed projects and priorities for five communications professionals

Bpr, Public Relations

Certificate In Crisis Management

Certificate in Crisis Management Crisis Interview and Response Training